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source_url: "https://websitepandas.com/clv-calculator/"
title: "Customer Lifetime Value Calculator | Free Analytics Calculator"
generated_at: 2026-08-25T06:27:16Z
host: websitepandas.com
type: wp_tool
generator: ael-42a/1.2.0
---

# Customer Lifetime Value Calculator | Free Analytics Calculator

[Home](/)*/*[Free Tools](/tools/)*/*Customer Lifetime Value Calculator

Free toolAnalyticsNo sign-up

# Customer Lifetime Value Calculator

Customer lifetime value (CLV) is the total revenue you can expect from a customer over the whole relationship. It reframes marketing spend: if you know CLV, you know how much you can afford to acquire a customer.



Average order value$

Purchases per year

Customer lifespan (years)



—Customer lifetime value





How it works## How to calculate customer lifetime value



CLV = Average order value × Purchases per year × Customer lifespan

A high CLV means you can outbid competitors on acquisition and still profit. Improving retention and repeat purchase rate raises CLV — often cheaper than winning new customers.





FAQ## Frequently asked questions



Why does CLV matter for ad budgets?+If a customer is worth $1,440 over their lifetime, a $150 CPA is a bargain. CLV sets your acquisition ceiling.





How can I increase CLV?+Improve retention, increase order value with upsells, and encourage repeat purchases with email and loyalty programs.









Free tools## More free marketing calculators



[∑### ROAS Calculator

Return on ad spend

Open tool →](/roas-calculator/)[∑### Marketing ROI Calculator

Return on investment

Open tool →](/roi-calculator/)[∑### CPC Calculator

Cost per click

Open tool →](/cpc-calculator/)[∑### CPM Calculator

Cost per 1,000 impressions

Open tool →](/cpm-calculator/)[∑### CTR Calculator

Click-through rate

Open tool →](/ctr-calculator/)[∑### Conversion Rate Calculator

Conversion rate

Open tool →](/conversion-rate-calculator/)



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