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source_url: "https://websitepandas.com/roas-calculator/"
title: "ROAS Calculator | Free Advertising Calculator"
generated_at: 2026-08-25T06:24:44Z
host: websitepandas.com
type: wp_tool
generator: ael-42a/1.2.0
---

# ROAS Calculator | Free Advertising Calculator

[Home](/)*/*[Free Tools](/tools/)*/*ROAS Calculator

Free toolAdvertisingNo sign-up

# ROAS Calculator

ROAS (return on ad spend) tells you how much revenue you earn for every dollar spent on advertising. It’s the single clearest measure of whether a paid campaign is profitable.



Revenue from ads$

Ad spend$



—Return on ad spend





How it works## How to calculate return on ad spend



ROAS = Revenue from ads ÷ Ad spend

A ROAS of 4x means you earn $4 for every $1 spent. What counts as “good” depends on your margins — a business with thin margins needs a higher ROAS to profit. Track ROAS by campaign and channel to move budget toward what works.





FAQ## Frequently asked questions



What is a good ROAS?+Many businesses target 4x or higher, but the real answer depends on your profit margin. Use our break-even ROAS calculator to find your minimum.





Is ROAS the same as ROI?+No. ROAS measures revenue vs. ad spend only; ROI measures profit vs. total cost. ROAS is a top-line ad metric, ROI is a bottom-line business metric.









Free tools## More free marketing calculators



[∑### Marketing ROI Calculator

Return on investment

Open tool →](/roi-calculator/)[∑### CPC Calculator

Cost per click

Open tool →](/cpc-calculator/)[∑### CPM Calculator

Cost per 1,000 impressions

Open tool →](/cpm-calculator/)[∑### CTR Calculator

Click-through rate

Open tool →](/ctr-calculator/)[∑### Conversion Rate Calculator

Conversion rate

Open tool →](/conversion-rate-calculator/)[∑### CPA Calculator

Cost per acquisition

Open tool →](/cpa-calculator/)



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