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source_url: "https://websitepandas.com/roi-calculator/"
title: "Marketing ROI Calculator | Free Analytics Calculator"
generated_at: 2026-08-25T06:14:54Z
host: websitepandas.com
type: wp_tool
generator: ael-42a/1.2.0
---

# Marketing ROI Calculator | Free Analytics Calculator

[Home](/)*/*[Free Tools](/tools/)*/*Marketing ROI Calculator

Free toolAnalyticsNo sign-up

# Marketing ROI Calculator

Marketing ROI measures the profit generated by your marketing relative to what you spent. It’s how you prove marketing pays for itself.



Revenue gained$

Marketing cost$



—Return on investment





How it works## How to calculate return on investment



ROI = (Revenue − Cost) ÷ Cost × 100

A positive ROI means your marketing made money; negative means it lost money. Comparing ROI across channels shows where to invest more — and where to cut.





FAQ## Frequently asked questions



What’s a good marketing ROI?+A common benchmark is 5:1 (500%). Anything above your cost of capital is technically profitable, but strong programs aim much higher.





Should I include labor and tools in cost?+For a true ROI, yes — include ad spend, agency/staff costs, and software. For channel comparisons, be consistent about what you include.









Free tools## More free marketing calculators



[∑### ROAS Calculator

Return on ad spend

Open tool →](/roas-calculator/)[∑### CPC Calculator

Cost per click

Open tool →](/cpc-calculator/)[∑### CPM Calculator

Cost per 1,000 impressions

Open tool →](/cpm-calculator/)[∑### CTR Calculator

Click-through rate

Open tool →](/ctr-calculator/)[∑### Conversion Rate Calculator

Conversion rate

Open tool →](/conversion-rate-calculator/)[∑### CPA Calculator

Cost per acquisition

Open tool →](/cpa-calculator/)



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