Where To Find Google Ads Conversion ID And Label?

Before getting started, keep the following in mind:

Make sure your Google tag is already installed.
Ensure you have the correct Google Ads account tracking if you have several accounts.
Be sure that the Google tag on your website is the same as the one you have specified for conversion monitoring.

Now, let’s begin!

Ads Interface’s New Version

There’s a new version of Google Ads that you may always switch to. Select your design by clicking on Appearance to alter your version. You can choose the latest design or return to the old one now.

Use the instructions below to locate your conversion ID and label in the upgraded Ads version:

First Step

Open Google Ads and log in with your credentials.
Navigate to the section to create a new ad design.
In the left-side menu, click on “Goals“.

Second Step

Select the Conversion Action
Select the conversion from which you wish to obtain the ID and label.

Third Step

Configuring Tags
Select the “Tag setup” area by clicking the arrow icon.

Important: It’s possible that your conversion hasn’t been adjusted appropriately if you can’t view the “Tag setup” section. If so, return to this guide on creating a new Google Ads conversion and follow the instructions to set your conversion from scratch. The “Tag setup” section will appear upon completion, guiding you to your ID and label.

Fourth Step

Select GTM
Select the option “Use Google Tag Manager“.

Fifth Step

Your Label and Conversion ID are Ready!
Here is your Conversion ID (1) and label (2); simply copy and paste them to the appropriate location.

Note: During the Submit lead form Onboarding process, you must enter your conversion ID and label. If not, our setup will not function.

Ads Interface’s Older Version

To view your conversion information if you’re still using the outdated version, take the following actions:

First Step

Open Google Ads and log in.
Go into “Tools & Settings” (1) > “Conversions” (2) in your Google Ads account.

Second Step

Select “Conversion.”
Select the conversion from which you wish to obtain the ID and label.

Third Step

Configuring Tags
Select the “Tag setup” area by clicking the arrow icon.

Important: It’s possible that your conversion hasn’t been adjusted appropriately if you can’t view the “Tag setup” section. If so, return to this guide on creating a new Google Ads conversion and follow the instructions to set your conversion from scratch. The “Tag setup” section will appear when finished, directing you to your ID and label.

Fourth Step

Select GTM
Select the option “Use Google Tag Manager“.

Fifth Step

Your Label and Conversion ID are Ready!
Here is your Conversion ID (1) and label (2); simply copy and paste them to the appropriate location.

Note: During the Submit lead form Onboarding process, you must enter your conversion ID and label. If not, our setup will not function.

Final Words

And that’s it! Now that you can find your Google Ads Conversion ID, you can monitor conversions for your Google Ads campaigns.

Written by

Ankur Goyal

Founder of Website Pandas. For 15+ years Ankur has helped businesses grow through performance marketing, SEO and web design — turning ad spend and organic traffic into measurable, lasting revenue.