5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →★★★★★ 4.9/5Certified Google Partner15+ years
PPC measured in revenue, not clicks.
Experienced specialists + the right martech stack + a revenue-first strategy, managing your campaigns across Google, Microsoft, Meta and YouTube — to cut cost per acquisition and scale what works.
4.2×Avg. return on ad spend
−41%Avg. CPA in 90 days
$300M+Revenue driven
↑
+312%
Conversions
★
5.1×
ROAS
Revenue
$312,480
▲ 28%
Ad spend
$61,200
— 0%
ROAS
5.1×
▲ 0.6
Cost / acq.
$38
▼ 41%
RevenueAd spend
Top campaignSpendRevenueROAS
Brand · Search$12,400$98,2007.9×
Shopping · PMax$21,900$121,5005.5×
Non-brand · Search$18,300$71,4003.9×
A certified partner across the platforms that move revenue
★ Google Premier PartnerMeta Business PartnerMicrosoft Advertising★★★★★ 4.9 on ClutchAward-winning · 15+ yrs
$0M+
Revenue driven for clients
0M+
Leads generated
0+
Brands scaled
0+ yrs
Of paid-media expertise
Trusted by 500+ growing brands across every industry
How we add value
We optimise to revenue — not clicks
The same stack and discipline behind our best results, working on your account — with the live reporting to prove it.
1
Revenue-based budget allocation
We shift spend to the campaigns, keywords and audiences that produce revenue — not the cheapest clicks.
2
Granular conversion tracking
Every lead, call and sale tracked and attributed down to the keyword, so decisions are based on profit.
3
Competitor & auction monitoring
We watch the auction and your rivals continuously, so you stay one step ahead.
Revenue
$312,480
▲ 28%
Ad spend
$61,200
— 0%
ROAS
5.1×
▲ 0.6
Cost / acq.
$38
▼ 41%
RevenueAd spend
Top campaignSpendRevenueROAS
Brand · Search$12,400$98,2007.9×
Shopping · PMax$21,900$121,5005.5×
Non-brand · Search$18,300$71,4003.9×
What we do
Comprehensive PPC Services
Get More Leads, Better Conversion Rate, and Improved ROI? Partner with Us Today!
1
PPC Strategy & Consulting
If you need to stand out from the competition, it has to start with your ads. Our PPC marketing agency is your one-stop for everything related to PPC ads. You’ll be amazed by how our campaigns increase leads and conversions for your business.
Get started →2
PPC Audit
Is your campaign not performing as expected? Over the years, our PPC company has handled all kinds of businesses. Trust our team to identify problems, discover untapped opportunities, and ensure every dollar brings in results.
Get started →3
Google Ads Management
It takes an experienced team to create ads that truly convert. Our PPC experts understand the nuances of keyword research to help your ads reach the right audiences. Get started today to increase click-through rates and conversions while staying within budget.
Explore our Google Ads services →4
Google Local Services Ads
We understand the pulse of local customers who are actively searching for your services, and we know how to make your business get noticed. Let’s get started with optimizing Google Local Services Ads to improve your traffic.
Get started →5
Meta Ads
Let’s find your customers on Facebook and Instagram. Our impactful Meta Ads campaigns feature engaging content to target the right audience. Whether you want to increase brand awareness or create meaningful connections with customers, leave it to us.
Get started →6
Bing Ads
You must definitely try Bing Ads to expand your reach. Our campaigns tap into Bing’s unique audience to improve your leads. We pay extra attention to every detail, from keyword selection to performance analysis, to ensure exceptional results.
Explore our Bing Ads services →7
YouTube Ads
Video storytelling is the new norm to attract customers. Whether you need skippable or non-skippable ads, our team designs campaigns that align with your goals. We incorporate updated strategies to improve brand visibility, engagement, and conversions.
Get started →8
Remarketing Ads
We have ways to reach out and bring back customers who left without converting. Sign up for our PPC advertising services and we’ll create engaging remarketing ads to convince such customers to take action.
Get started →9
Landing Page Optimization
Let’s impress your customers with relevant and engaging landing pages. Sign up for our PPC services and we’ll design pages that align with your campaign goals. We optimize every element, from layout to copy, to maximize conversion rates.
Get started →10
Ad Creatives
Get noticed among the crowd with creative ads. Our PPC company develops visually compelling designs and persuasive copy that resonate with your target audience. We’ll make your ads capture attention and receive engagement.
Get started →11
Conversion Rate Optimization
With a meticulously designed CRO strategy, we’ll help turn clicks into conversions. We analyze user behavior, test strategies, and implement changes that improve performance. Continuous refinement ensures maximum ROI and growth for your campaigns.
Explore our CRO services →12
Ongoing PPC Management
We know how overwhelming PPC management can be. That’s exactly why we take that load off your back with our end-to-end PPC management services. Our monitoring, analysis, and optimization empower campaigns to perform well, remain adaptable, and consistently deliver results.
Get started →See exactly what we’d change in your account.
Get a free PPC audit — no obligation, and a prioritised plan of quick wins within 48 hours.
Why Website Pandas
What makes us different
4.2×
Revenue-first optimisation
We judge every account on the revenue it returns — the only number that pays your bills.
98%
Client retention
Senior specialists on every account, no junior hand-offs — so clients stay for years.
−41%
Lower cost per acquisition
A comprehensive audit first, then relentless testing to drive your CPA down.
100%
You own your accounts
Full transparency — your accounts, your data, real-time dashboards, no lock-in.
15+
Years & certified
A certified Google Partner with 15+ years and specialists across every channel.
$500
Transparent pricing
Clear plans starting at $500/month — no hidden fees, no surprises.
“When we started Website Pandas, every agency we’d ever hired sold us activity — reports full of clicks and impressions that never showed up in the bank. So we built the opposite. We judge every account on one number: the revenue it returns. If your ads aren’t paying for themselves, we haven’t finished the job.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
Our Proven 6-Step Framework for PPC Success
Our simple, powerful, and proven stages maximize ROI and ensure your campaigns lead to impressive conversions.
1
Discovery
We dig deep to understand your business, USP, target audience, and goals. This research helps us discover opportunities and create a PPC approach guaranteed to succeed.
2
Strategy Development
Our PPC team creates a custom roadmap based on valuable insights. Every strategy we offer focuses on your unique needs and market trends to help increase clicks.
3
Ad Creation
This is the stage where those eye-catching ads come to life. With years of experience, we design compelling visuals and copy that grab attention, engage your audience, and enhance conversions.
4
Launch and Tracking
We know precise launching is crucial. We’ll efficiently launch your campaigns and track performance from day one. Rest assured that every detail will be monitored for insights and opportunities.
5
Optimization
Launching is just the beginning. We keep working, regularly testing, and refining ads to keep your campaigns ahead of the competition. Try our PPC services to receive amazing results.
6
Comprehensive Reporting
Of course, you need to know where your money goes. With clear, detailed reports that show performance metrics and progress, we promise that every dollar will be accounted for.
No black boxes
What you get every month
Your retainer made tangible — exactly what lands on your account.
Dedicated account manager
A senior strategist who knows your account inside out.
Weekly management & optimisation
Bids, keywords, audiences and creative, refined every week.
Custom ad creative & copy
Fresh, high-CTR creative, continuously tested.
Landing page & CRO recommendations
We improve the page where conversions actually happen.
Conversion tracking & maintenance
Every lead, call and sale tracked and attributed.
Competitor monitoring
We watch the auction so you always stay ahead.
Live dashboard + monthly report
Real-time numbers, plus a plain-English read on progress.
Quarterly strategy reviews
We step back and plan the next phase of growth.
You own your accounts & data
Full transparency, always — and no lock-in.
Proof in numbers
A campaign that quintupled revenue
We rebuilt the account around revenue, layered automated bidding on a clean data foundation, and managed it daily. Despite fewer total clicks, profit soared — every dollar went to what converts.
0×
Revenue growth
+0%
Traffic increase
−0%
Cost per acquisition
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced with Google Ads.
Read case study →$100K
Monthly revenue
Google Ads magic
Turning a stalled account into $100k/month at a 41% lower cost per acquisition.
Read case study →What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money on AdWords while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director, SaaS
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a PPC partner.”
Shane SmithOwner, Home Services
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO, eCommerce
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead, Retail
Want results like these?
Let’s build a plan to lower your cost per acquisition and scale what’s working.
How we lower your CPA
Our optimization playbook
A continuous programme across five disciplines — 36 levers, powered by AI bidding and relentless testing.
Account & strategy
- Account structure overhaul
- Forecasting & budget allocation
- Single keyword ad groups
- Expansion opportunities
- Local & cross-channel campaigns
- New beta releases
Bidding & budget
- Smart & manual bid optimisation
- Bid modifiers
- Quality score improvements
- Quality traffic improvements
- Click-fraud protection
Keywords & targeting
- Match-type selection
- Keyword refinement & expansion
- Affinity, in-market & custom audiences
- Geofence targeting
- Retargeting tactics
- Competitor research
Creative & landing
- Dynamic copy & ad copywriting
- Image ad creation & testing
- Ad-extension granularity
- YouTube campaign refinement
- A/B & multivariate testing
Tracking & reporting
- Custom, offline & micro-conversion tracking
- PPC call tracking
- GA4 & reporting automation
- Funnel optimisation
- Mobile optimisation
The tools we run on
SEMrushAhrefsKeyword PlannerLooker StudioSupermetricsGA4GTMSpyFu
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Revenue-based optimisation (not clicks) | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your ad accounts & data | ✓ | Sometimes | ✓ |
Transparent pricing
One simple, honest price
No tiers to decode, no hidden fees. A management fee only — your ad spend goes straight to the platforms, and you always own your accounts.
PPC management
$500/month
or 20% of ad spend — whichever is higher
- ✓ Full campaign strategy, build & creative
- ✓ Conversion tracking & ROI setup
- ✓ Revenue-first ongoing optimisation
- ✓ Live dashboard + monthly reporting
- ✓ Dedicated account manager
Ad spend is paid directly to the platforms and you always own your accounts. No long lock-in.
★★★★★
4.9/5
Rated by 200+ clients
- ✓ Free PPC audit first
- ✓ No long-term lock-in
- ✓ You own your accounts & data
- ✓ 48-hour response time
Free tool
Calculate your PPC ROI
Enter your numbers for a quick projection. Our free audit models the real thing on your account.
$20,000
Projected monthly revenue
$12,000
Est. gross profit
$7,000
Net of ad spend
Industry playbooks
PPC built for your industry
Fifteen years of category data means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent patient acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated PPC teams by city
Ready to make your ad spend pay for itself?
Claim your free audit and we’ll map the fastest path to profitable growth.
Questions, answered
PPC FAQs
How much does PPC management cost? +
Our PPC management starts at $500/month and scales with your ad spend and goals. That’s a management fee — your ad budget is paid directly to the platforms. Request a free audit for a custom proposal.
Do I own my ad accounts? +
Yes — always. We build everything in accounts you own, so your data and history stay with you, even if we ever part ways.
Is there a long contract? +
No long lock-in. We earn your business month to month with results and transparent reporting.
What is the difference between SEO and PPC? +
SEO earns organic placement over time; PPC buys immediate paid traffic. The strongest programs run both for a lower blended cost per acquisition.
What makes a successful PPC campaign? +
Tight account structure, the right keywords and audiences, accurate conversion tracking, conversion-ready pages and relentless testing — measured in profit, not clicks.
Free audit firstSee the opportunity before you commit.
No long contractsMonth to month — we earn it.
You own your accountsYour data and history, always.
48-hour responseSenior strategists, fast.
Get in touch
Get your free PPC audit
We’ll review your account and respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your cost per acquisition.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Free PPC audit within 48 hours
- ✓ Pricing from $500/month — no lock-in
- ✓ Live dashboards — you own your accounts
- ✓ 15+ years of paid-media expertise