5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →★★★★★ 4.9/5Certified Google Partner15+ years
A PPC Agency Measured in revenue, not clicks.
Fifteen years of paid media, 500+ brands scaled, $300M+ in revenue driven. Hire a PPC agency that builds and manages campaigns across Google Ads, Microsoft Advertising, Meta and YouTube, tracks every lead and sale to profit, and publishes its price: from $500 a month. You own the accounts.
4.2×Avg. return on ad spend
−41%Avg. CPA in 90 days
$300M+Revenue driven
↑
+312%
Conversions
★
5.1×
ROAS
Revenue
$312,480
▲ 28%
Ad spend
$61,200
— 0%
ROAS
5.1×
▲ 0.6
Cost / acq.
$38
▼ 41%
RevenueAd spend
Top campaignSpendRevenueROAS
Brand · Search$12,400$98,2007.9×
Shopping · PMax$21,900$121,5005.5×
Non-brand · Search$18,300$71,4003.9×
Managing spend on the platforms that move revenue
★ Google Premier PartnerMeta Business PartnerMicrosoft Advertising★★★★★ 4.9 on ClutchAward-winning · 15+ yrs
$0M+
Revenue driven for clients
0M+
Leads generated
0+
Brands scaled
0+ yrs
Of paid-media expertise
Trusted by 500+ growing brands across every industry
How we add value
We Manage to Profit, Not to Traffic
The same discipline behind our best accounts, applied to yours – with a live dashboard so you can check the numbers yourself, any day of the month, not just when the report lands.
1
Revenue-Based Budget Allocation
Spend moves to the campaigns, keywords and audiences that return money, not to the ones that return the cheapest clicks.
2
Granular Conversion Tracking
Every lead, call and sale is tracked and attributed down to the keyword, so decisions get made on profit
3
Competitor & Auction Monitoring
Impression share, auction position and rival messaging are watched continuously, and bids and copy move when the auction moves.
4
4. Weekly Optimization, Monthly Proof
Bids, negatives, audiences and creative are refined every week, and the monthly report says in plain English what changed and what it earned.
Revenue
$312,480
▲ 28%
Ad spend
$61,200
— 0%
ROAS
5.1×
▲ 0.6
Cost / acq.
$38
▼ 41%
RevenueAd spend
Top campaignSpendRevenueROAS
Brand · Search$12,400$98,2007.9×
Shopping · PMax$21,900$121,5005.5×
Non-brand · Search$18,300$71,4003.9×
What we do
Comprehensive PPC Services
Get More Leads, Better Conversion Rate, and Improved ROI? Partner with Us Today!
1
PPC Strategy & Consulting
If you need to stand out from the competition, it has to start with your ads. Our PPC marketing agency is your one-stop for everything related to PPC ads. You’ll be amazed by how our campaigns increase leads and conversions for your business.
Get started →2
PPC Audit
Is your campaign not performing as expected? Over the years, our PPC company has handled all kinds of businesses. Trust our team to identify problems, discover untapped opportunities, and ensure every dollar brings in results.
Get started →3
Google Ads Management
It takes an experienced team to create ads that truly convert. Our PPC experts understand the nuances of keyword research to help your ads reach the right audiences. Get started today to increase click-through rates and conversions while staying within budget.
Explore our Google Ads services →4
Google Local Services Ads
We understand the pulse of local customers who are actively searching for your services, and we know how to make your business get noticed. Let’s get started with optimizing Google Local Services Ads to improve your traffic.
Get started →5
Meta Ads
Let’s find your customers on Facebook and Instagram. Our impactful Meta Ads campaigns feature engaging content to target the right audience. Whether you want to increase brand awareness or create meaningful connections with customers, leave it to us.
Get started →6
Bing Ads
You must definitely try Bing Ads to expand your reach. Our campaigns tap into Bing’s unique audience to improve your leads. We pay extra attention to every detail, from keyword selection to performance analysis, to ensure exceptional results.
Explore our Bing Ads services →7
YouTube Ads
Video storytelling is the new norm to attract customers. Whether you need skippable or non-skippable ads, our team designs campaigns that align with your goals. We incorporate updated strategies to improve brand visibility, engagement, and conversions.
Get started →8
Remarketing Ads
We have ways to reach out and bring back customers who left without converting. Sign up for our PPC advertising services and we’ll create engaging remarketing ads to convince such customers to take action.
Get started →9
Landing Page Optimization
Let’s impress your customers with relevant and engaging landing pages. Sign up for our PPC services and we’ll design pages that align with your campaign goals. We optimize every element, from layout to copy, to maximize conversion rates.
Get started →10
Ad Creatives
Get noticed among the crowd with creative ads. Our PPC company develops visually compelling designs and persuasive copy that resonate with your target audience. We’ll make your ads capture attention and receive engagement.
Get started →11
Conversion Rate Optimization
With a meticulously designed CRO strategy, we’ll help turn clicks into conversions. We analyze user behavior, test strategies, and implement changes that improve performance. Continuous refinement ensures maximum ROI and growth for your campaigns.
Explore our CRO services →12
Ongoing PPC Management
We know how overwhelming PPC management can be. That’s exactly why we take that load off your back with our end-to-end PPC management services. Our monitoring, analysis, and optimization empower campaigns to perform well, remain adaptable, and consistently deliver results.
Get started →See exactly what we’d change in your account.
Get a free PPC audit — no obligation, and a prioritised plan of quick wins within 48 hours.
Why Website Pandas
What makes us different
500+
Revenue-first optimization
Across 500+ brands, every account is judged on the revenue it returns- the number that pays your bills, and the number reported to you first.
98%
Client Retention
Senior specialists run your account start to finish, with no junior hand-offs. That is the main reason 98% of clients stay with us year after year.
Audit First
Lower Cost Per Acquisition
Every engagement opens with a free audit, then structured testing on bids, match types, negatives, audiences and landing pages until cost per acquisition comes down and stays down.
15+
Years in Paid Media
Fifteen years of paid media and 2.5M+ leads generated, with specialists who work in Google Ads, Microsoft Advertising, Meta and YouTube every day, not occasionally.
$500
Transparent Pricing
$500 a month or 20% of ad spend, whichever is higher. Management fee only- Your ad budget goes straight to the platforms. Month to month, no lock-in.
100%
You Own Your Accounts
Your ad accounts stay in your name- data, conversion history and audiences included- with live dashboard access throughout and nothing to reclaim if you leave.
“When we started Website Pandas, every agency we’d ever hired sold us activity — reports full of clicks and impressions that never showed up in the bank. So we built the opposite. We judge every account on one number: the revenue it returns. If your ads aren’t paying for themselves, we haven’t finished the job.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
Our Proven 6-Step Framework for PPC Success
Our simple, powerful, and proven stages maximize ROI and ensure your campaigns lead to impressive conversions.
1
Discovery
We dig deep to understand your business, USP, target audience, and goals. This research helps us discover opportunities and create a PPC approach guaranteed to succeed.
2
Strategy Development
Our PPC team creates a custom roadmap based on valuable insights. Every strategy we offer focuses on your unique needs and market trends to help increase clicks.
3
Ad Creation
This is the stage where those eye-catching ads come to life. With years of experience, we design compelling visuals and copy that grab attention, engage your audience, and enhance conversions.
4
Launch and Tracking
We know precise launching is crucial. We’ll efficiently launch your campaigns and track performance from day one. Rest assured that every detail will be monitored for insights and opportunities.
5
Optimization
Launching is just the beginning. We keep working, regularly testing, and refining ads to keep your campaigns ahead of the competition. Try our PPC services to receive amazing results.
6
Comprehensive Reporting
Of course, you need to know where your money goes. With clear, detailed reports that show performance metrics and progress, we promise that every dollar will be accounted for.
No black boxes
What you get every month
Your retainer made tangible — exactly what lands on your account.
Dedicated account manager
A senior strategist who knows your account inside out.
Weekly management & optimisation
Bids, keywords, audiences and creative, refined every week.
Custom ad creative & copy
Fresh, high-CTR creative, continuously tested.
Landing page & CRO recommendations
We improve the page where conversions actually happen.
Conversion tracking & maintenance
Every lead, call and sale tracked and attributed.
Competitor monitoring
We watch the auction so you always stay ahead.
Live dashboard + monthly report
Real-time numbers, plus a plain-English read on progress.
Quarterly strategy reviews
We step back and plan the next phase of growth.
You own your accounts & data
Full transparency, always — and no lock-in.
Proof in numbers
A campaign that quintupled revenue
We rebuilt the account around revenue, layered automated bidding on a clean data foundation, and managed it daily. Despite fewer total clicks, profit soared — every dollar went to what converts.
0×
Revenue growth
+0%
Traffic increase
−0%
Cost per acquisition
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced with Google Ads.
Read case study →$100K
Monthly revenue
Google Ads magic
Turning a stalled account into $100k/month at a 41% lower cost per acquisition.
Read case study →What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money on AdWords while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director, SaaS
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a PPC partner.”
Shane SmithOwner, Home Services
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO, eCommerce
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead, Retail
Want results like these?
Let’s build a plan to lower your cost per acquisition and scale what’s working.
How we lower your CPA
Our optimization playbook
A continuous programme across five disciplines — 36 levers, powered by AI bidding and relentless testing.
Account & strategy
- Account structure overhaul
- Forecasting & budget allocation
- Single keyword ad groups
- Expansion opportunities
- Local & cross-channel campaigns
- New beta releases
Bidding & budget
- Smart & manual bid optimisation
- Bid modifiers
- Quality score improvements
- Quality traffic improvements
- Click-fraud protection
Keywords & targeting
- Match-type selection
- Keyword refinement & expansion
- Affinity, in-market & custom audiences
- Geofence targeting
- Retargeting tactics
- Competitor research
Creative & landing
- Dynamic copy & ad copywriting
- Image ad creation & testing
- Ad-extension granularity
- YouTube campaign refinement
- A/B & multivariate testing
Tracking & reporting
- Custom, offline & micro-conversion tracking
- PPC call tracking
- GA4 & reporting automation
- Funnel optimisation
- Mobile optimisation
The tools we run on
SEMrushAhrefsKeyword PlannerLooker StudioSupermetricsGA4GTMSpyFu
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Revenue-based optimisation (not clicks) | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your ad accounts & data | ✓ | Sometimes | ✓ |
Transparent pricing
One simple, honest price
No tiers to decode, no hidden fees. A management fee only — your ad spend goes straight to the platforms, and you always own your accounts.
PPC management
$500/month
or 20% of ad spend — whichever is higher
- ✓ Full campaign strategy, build & creative
- ✓ Conversion tracking & ROI setup
- ✓ Revenue-first ongoing optimisation
- ✓ Live dashboard + monthly reporting
- ✓ Dedicated account manager
Ad spend is paid directly to the platforms and you always own your accounts. No long lock-in.
★★★★★
4.9/5
Rated by 200+ clients
- ✓ Free PPC audit first
- ✓ No long-term lock-in
- ✓ You own your accounts & data
- ✓ 48-hour response time
Free tool
Calculate your PPC ROI
Enter your numbers for a quick projection. Our free audit models the real thing on your account.
$20,000
Projected monthly revenue
$12,000
Est. gross profit
$7,000
Net of ad spend
Industry playbooks
PPC built for your industry
Fifteen years of category data means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent patient acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated PPC teams by city
Ready to make your ad spend pay for itself?
Claim your free audit and we’ll map the fastest path to profitable growth.
Questions, answered
PPC FAQs
How much does PPC management cost? +
Website Pandas charges $500 a month or 20% of Ad spend, whichever is higher. That is a management fee only- Ad budget is paid directly to Google, Microsoft or Meta. It covers strategy, build, creative, conversion tracking, weekly optimization, a live dashboard and a dedicated account manager, with no long contract.
What Does PPC Management Actually Include Each Month? +
Every Month includes weekly bid, keyword, audience and creative optimization, new Ad copy and creative testing, conversion tracking maintenance, competitor and auction monitoring, landing page recommendations, a live dashboard, and a plain- English monthly report. A dedicated senior account manager owns the account, and Website Pandas adds a strategy review each quarter.
Do I Own My Ad Accounts? +
Yes- Clients own every Ad account Website Pandas builds or takes over, along with the data, conversion history and audiences inside it. Campaigns are built in accounts registered to the client’s own Google Ads, Microsoft Advertising and Meta logins, so if the engagement ends, nothing has to be rebuilt from scratch.
Is There a Long Contracts? +
No- Website Pandas works month to month, with no long lock-in. The engagement is renewed by results rather than by a 12-month term, which is one reason 98% of clients stay. Ad accounts, data and conversion history remain in the client’s name whether the engagement continues or ends.
Which Ad Platforms Does Website Pandas Manage? +
Website Pandas manages Google Ads- Search, Shopping, Performance Max, YouTube and Local Services Ads- plus Microsoft Advertising, Meta across Facebook and Instagram, and LinkedIn Ads, with remarketing layered across all of them. Campaigns run nationally and through dedicated city teams in Dallas, New York, Chicago, Atlanta and Austin.
What Happens in The Free PPC Audit? +
The free audit reviews the live account- structure, wasted spend, match types and negatives, conversion tracking accuracy, Quality Score, Ad copy and landing pages- and returns a prioritized list of fixes within 48 hours. Website Pandas runs it before any engagement starts, and there is no obligation to continue.
How Is Website Pandas Different from a Freelancer or an In-House Hire? +
A freelancer is one person on one channel, and an in-house hire costs a salary before a dollar reaches the auction. Website Pandas is a PPC agency with senior specialists across Google Ads, Microsoft Advertising, Meta and YouTube for a $500 a month or 20% of spend- and the client still owns the accounts.
Is There a Minimum Ad Spend? +
Website Pandas publishes no minimum Ad spend; pricing is $500 a month or 20% of Ad spend, whichever is higher, so the fee only rises above $500 once a budget passes $2,500 a month. Whether a budget can work is arithmetic- the free ROAS, CPA and Google Ads budget calculators at/tools/settle it.
What is The Difference between SEO and PPC? +
SEO earns organic placement over months; PPC buys visibility in the auction the day a campaign goes live. Website Pandas runs both, and the strongest programs use paid search to test which keywords convert before SEO commits six months of content to them, which lowers blended cost per acquisition.
What Makes a Successful PPC Campaign? +
A successful PPC campaigns starts with accurate conversion tracking, because everything downstream of it is guesswork without it. Website Pandas then works on account structure, match types and negatives, audience and geo targeting, Ad copy testing and the landing page itself- and judges the result on revenue, not clicks.
Free audit firstSee the opportunity before you commit.
No long contractsMonth to month — we earn it.
You own your accountsYour data and history, always.
48-hour responseSenior strategists, fast.
Get in touch
Get your free PPC audit
We’ll review your account and respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your cost per acquisition.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Free PPC audit within 48 hours
- ✓ Pricing from $500/month — no lock-in
- ✓ Live dashboards — you own your accounts
- ✓ 15+ years of paid-media expertise