Website Pandas

Top Rated PPC Marketing Agency

PPC Management Services

It’s important to employ effective strategies across digital platforms to boost conversions and ROI. Website Pandas, a top-notch PPC marketing agency tackles the challenge of Google rankings head-on, focusing our PPC efforts on revenue. Committed to your success, we optimize omnichannel campaigns for profitability and deliver tailored solutions that meet your needs.


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PPC Marketing Agency

What is PPC (Pay Per Click)?

Converting every click to traffic and increased sales

PPC Marketing Agency

Pay-per-click, or PPC, is a digital advertising strategy in which an advertiser can display its ad at the top of search engine results pages (SERPs) for a certain fee. The advertiser is charged a fee each time one of their ads is clicked, more like a cost per click.

You purchase targeted traffic to your website (or landing page or application). The cost is low when PPC is running effectively since the click is worth more than what you paid for it. For instance, if a $2 click generates a $400 sale, you have profited handsomely.

PPC ads consist of text, photos, videos, or a mix of these and come in various formats. They appear on web pages, social media networks, search engines, and other digital channels.

In the digital marketing context, PPC marketing increases your website’s ranking and makes it appear in the top search results. You may use it to bid on keywords to target certain audiences or platforms, resulting in more targeted and meaningful responses.

Benefits Of Pay Per Click​ Advertising

PPC Advertising Guarantees More Quality Traffic, Leading to Higher ROI.


You just have to pay when someone visits your website. Therefore, it may be a decent financial investment. You are free to decide how much or how little to spend.


You'll notice the results of your PPC efforts almost immediately. Whereas, organic search engine optimization (SEO) strategies may take several months to provide results.


Pay per click campaigns can be tracked for their efficacy. Therefore, the precise return on investment can be determined with ease.


Campaign analysis gives insights in campaign performance, enabling real time adjustment for performance optimization and improve ROI.


You may select your targeted audience based on device, location, and language demographics.


You can tweak campaigns as you go along to make them more effective, depending on what works best.


Understanding The Differences Between SEO And PPC


PPC involves buying a position at the top of search engine result pages, whereas SEO focuses on achieving that position by distributing high-quality content on strategic channels.

PPC often has a more narrow goal of conversions. A PPC advertisement will direct you to a landing page where you will be urged to perform a very particular task, like making a purchase or joining an email list.

Conversely, SEO may happen at any point in the marketing funnel. While the goal of SEO content is still to convert viewers, it is focused on giving useful information to the target audience.

In simple words, SEO plays the long game and pulls people in by providing helpful content and fostering a sense of confidence in your company, whereas PPC works to get instant conversions.

How PPC Works

How Does PPC Marketing Work?

Gives Best Outcomes With Strategic PPC Ads Placement

How PPC Works

Depending on the platform you want to leverage, our PPC marketing process will differ. However, in general, a PPC marketing process involves following steps:

> Select the PPC network.

> Consider your goals while choosing the style of ad and campaign to use.

> Decide on a budget.

> Research and finalize the keyword for your advertisement.

> Create your advertisement and draft its content.

> Choose your approach to bidding.

> Include your landing page’s URL.

> Deploy conversion tracking to track conversions.

> Monitor and optimize your campaign.

Types of PPC Ads

Maximize Your ROI With Diverse PPC Ads.

Search Ads

Search ads employ an auction method to determine sponsored content's price and placement. Bid amount, along with other quality factors, influences rankings. Ads may appear above or below organic listings, labeled with 'Ad' in the upper left corner.

Display Ads

These include text, graphics, and a URL that directs users to a website where they may purchase or find out more information about the product/ offering. Ad formats include rich media ads with one or several images, videos, or animated text.

Shopping Ads

Users who see a product's photo are also shown the product's title, price, store name, and other details. Before someone clicks on the ad, the ads provide a clear idea of the product the brand is selling, which increases the number of qualified leads received.

Video Ads

A brief, educational film that advertises a product is produced and aired either before, during, or after the main video. It helps reach a larger audience, tell a story, increase sales volume, generate buzz, and provide information engagingly and succinctly.

App Install Ads

Users may install your app straight from your ad by clicking on app install ads. During the ad serving process, any original material may be added, deleted, or changed depending on where your ad appears. This ensures the ad has a positive experience.

Social Ads

Social media postings are authentically recreated and set up to run in traditional banner placements to complement your programmatic advertising campaign objectives (awareness, prospecting, promoting, and direct response).

Local Services Ads

Local Services Ads facilitate communication between the brand and Google users who are looking for the services the brand offers. Customers in your region will see your ad, and you only get charged if a lead from one of your ads reaches you directly.

Dynamic Search Ads

These are dynamic headlines focusing on relevant searches depending on the user's query and the wording that best describes your landing page or domain. You can dynamically customize content for individual users depending on their interests, behaviour, activity, or relevant information.

Demand Generation

Demand generation is a marketing approach that considers the needs of the customer, the product you are selling, and how best to raise awareness of the product in a way that will ideally result in qualified leads down the road.

Performance Max

It uses Smart Bidding to optimize performance in real-time across channels. It drives performance based on defined conversion goals, providing more conversions and, thereby, more conversion value. Performance Max leverages Google AI in attribution, audiences, creatives, budget optimization, bidding, etc.

Remarketing Ads

This involves reaching out to audiences who have already interacted with your brand to persuade them to take action, such as converting. Customers may visit your website, log in, & add items to their shopping cart but then leave without purchasing.

Gmail Sponsored Promotions

These are a particular kind of Display network advertisement that appears in your prospect's Gmail inbox. The GSP ad consists of two sections—a collapsed advertisement that appears at the top of your prospects' Gmail reading window and provides a summary of your ad.

PPC Services We Offer

PPC Solutions Tailored To Your Needs and Budget!

1/ Competitive & Market Research

We analyze your competition in the target market and understand their various advertising approaches. We then compare our data with each competitor’s, helping us determine what will work and not work for your business.


2/ Keyword Research & Analysis

We collect and analyze the search phrases that users type into search engines. Based on your offerings, we target these keyphrases strategically. Each keyword is inserted into the ad content to help drive more organic traffic.

3/ Landing Page Creation

Improve conversion rate and leads with visually appealing and lightweight landing pages. We understand the evolving trends and hence, can create landing pages that can bring in qualified leads and improve conversion rate.

4/ Landing Page Optimization

Having a conversion-optimized landing page is important if you want more leads. Your landing pages will be appealing and encourage visitors to take action. It will load quickly and provide a positive user experience, leading to increased conversions.

5/ Copywriting Solutions

Our team of creative writers will pen down words that benefit search engines and readers. Need compelling website content, SEO-optimized product descriptions, clear and concise email campaigns, and blogs that increase brand authority? We can do them all.

6/ PPC Management

We’ll plan your campaigns—set up your ads accounts, optimize, track performance, adjust your bids, optimize keyword list, update ad copy and visuals to keep engagement rates high, and share reports so that you know exactly where your campaigns stand.

7/ PPC Audit

We will perform a comprehensive audit of your current PPC campaigns to identify the advantages and disadvantages. We will leverage our extensive database of campaigns to produce a list of new experiments to run on priority.

8/ PPC Consulting

Our PPC efforts always align with the latest industry best practices. It should consistently add value to your company. We’ll analyze your PPC performance regularly, offer insightful analysis, and suggest tactics to maximize outcomes.

9/ Programmatic Advertising

We are adept at determining what kind of marketing will resonate with your target the fastest. Leveraging technology, we produce online campaigns and employ an automated workflow to efficiently reach your target demographic.

10/ Geofencing Advertising

With precision, we target industry events, competitors’ locations, and relevant insights. We assist you in achieving your objectives for growth, revenue, and other areas by focusing on the audience who frequently visits websites that are important to your market.

11/ Paid Search Advertising

We leverage Google Ads and Facebook Ads to target certain stages of the marketing funnel and create ideal customer personas. You only pay when someone clicks on your ad. This also means that people are most likely viewing your business.

12/ A/B Split Testing

We use the industry-standard A/B testing techniques. These are founded on principles for continuous development. We begin by identifying the test’s objectives, performing an audience segmentation, evaluating the information architecture, & classifying the site.

13/ Conversion Rate Optimization

Is it a challenge for you to turn inactive website visitors into leads or paying customers? To achieve higher conversion rates, we’ll create and optimize your landing pages, focus on conversion funnel analysis, and perform A/B testing and audits.

14/ Google & Bing Ads Management

We will customize your Google or Bing ad campaigns as per your company goals and needs. These ads will then be displayed to the right audience at the right time and location. The goal is to increase your ad revenue by driving leads and sales.

15/ Social Media Advertising

Are your conversions, audience engagement, or organic reach declining? We leverage social media data to analyze audience demographics, pinpoint client preferences and issues, and develop social media strategies that outperform the competition.

16/ Local Service Advertising

Want to expand your business’s reach and draw in more traffic and conversions? Appear at the top of search results exactly at the time when the locals are searching online. Pay for leads who are interested in your product/service offerings.

17/ Bespoke Reporting

Accurate custom reporting is crucial for insights. We offer advanced, personalized reports that include lead attribution, call tracking, and much more. Our custom reporting pricing is completely transparent, so you always know where your money is going.

Our Process

Our methodology follows a step-by-step process to ensure the best outcomes for your PPC project.

1/ Dicovery

We’ll first thoroughly understand your business’s short- and long-term goals. Next, we’ll conduct a competitor analysis. How to achieve your goals to boost ROAS and more, we’ll launch ads that perfectly align with the plan.

2/ Keywords & Competition Research

We’ll research the relevant search terms that your prospective customers are using online. We’ll then use the relevant keyphrases to target your ad campaigns that fit both your target market and your business goals.

3/ Ad Creation for Campaign Setup

To set up the ad campaign, our writers will craft captivating headlines, descriptions, and calls to action. Next, our designers will design eye-catching visuals to persuade the audience to click on your ads & encourage conversions.

4/ Bid Management

Bids will be based on your budget and objectives—cost-per-lead for lead generation or cost-per-click to increase sales. we’ll deploy bid adjustment methods, automatic bidding, and manual bidding to optimize your budget and improve ROI.

5/ Monitor and Optimize

Targeting relevant keywords for bids, optimizing clicks, lowering cost per click (CPC), maximizing click-through rate (CTR), and improving ROI—-these are the goals of our PPC campaign optimization, all while reducing advertising costs.

6/ Reporting and Analysis

We’ll track and analyze your campaigns’ performance, including click-through rates, impressions, conversion rates, and cost per conversion, using Analytics and other tools. This information will help tweak your ad campaigns to optimize results.

PPC Insights And Trends

Key PPC Data Insights Across Various Industries.

Average Click-through Rate for Search and Google Display Network

SectorAvg. CTR (Search)Avg. CTR (GDN)
Consumer Services2.41%0.51%
Dating & Personals6.05%0.72%
Employment Services2.42%0.59%
Finance & Insurance2.91%0.52%
Health & Medical3.27%0.59%
Home Goods2.44%0.49%
Industrial Services2.61%0.50%
Real Estate3.71%1.08%
Travel & Hospitality4.68%0.47%
Average CTR3.17%0.46%

Average Cost-Per-Click for Search and Google Display Network

Industry TypeAvg. CPC (Search)Avg. CPC (GDN)
Consumer Services$6.40$0.81
Dating & Personals$2.78$1.49
Employment Services$2.04$0.78
Finance & Insurance$3.44$0.86
Health & Medical$2.62$0.63
Home Goods$2.94$0.60
Industrial Services$2.56$0.54
Real Estate$2.37$0.75
Travel & Hospitality$1.53$0.44
Average CPC$2.69$0.63

Average Conversion Rates for Search and Google Display Network

SectorAvg. CVR (Search)Avg. CVR (GDN)
Consumer Services6.64%0.98%
Dating & Personals9.64%3.34%
Employment Services5.13%1.57%
Finance & Insurance5.10%1.19%
Health & Medical3.36%0.82%
Home Goods2.70%0.43%
Industrial Services3.37%0.94%
Real Estate2.47%0.80%
Travel & Hospitality3.55%0.51%
Average CVR3.75%0.77%

Average CPA (Cost-Per-Action) for Search and Google Display Network

SectorAvg. CPA (in Search)Avg. CPA (in GDN)
Consumer Services$90.70$60.48
Dating & Personals$76.76$60.23
Employment Services$48.04$59.47
Finance & Insurance$81.93$56.76
Health & Medical$78.09$72.58
Home Goods$87.13$116.17
Industrial Services$79.28$51.58
Real Estate$116.61$74.79
Travel & Hospitality$44.73$99.13
Average CPA$48.96$75.51

Benefits Of PPC Advertising For Your Business

Unlock PPC Benefits to Drive Business Growth & Scale.

Campaign Flexibility

Pay Per Click campaigns are flexible and easily optimized. It is simple to alter campaigns to changing market conditions or business objectives as and when needed. Hence, you can pause, modify, or end PPD ad campaigns based on the results achieved.

Immediate Visibility

PPC ads improves business to the top of Google search results, giving it instant exposure that is difficult to achieve through organic methods. This visibility is critical to making an impression and garnering more digital footprint in a competitive market.

Quick Market Entry

PPC campaigns are beneficial even if your competitors are ten years ahead of you in search results. You can also target those outside your target market. This means you enter the desired market the moment your PPC ad is live.

Targeted Advertising

Your ads may get lost in the vast ocean of millions of searches. With targeted ads, you can match your offerings with your target market’s purchase habits, interests, and demographics. Both new and seasoned businesses find this strategy beneficial.

Data-Driven Decision-Making

PPC campaigns offer an abundance of data that is crucial for making informed marketing decisions. Businesses gain insights into client preferences, habits, and trends by studying PPC data. It can help guide PPC tactics, general marketing, and business choices.

Sustainable ROI

PPC advertising is a flexible and effective strategy for businesses looking for a sustainable ROI over a longer period. As an effective marketing toolkit, it can offer cost-effective budget control, generate targeted traffic, and provide rapid and measurable outcomes.

Highly Customizable

PPC (Pay per click) campaigns, as opposed to traditional advertising, can be easily modified for improved results. This customization capability makes them perfect for companies or businesses trying to maintain flexibility with stability and scalability in a cutthroat online marketplace.

Measurable Results

Google Analytics’ results provide you with relevant information to use for optimizing marketing tactics more quickly and increasing PPC ROI. This strategy guarantees effective budget allocation, optimizes ad performance and spurs growth through ongoing enhancements to customer acquisition initiatives.

Remarketing Potential

Regardless of how people find your website, remarketing keeps visitors engaged. Remarketing ads are based on certain criteria or audiences and are displayed to users who have visited and left your website. It’s lower in the funnel and less expensive.

Geo-Targeting Benefits

Businesses can improve the relevancy of their campaigns and achieve greater CTR and conversion rates by targeting ads to specific locations. It improves user engagement, targets more effectively, and optimizes your ad spend for a higher ROI.

Competitive Advantage

Businesses gain the flexibility they need to stand out in a crowded marketplace by precisely targeting relevant audiences and tracking ROI in real time. Campaigns succeed even in the face of fierce competition with this level of control and customization.

Immediate Traffic

PPC ads put your business on Google’s first page for generating quality leads. Establishing brand visibility through organic search ranking might take months. Thus, PPC campaigns can drive visitors to your website instantly the moment your ad goes live.

Expert PPC Optimization: Tips and Strategies

A starter guide on best strategies and fresh concepts to adopt.

These are matched with the most appropriate advertising by using keywords, which also drive adverts in the search results.

As experts, we are aware that search queries often do not perfectly match account keywords. The keyword match type is useful in this situation.

Although the precise match is the most appropriate for displaying advertisements, it is also the most limited and may overlook some chances.

Conversely, broad match offers the greatest flexibility in keyword matching, but it may result in adverts being displayed for unrelated queries.

Whichever match type you choose to begin with, you should always check to make sure you’re connecting with the correct people.

The following measures can be used to determine how well a keyword is performing:

  • CTR: A minimum of more than 1% should be achieved while searching for more generic terms that describe the product or service. Brand keywords often have a substantially higher CTR of 3% or more. Less than that indicates that the user does not think the ad is relevant, which leads to them not clicking. Verify ad relevance and search phrases.
  • Conversions: Examine how the new keywords compare to previous conversion statistics to see whether the keywords are too widely match-typed or not relevant enough.
  • Time on site, website analytics, and interaction: If visitors are not interacting with the website in the way you would anticipate, this might also be a sign that the keywords need to be optimized.

If you go further into the keyword subject, you’ll find that frequently unrelated or navigational searches will result in the activation of your advertising and bad performance.

A strong negative keyword approach must be used in PPC optimization.

We’ve split up the negative keyword research into two groups.

Negative Keywords and Lists in Advance

Make keyword lists with topics related to parts and accessories, job searching, goods and services you don’t provide, and names of rival businesses you don’t want to be found for.

Let’s take an example where your business has an employee login for your primary website. You see that workers who are looking for the employee login are clicking on advertisements to get there.

To prevent using your PPC fund on staff searches, you should use the “login” theme to generate negative results for any potential searches.

Negative Keywords with Reactivity

Examine the search keywords that result in advertisements for the keyword and match type. To change, add, or remove a search phrase, click the box next to it. As a preventative step, use the new negative keyword lists for campaigns that are comparable. Future updates to the shared lists will be simple to do, as all campaigns that share the list will immediately update it with any modifications.

We are frequently questioned about our PPC spending strategy, and for good cause! Budget management is an art; talent is required to determine the ideal total investment and PPC ad campaign distribution.

Although most advertisers set a monthly budget that they try not to go over, in actuality, daily budgets are determined at the campaign level.

The real expenses may go over or below the daily budget, but they won’t go beyond the daily budget by 30.4 days a month since Google will serve the advertisements to achieve the greatest results.

As a result, even while monitoring spending is crucial, there are safeguards in place to guarantee that the automation is serving your needs.

Having said that, Google does not optimize across campaigns, so you must regularly optimize this. Campaigns that do well need to obtain a larger share of the funding.

Although it’s a useful general guideline, this isn’t always the case.

This could not be relevant in situations when branding, awareness, or specific display ads don’t result in a high conversion rate. Business brand names may also convert better without requiring more funding.

If you bill your customers monthly, you have the option of creating an account budget. This is useful if you want more organized invoicing since it allows you to allocate a fixed budget amount across campaigns that have a start and finish date.

Optimizing location targeting based on performance outcomes and business goals is a smart strategy.

Some marketers will take advantage of the convenient setup found in PPC platforms, which may automatically choose broad target regions, such as the entire nation, even though geo-targeting can be configured in a variety of more precise settings, including state, cities, zip codes, the radius surrounding an address, and more.

To maximize the places where the ads are served, consider the following strategies:

  • Adjust your bids based on where you want to reach more searchers by setting your bids according to that place.
  • Putting a city on top of the state and raising the bid in that city to give it preference over the state as a whole.
  • Excluding areas where you don’t provide service or where you won’t likely locate reliable leads or clients.
  • Advertisers may evaluate performance by the section they choose below in the location view, after which they can assess performance.
  • Raise your bids for high-producing locations and think about lowering or eliminating your bids for regions that don’t convert as effectively.
    Recall that while more precise location targeting might be more effective, it also limits reach.

To evaluate outcomes for the various geo segments and optimize, it is crucial to view the reports.

In Google Ads, the most common ad type is called a responsive search ad (RSA). Some advertisers may be still using older versions; in that case, they should switch over right away to the newest version.

RSAs include four descriptions and up to fifteen headlines that are automatically combined and tested using Google AdWords AI. Google generates feedback ratings for ad strength based on collected data, which can be classified as bad, average, good, or outstanding.

Individual asset performance ratings are given in addition to the overall ad rating: learning, low, good, or best.

Low-performing assets should be replaced if they have 500 impressions and the advertisement has more than 2,000 impressions.

These rankings can be used as a reference to determine which assets require optimization.

Employing automatic asset recommendations can be useful, but when showcasing features, advantages, calls to action, and other elements employ common sense and standard principles for marketing writing.

Considering that GA4 was just released, make sure you audit your conversion steps. A few items to watch out for are:

  • Transfer objectives from Universal Analytics to GA4 immediately.
  • Verify that the conversion tracking is operational.
  • Verify that the key performance indicator (KPI) for your company is the major conversion.
  • Could you provide more conversion steps so that PPC results include more detailed information?
  • Think about different conversion actions.

For a complete picture of the user’s involvement and behaviors with the website from advertisements, for instance, monitoring purchases, email signups, whitepaper downloads, or chat interactions is recommended.

After a campaign is live, it must be closely watched daily, or every few days to spot warning signs and address them immediately. Instances of this include setup issues or assets that are not authorized. The campaign should reach a steady state when there are no warning signs and the impressions, clicks, etc., appear consistent.

Make no significant modifications until sufficient data has been collected for analysis since the campaign needs to gather data.

Depending on the amount permitted by the budget, this may entail letting three to four weeks pass or thousands of impressions or clicks.

Making data-driven decisions is a key component of continuous improvement to increase campaign performance. This can entail creating new landing pages, modifying bidding tactics, or improving ad copy:

  • Test various campaign components regularly, ranging from landing sites to ad content. In this sense, A/B testing is an effective strategy.
  • Approach situations with agility. To maximize your campaigns, quickly adapt in response to performance data.
  • For more effective campaign administration and PPC optimization, make use of automated technologies and AI-driven insights.

The field of digital marketing is always changing. It’s critical to stay current with trends and comprehend the potential effects of algorithm modifications on your efforts. This proactive strategy guarantees the continued efficacy and competitiveness of your PPC tactics.

Choosing the Right PPC Marketing Agency

Tips to Pick the Perfect PPC Marketing Agency for your Business

Expertise and Experience

Setting up ad accounts, choosing keywords, forming ad groups, budget management, adjusting campaigns, and several other technical tasks—a top-rated PPC marketing agency can handle EVERYTHING. It would boast a portfolio of well-managed PPC campaigns that have delivered tangible results.

Strategic Approach

The PPC marketing agency should collaborate closely with you to set Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals before you launch the first campaign. These make it easier for it to comprehend your goals and create ads that hit these marks.

Data Analysis and Optimization

Top PPC agencies place a high priority on data and analysis, which helps them decide what to do next based on insights. Ideally, the optimization process would be ongoing, with regular, weekly, or monthly adjustments and modifications from the PPC marketing agency.

Ad Creative Excellence

A PPC campaign that is successful will appeal to its target demographic, which calls for innovative ad creation and display. A PPC agency will be able to create attention-grabbing ads that engage since they already understand your target market.

Transparent in Communication

Your PPC agency must be reliable. Moreover, you should be kept in the loop about the status of your campaigns and should be actively participating in day-to-day decision-making. When choosing the best PPC agency, transparency and consistent communication are critical.

Budget Management

An effective budget management for Pay per click advertising is vital. An experienced PPC marketing agency will be able to adjust bids to reflect the true value they will add to your goals. They need to be able to make every dollar count.

Continuous Learning and Adaptability

Staying abreast with the latest trends in PPC advertising is crucial since digital marketing and consumer behavior are always changing. A PPC campaign’s efficacy can be affected by user preference shifts, new features in advertising platforms, and changes to algorithms.

Conversion Tracking & Measurement

Beyond statistics, the insights your PPC marketing agency derives from the data to improve your strategy is what matters. Performance statistics, opportunities, what worked well, areas of improvement, and implications for your strategy should be provided by your agency.

Tools and Platforms We Use

Optimize PPC Ads Performance with These Tools & Platforms

Google Ads

It is used for promoting your business, aiding in selling your products and services, creating awareness, and boosting traffic. We can create and modify your ad campaign, including ad text, settings, and budget, at any time with Google Ads.

Google Analytics

Google Analytics is one of the most impactful tools that we use to monitor website activities, including session lengths, pages per session, and user bounce rate. We also leverage this tool to track and monitor your traffic’s source data.

Microsoft Ads

A powerful tool, ads are posted on partner websites and Bing Search Engine Results Pages. Ads are also posted on websites it owns, including LinkedIn,, and MSN. Connect with your target audience, and increase website traffic and conversions.

Google Keyword Planner

Google keyword planner is the best tool if you want to reach the right audience. It works wonders for finding keywords related to PPC & SEO. Using the appropriate keywords in the campaign, we ensure your ads target correct customers.

Google Looker Studio

We use this tool to create customizable, shareable dashboards and reports from your data. Its extensive integrations provide information at the appropriate time & location. Proactive insights integrated into your workplace enable informed choices.