5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →★★★★★ 4.9/5Certified Google Partner15+ years
Microsoft Ads: less competition, lower CPCs
The Microsoft Search Network reaches high-intent buyers Google can’t — often at noticeably lower cost per click. We build and manage Microsoft (Bing) Ads that quietly outperform.
-32%Avg. lower CPC vs. Google
98%Client retention
$300M+Revenue driven
↑
-32%
Lower CPC
★
Higher
Buyer intent
Ad spend
$9,800
this month
Revenue
$44,100
▲ 29%
ROAS
4.5×
▲ 0.8
CPC
$1.12
▼ 32%
RevenueSpend
Top itemMetricResultΔ
Brand SearchROAS8.0×▲
ShoppingRevenue$18.6k▲27%
AudienceCPC$0.88▼
By the numbers
The impact we deliver
$300M+
Revenue driven for clients
2.5M+
Leads generated
500+
Brands scaled
15+ yrs
Of expertise
How we add value
The channel everyone overlooks
Less advertiser competition on Microsoft means lower CPCs and an audience that skews older, professional and higher-income. We help you capture it.
1
Reach buyers Google missesThe Microsoft Search Network spans Bing, Yahoo and partners with valuable demographics.
2
Pay less per clickLower competition often means lower CPCs and stronger ROI.
3
Import without the hassleWe can import and optimise your existing Google Ads to launch fast.
Why Bing deserves a look
Microsoft Ads is the high-ROI channel most brands ignore
Because fewer advertisers compete on Microsoft, clicks are often cheaper and the audience — older, professional, higher-income — converts well. We build campaigns from scratch or import your Google Ads, then optimise relentlessly.
Get started ↗Why Website Pandas
The high-intent channel your competitors ignore — captured at a lower cost per click.
15+
Years in business
500+
Brands scaled
98%
Client retention
What we do
Microsoft Ads—Fueling Your Growth
Smart Strategies for Higher Conversions.
1
Account Setup & Review
Whether setting up your brand-new account or refining an existing one for top performance, we have experts for every department. Our team designs your campaigns, fine-tunes audience targeting, and optimizes ad placements to achieve your business goals.
Get started →2
Competitor Analysis
We research your competitors in-depth to gain invaluable insights into their tactics on keyword strategies, ad placements, and audience engagement. This analysis reveals both gaps and opportunities, ultimately enabling us to design smarter, more effective Microsoft Ads strategies for your business.
Get started →3
Import Previous Google Ads Campaigns
If you already have successful Google Ads campaigns, our team imports your existing campaigns and refines them to perform better. We look at what is working and what is not, then implement changes like adjusting bids or optimizing targeting so you get excellent results without starting from scratch.
Explore our Google Ads services →4
Audience Targeting & Management
You do not just want your ads to be seen; you need clicks. We ensure precise segmentation so the users who view your ads are the ones most likely to convert. This works great in reducing wasted ad spend and improving engagement rates.
Get started →5
Keyword Analysis & Development
After meticulous keyword research, we identify high-performing search terms that match your business goals and audience intent. We keep refining keywords based on search trends to help you maintain strong ad relevance.
Get started →6
Campaign Creation & Management
Our experts handle everything from selecting ad placements to setting budgets and managing bids. Our performance tracking techniques are the most advanced, so we know what tweaks can make your campaign perform better. The data-driven approach keeps your ads competitive, cost-effective, and delivering high-quality traffic.
Get started →7
Ad Creation & Optimization
We use compelling ad copy, relatable visuals, and catchy headlines to convince users to check out your business. With A/B testing, we identify ad variations that receive maximum clicks and continually refine ad creatives for maximum impact, so your advertising dollars are spent effectively.
Get started →8
Landing Pages Build & Optimization
We optimize your landing pages to ensure they align perfectly with your ad messaging, providing a seamless user experience that encourages conversions. From improving page load speed and mobile responsiveness to crafting persuasive calls to action, we refine every element to maximize effectiveness.
Get started →9
Bid & Budget Management
Through real-time performance tracking and bid adjustments, we ensure you are getting the best results at the lowest possible cost. Our data-driven approach prevents overspending while maximizing ad exposure, helping you make the most of every dollar with ongoing monitoring and refinements.
Get started →10
Quality Score Optimization
A higher Quality Score means better ad placements at lower costs. We work to improve your Quality Score by enhancing ad relevance, refining keyword selection, and optimizing landing pages. By increasing your ad’s quality and relevance, we help you secure premium placements while reducing your cost per click.
Get started →11
Tracking & Analytics
We implement advanced tracking and analytics tools to monitor your campaign performance in real time. From conversion tracking to user behavior insights, we provide actionable data that helps refine your strategy. Our goal is to ensure transparency, accuracy, and continuous improvement in your campaigns.
Explore our GA4 services →12
Campaign Optimization
We do not believe in a set-and-forget approach. Instead, we continuously refine your campaigns through testing, performance analysis, and audience insights. By adjusting bids, refining ad creatives, and improving targeting, we ensure your campaigns perform better over time.
Get started →Tap a cheaper, high-intent channel
Get a free audit and see what Microsoft Ads could add to your pipeline.
The fundamentals
Bing Ads Deserve Your Attention
Explore a Space Brimming with Opportunities.
Import Your Google Ads Campaigns
If you have Google Ads, getting started with Bing Ads is easier. You can skip the campaign creation part and import these in a few clicks to create your Microsoft Ads. The benefit is getting your ads up and running in no time.
Reach Out to Millions of Active Users
Not all your customers use Google for searches. Microsoft’s Search Network offers more exciting possibilities. It is your shortcut to discovering millions of potential customers. Use it to expand your reach beyond the usual Google audience.
Target High-Value Customers at Lower Costs
Microsoft Advertising brings you all the advertising bonuses you have been waiting for. You get a unique audience base and lower competition compared to other ad platforms. This means maximum visibility while keeping costs down.
Get Featured Across Premium Networks
Bing ads appear in a lot of places other than Bing. Microsoft Advertising highlights your brand across Yahoo, AOL, DuckDuckGo, Qwant, Ecosia, and Lilo. This way, your brand is seen across multiple search engines and networks.
Why Website Pandas
What makes us different
-32%
Lower CPC
Typical cost-per-click savings vs. comparable Google campaigns.
98%
Retention
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
15+
Years
A decade and a half of category-tested playbooks across 500+ brands.
100+
Projects a year
Shipped across web, commerce, apps and campaigns.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Everyone crowds into Google and ignores Microsoft — where clicks are cheaper and the buyers are ready. We help you quietly win the channel your competitors overlook.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
How We Deliver Success?
A Proven Process for Maximum Impact.
1
Understanding Your Goals
We take the time to learn about your industry, target audience, and key performance indicators. Whether your focus is increasing website traffic, generating high-quality leads, or boosting online sales, we tailor our strategy to align with your unique goals while staying within your budget.
2
Analyzing Your Current Setup
If you already have a Microsoft Ads account, we conduct a detailed audit to evaluate its performance, identifying inefficiencies, missed opportunities, and areas for improvement. If you are new to Microsoft Ads, we start from scratch, building a strong, data-driven foundation to maximize your ad spend.
3
Building a Tailored Strategy
Based on our analysis, we develop a customized advertising strategy designed specifically for your business. This includes selecting high-performing keywords, refining audience targeting, and choosing the most effective ad formats to engage your ideal customers while minimizing wasted spend.
4
Launching & Managing Campaigns
Launching is just the beginning. We closely monitor ad performance, track engagement metrics, and adjust bids in real time to ensure maximum effectiveness. Our team continuously refines audience targeting, optimizes ad placements, and makes strategic adjustments to improve performance.
5
Ongoing Optimization & Growth
We analyze real-time data, conduct A/B tests on different ad variations, and make adjustments based on audience behavior and market trends. Our goal is to improve key metrics such as click-through rates, conversion rates, and cost per acquisition over time.
6
Transparent Reporting & Insights
We provide detailed, easy-to-understand reports with actionable insights. You will see exactly how your ads are performing, what is working, and what areas need improvement. Our reports include key metrics such as impressions, clicks, conversions, and return on ad spend.
No black boxes
What you get every month
Your retainer made tangible — exactly what lands on your account.
Account build
Conversion-ready setup.
Campaign import
Google Ads brought across cleanly.
Audience targeting
Profile and audience layers.
Ad creative
High-intent ad copy.
Bid management
Efficient, ROI-led bidding.
Tracking & testing
Accurate measurement and tests.
Reporting
Transparent monthly reviews.
You own your account
Full ownership and access.
Monthly strategy call
A senior strategist walks you through results and the plan ahead.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Add Microsoft Ads to your mix
Get a free audit and capture the high-intent buyers your competitors ignore.
Trusted by 500+ growing brands across every industry
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
How we work together
What every engagement includes
No black boxes and no lock-in — just senior people, a clear plan, and full ownership for you.
Every Bing Advertising engagement
- ✓ Dedicated senior strategist on your account
- ✓ A custom strategy built around your goals
- ✓ Live dashboard + transparent monthly reporting
- ✓ Continuous, revenue-focused optimisation
- ✓ No long-term lock-in — we earn your business
- ✓ You own all accounts, data & work
We start with a free audit and a clear plan — you only move forward if the opportunity is real.
★★★★★
4.9/5
Rated by 200+ clients
- ✓ 500+ brands scaled
- ✓ $300M+ revenue driven
- ✓ 15+ years of expertise
- ✓ Free audit before you commit
Free tool
Calculate your ROI
Enter your numbers for a quick projection. Our free audit models the real thing on your account.
$20,000
Projected monthly revenue
$12,000
Est. gross profit
$7,000
Net of ad spend
Industry playbooks
Built for your industry
Fifteen years of category data means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated teams by city
Ready to make your marketing pay for itself?
Claim your free audit and we’ll map the fastest path to profitable growth.
Questions, answered
Bing Advertising FAQs
Why advertise on Microsoft (Bing) Ads? +
Less advertiser competition often means lower CPCs, and the audience skews older, professional and higher-income — a valuable, high-intent market many brands overlook.
Can you import my Google Ads? +
Yes — we can import your existing Google campaigns and optimise them for the Microsoft Search Network to launch quickly.
Where will my ads show? +
Across Bing, Yahoo, MSN, AOL, DuckDuckGo, Microsoft Edge and syndicated partner sites.
How much does it cost? +
Ad spend is separate and set by your goals; management scope depends on your account. We’ll give you a clear recommendation in your free audit.
Will I own my account? +
Yes, always — we build in your account and you keep full ownership.
Is Microsoft Ads worth it alongside Google? +
For most advertisers, yes — it’s incremental, high-intent reach that’s often cheaper per click than Google.
From the studio
View all ↗
Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Free audit firstSee the opportunity before you commit.
No long contractsMonth to month — we earn it.
You own your accountsYour data and history, always.
48-hour responseSenior strategists, fast.
Get in touch
Get your free Bing Advertising audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 500+ brands scaled, $300M+ driven
- ✓ Free audit first — no long-term lock-in