5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →Hospitality specialistsSince 2016
Hospitality marketing that drives direct bookings
Digital marketing for hotels, resorts and hospitality brands — built to drive direct bookings and reduce OTA dependence.
+477%Leads, in a real campaign
18+ moAvg. client relationship
164+Projects delivered
↑
+330%
Traffic
★
+514%
Revenue
Organic sessions
48,200
▲ 32%
Leads
1,240
▲ 40%
Cost per lead
$18
▼ 31%
Direct bookings
880
▲ 44%
LeadsSessions
Top itemMetricResultΔ
“boutique hotel downtown”Position#3▲
Landing pageCVR7.8%▲
Local packRankTop 3▲
By the numbers
The impact we deliver
$103M+
Revenue driven for clients
1.12M+
Tracked conversions
164+
Projects delivered
2016
Since
How we add value
Where The Margin Actually Is
Every OTA reservation arrives with a commission attached – commonly 10% to 25% on Booking.com and 15% to 30% on Expedia for independent properties (Preno OTA commission summary, 2026). A direct reservation arrives with a click cost instead. The distance between those two numbers is the whole argument for owning demand. We build the direct channel around that arithmetic: Google free booking links, hotel metasearch, defense of your property name in paid search, and a booking flow that stops losing people at the room-select step.
1
Booking Source, Not Booking Volume
Every reservation is reported with its true acquisition cost, so a direct stay never counts the same as on OTA one.
2
Parity-Safe Offers
Where US contracts hold the public rate level, the lever is value: member rates, closed user group, packages, perks on OTA cannot show.
3
The Booking Engine Itself
Most lost direct revenue is not a traffic problem; it is a date picker and a payment step that leak.
Why hospitality marketing is different
Your Distribution Partner Is Also Your Paid Search Rival
Booking.com and Expedia send you reservations and bid on your property name the same afternoon. That is the structural fact this vertical works around. In the US the pricing lever is narrower than it is abroad: the EU banned narrow and wide rate parity clauses across the EEA under the Digital Markets Act from November 14, 2024, and North America did not follow, so parity holds in most US OTA contracts. The lever left is value – member rates, closed user groups, packages on OTA cannot display. Add a booking window that runs months ahead of the stay, and a hospitality marketing agency reporting clicks is measuring the wrong end.
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Why Website Pandas
An irresistible online presence — and campaigns that bring direct bookings to your property.
2016
Founded
164+
Projects delivered
18+ mo
Avg. client relationship
What we do
Online Marketing Services for Hospitality
Below is what a hospitality marketing agency runs for a property: search and metasearch, paid social for packages ad events, review and local presence work, email for repeat guests, and conversion work inside the booking engine itself. Start with the channels your mix is weakest in. Every engagement opens with a free audit.
1
Google Ads Management Services
Reach guests actively searching for destinations and stays with managed Google Ads campaigns tailored to your hospitality business and market.
Explore our Google Ads services →
2
PPC Management Services
Drive targeted, high-intent traffic to your hospitality services through expertly managed pay-per-click campaigns.
Get started →
3
Search Engine Optimization Services
Improve your hospitality website’s search rankings so more prospective guests find your services organically.
Explore our SEO services →
4
Facebook Advertising Services
Connect with local guests through targeted Facebook advertising campaigns built around your services and brand.
Explore our Facebook Ads services →
5
Social Media Marketing Services
Build your hospitality brand and engage audiences with strategic social media marketing across the platforms your guests use.
Explore our social media services →
6
Bing Advertising Services
Extend your advertising reach beyond Google with Bing advertising services that help your hospitality business connect with additional audiences.
Explore our Bing Ads services →Want more direct bookings?
Get a free audit with a clear plan to grow direct revenue.
Who we help
Hospitality sectors we serve
Tailored marketing across every kind of stay.
Hotels & resorts
Boutique properties
Vacation rentals
Restaurants & bars
Spas & wellness
Event venues
Travel & tourism
Hospitality groups
Why Website Pandas
What makes us different
+318%
Direct bookings
Direct-booking growth delivered for a hospitality campaign.
18+ mo
Avg. relationship
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
2016
Since
Category-tested playbooks built across 164+ projects.
164+
Projects
Shipped across web, commerce, apps and campaigns.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Hospitality is won on desire and trust. We build the presence and campaigns that put you in front of ready travellers at exactly the right moment.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
How we drive your growth
A clear, repeatable system that turns ambition into measurable outcomes.
1
Discovery
Understand your market, goals and customers.
2
Strategy
A plan built around your revenue.
3
Launch
Campaigns and content, live.
4
Optimise
Continuous, data-driven improvement.
5
Report
Transparent results, tied to revenue.
6
Scale
Double down on what works.
No black boxes
What you get every month
Your marketing made tangible — exactly what we deliver.
Organic growth that compounds.
Profitable Google & Meta campaigns.
Reach and engagement that converts.
Pages built to convert.
Revenue-tied dashboards.
Always improving.
One senior point of contact.
Bring visitors back.
Accounts and data stay yours.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Ready to grow?
Get a free audit and a clear plan for your growth.
Trusted across industries - from marinas and water treatment to gyms, vacation rentals and legal
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
How we work together
What every engagement includes
No black boxes and no lock-in — just senior people, a clear plan, and full ownership for you.
Every Hospitality Marketing engagement
- ✓ Dedicated senior strategist on your account
- ✓ A custom strategy built around your goals
- ✓ Live dashboard + transparent monthly reporting
- ✓ Continuous, revenue-focused optimisation
- ✓ No long-term lock-in — we earn your business
- ✓ You own all accounts, data & work
We start with a free audit and a clear plan — you only move forward if the opportunity is real.
- ✓ 164+ projects delivered
- ✓ $103M+ revenue driven
- ✓ Building since 2016
- ✓ Free audit before you commit
Industry playbooks
Built for your industry
A decade of category data across industries means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated teams by city
Ready to grow your business?
Claim your free audit and we’ll map the fastest path to growth.
Questions, answered
Hospitality Marketing FAQs
Can You Help Reduce OTA Dependance? +
Yes, by making the direct channel cheaper than the commission on it. Booking.com commissions commonly run 10% to 25%, and Expedia 15% to 30% for independent properties (Preno, 2026). Website Pandas works that gap with Google free booking links, hotel metasearch, brand-name search defense, and a booking engine audit that finds where reservations get abandoned.
Are Google Free Booking Links Really Free? +
Yes. Google charges nothing for clicks on hotel free booking links, and bids have no effect on how those links rank (Google Hotel Center documentation, 2026). Website Pandas gets a property eligible through Hotel Center with a connected rate feed, then runs paid Hotel Ads alongside, since free and paid placements rank independently.
Can A US Hotel Undercut Its OTA Rate? +
Usually not on the public rate. The EU banned narrow and wide parity clauses under the Digital Markets Act from November 14, 2024; North America did not follow, so most US OTA contracts still hold parity. Website Pandas works the levers that remain: member rates, closed user groups, packages, and value adds an OTA cannot display.
Is There Google Ads Benchmark Data For Hotels? +
No, hotel or hospitality row exist. The WordStream by LocaliQ 2026 benchmark cover 13,474 US search campaigns from April 2025 to March 2026 and publish Travel at 9.32% CTR, which is a different category. Website Panda states that gap rather than borrowing the Travel figure, and baselines from a property’s own first 90 days.
What Does Hospitality Marketing Cost? +
Google Ads management starts at $500 per month or 20% of ad spend, whichever is higher, management fee only, media separate. Website Pandas publishes no fixed SEO or social price because scope sets it: property count, languages, market size, and how much booking engine work is needed. A written quote comes back within 48 hours.
Does A Hospitality Marketing Agency Handle Restaurants and Spas, Or Only Rooms? +
Yes – hotels and resorts, boutique properties, vacation rentals, restaurants and bars, and spas and wellness are all covered. Website Pandas treats each as a separate revenue line with its own conversion event, because a table reservation, a treatment booking, and a three-night stay carry very different values and lead times.
How Do You Track a Booking Back to the Campaign That Caused It? +
Through the booking engine, not the click. Website Pandas instruments the reservation confirmation with revenue, room nights, rate plan and channel, then reconciles GA4 against the property management system monthly. Attribution windows are set to the real booking window, which for resort stays often runs 60 days or longer.
How Long Before Direct Bookings Shift? +
The booking window sets the schedule, not the reporting month. Paid search and metasearch return reservation data inside the first 30 days; organic and content work is judged over two or three quarters. Website Pandas reports early indicators monthly: impression share on the property name booking engine step completion, and direct share of total reservations.
Who Owns the Ad Accounts and the Data? +
The property does, always. Website Pandas builds inside a hotel’s own Google Ads, GA4, Hotel Center and Meta assets, so campaign history, audiences and conversion data stay behind if an engagement ends. Contracts run month to month with no long lock-in, and a free audit comes before any commitment.
From the studio
View all ↗
Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Get in touch
Get your free Hospitality Marketing audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 164+ projects delivered, $103M+ driven
- ✓ Free audit first — no long-term lock-in