5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →Restaurant specialistsSince 2016
Restaurant marketing that fills every table
Local digital marketing for restaurants and multi-location brands — built to drive orders, reservations and repeat diners.
+477%Leads, in a real campaign
18+ moAvg. client relationship
164+Projects delivered
↑
+330%
Traffic
★
+514%
Revenue
Organic sessions
48,200
▲ 32%
Leads
1,240
▲ 40%
Cost per lead
$18
▼ 31%
Reservations
1,050
▲ 44%
LeadsSessions
Top itemMetricResultΔ
“best brunch near me”Position#3▲
Landing pageCVR9.4%▲
Local packRankTop 3▲
By the numbers
The impact we deliver
$103M+
Revenue driven for clients
1.12M+
Tracked conversions
164+
Projects delivered
2016
Since
How we add value
The cheapest leads in search, and the hardest to prove
Restaurants sit at the opposite end of the cost curve from law firms. WordStream’s 2026 benchmarks put restaurant cost per lead at $30.57 against a $66.99 all-industry average, less than half. The constraint in restaurant advertising is not the price of attention, it is proof. A diner searches on a phone Tuesday, walks in Friday, pays cash, and no pixel ever fires. So measurement gets built around what can actually be observed, and the share that cannot be observed gets named rather than guessed.
1
Booking and ordering platforms wired into reporting OpenTable, Resy, Toast and direct ordering links are tagged so covers and tickets, not clicks, become the reported number every month.
2
Google Business Profile treated as the storefront Hours, menu, photos, attributes, and reviews are maintained weekly, because that profile settles more decisions than the website does.
3
Walk-in share stated, not modeled Profile calls and direction requests are reported as the observable proxy for foot traffic, with the remaining gap labeled as a gap.
Why restaurant marketing is different
A restaurant’s best result is the one nobody can attribute
Every other vertical has a conversion you can see. A law firm signs a retainer, a contractor books a job, a clinic fills a slot. A restaurant’s best outcome is often four people who searched at 6.40, looked at the photos, drove over and paid at the table. That party shows up in the till and nowhere else. Pretending otherwise produce the false precision most restaurant reporting runs on. The honest version is to instrument everything that can be instrumented, reservations, online orders, calls and direction requests, report those exactly, and label the remainder unattributed instead of handing it to whichever channel needs a win.
Get started ↗Why Website Pandas
A mouth-watering online presence — and campaigns that bring diners through your door.
2016
Founded
164+
Projects delivered
18+ mo
Avg. client relationship
What we do
Online Marketing Services for Restaurants
Restaurant advertising works best when the profile, the menu and the booking path are already right, because paid traffic magnifies whatever it lands on. These services run in that order, local presence first and reach second, and they report into covers, tickets and calls rather than impressions and reach.
1
Google Ads Management Services
Reach diners actively searching for dishes and occasions with managed Google Ads campaigns tailored to your restaurant business and market.
Explore our Google Ads services →2
PPC Management Services
Drive targeted, high-intent traffic to your restaurant services through expertly managed pay-per-click campaigns.
Get started →3
Search Engine Optimization Services
Improve your restaurant website’s search rankings so more prospective diners find your services organically.
Explore our SEO services →4
Facebook Advertising Services
Connect with local diners through targeted Facebook advertising campaigns built around your services and brand.
Explore our Facebook Ads services →5
Social Media Marketing Services
Build your restaurant brand and engage audiences with strategic social media marketing across the platforms your diners use.
Explore our social media services →6
Bing Advertising Services
Extend your advertising reach beyond Google with Bing advertising services that help your restaurant business connect with additional audiences.
Explore our Bing Ads services →Want more orders and reservations?
Get a free audit with a clear plan to grow covers and orders.
Who we help
Restaurant types we serve
Tailored marketing across every kind of venue.
Fine dining
Casual & fast-casual
Multi-location brands
Cafés & bakeries
Bars & breweries
Cloud kitchens
Franchises
Catering
Why Website Pandas
What makes us different
+368%
Reservations
Reservation growth delivered for a restaurant campaign.
18+ mo
Avg. relationship
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
2016
Since
Category-tested playbooks built across 164+ projects.
164+
Projects
Shipped across web, commerce, apps and campaigns.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Restaurants are won on craving and convenience. We build the presence and campaigns that put you in front of hungry locals at exactly the right moment.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
How we drive your growth
A clear, repeatable system that turns ambition into measurable outcomes.
1
Discovery
Understand your market, goals and customers.
2
Strategy
A plan built around your revenue.
3
Launch
Campaigns and content, live.
4
Optimise
Continuous, data-driven improvement.
5
Report
Transparent results, tied to revenue.
6
Scale
Double down on what works.
No black boxes
What you get every month
Your marketing made tangible — exactly what we deliver.
SEO
Organic growth that compounds.
Paid ads
Profitable Google & Meta campaigns.
Social
Reach and engagement that converts.
Landing pages
Pages built to convert.
Reporting
Revenue-tied dashboards.
A/B testing
Always improving.
Dedicated manager
One senior point of contact.
Retargeting
Bring visitors back.
You own it
Accounts and data stay yours.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Trusted across industries - from marinas and water treatment to gyms, vacation rentals and legal
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
How we work together
What every engagement includes
No black boxes and no lock-in — just senior people, a clear plan, and full ownership for you.
Every Restaurant Marketing engagement
- ✓ Dedicated senior strategist on your account
- ✓ A custom strategy built around your goals
- ✓ Live dashboard + transparent monthly reporting
- ✓ Continuous, revenue-focused optimisation
- ✓ No long-term lock-in — we earn your business
- ✓ You own all accounts, data & work
We start with a free audit and a clear plan — you only move forward if the opportunity is real.
- ✓ 164+ projects delivered
- ✓ $103M+ revenue driven
- ✓ Building since 2016
- ✓ Free audit before you commit
Industry playbooks
Built for your industry
A decade of category data across industries means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated teams by city
Questions, answered
Restaurant Marketing FAQs
How much does Google Business Profile matter for a restaurant? +
More than the website does for most searches. Hours, menu, photo, attributes and reviews decide whether a diner two blocks away picks this restaurant or the one next door. Website Pandas maintains the Google Business Profile weekly and reports profile calls and direction requests as the closest observable proxy for walk- in traffic.
What does restaurant advertising cost to run? +
Google Ads management starts at $500 per month or a 20% of ad spend, whichever is higher, as a management fee only, with media paid directly to Google. WordStream’s 2026 benchmark puts restaurant cost per lead at $30.57, less than half the $66.99 all industry average. Website Pandas quotes within 48 hours.
What counts as a conversion for a restaurant? +
Reservations, online orders, phone calls and direction requests, the four things that can actually be observed. Website Pandas reports each of them separately and labels walk-in traffic as unattributed rather than assigning it to a channel, because no tracking method reliably connects a Tuesday search to a Friday table.
Can Website Pandas handle multiple locations? +
Yes. Each location gets its own Google Business Profile, review workflow, hours and local landing page, with reporting rolled up and also broken out per site. Website Pandas keep menus and hours synchronized across location, since one wrong holiday hour on one profile reliably produces complaints and one-star reviews.
Is a Google Verified badge available for restaurants? +
No. Google states the Google Verified badge is currently unavailable for dining verticals, including the Food and Beverage, Restaurants and Dessert and Coffee categories. Website Pandas builds trust signals through Google Business Profile reviews, photos and response rate instead, because the badge route is closed to this category for now.
Which restaurant types does Website Pandas work with? +
Fine dining, casual and fast-casual, multi-location groups, cafes and bakeries, and bars and breweries. Each gets a different measurement model. A fine dining room reports covers through OpenTable or Resy, while a fast-casual location reports online tickets and direction requests. Website Pandas sets that model before any budget is spent,
How soon will restaurant marketing show results? +
Profile and review work moves within two to four weeks, and paid social and search produce measurable orders in roughly the same window. Local organic rankings for competitive terms take six to twelve months. Website Pandas runs a free audit first, so a restaurant knows which of the three timelines its goal depends on.
Should a restaurant advertise on social or in search? +
Both, for different jobs. Search captures a diner already deciding where to eat tonight, while paid social on Meta creates that intent earlier in the week. Website Pandas splits budget across the two and reports each against reservations and orders rather than reach, because impressions do not fill a Tuesday.
Who owns the accounts and reviews? +
The restaurant does. Google Business Profile, Google Ads, Meta and the website stay in the restaurant’s own accounts, with Website Pandas added as a manager rather than owner. Reviews, photos and campaign history remain with the business if the engagement ends, and no long contracts holds any of it in place.
From the studio
View all ↗
Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Free audit firstSee the opportunity before you commit.
No long contractsMonth to month — we earn it.
You own your accountsYour data and history, always.
48-hour responseSenior strategists, fast.
Get in touch
Get your free Restaurant Marketing audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 164+ projects delivered, $103M+ driven
- ✓ Free audit first — no long-term lock-in