5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →15+ years, every sectorSince 2016
Digital marketing for every industry
Industry specific marketing means the plan starts from your vertical’s number, not a template. Website Pandas runs SEO, Google Ads, paid social, CRO and analytics across ten industries, with benchmark data, platform restrictions and the conversion event that matters set per vertical before a single campaign is built.
DozensOf sectors served
18+ moAvg. client relationship
164+Projects delivered
↑
+330%
Avg. traffic
★
18+ mo
Avg. relationship
Revenue driven
$103M+
across clients
Tracked conversions
1.12M+
and counting
Projects delivered
164+
every sector
Avg. relationship
18+ mo
clients stay
ResultsGrowth
Top itemMetricResultΔ
Real estateLeads+40%▲
eCommerceRevenue+41%▲
Non-profitDonations+45%▲
By the numbers
The impact we deliver
$103M+
Revenue driven for clients
1.12M+
Tracked conversions
164+
Projects delivered
2016
Since
How we add value
What Changes When the Industry Changes
Industry knowledge is not decoration. It sets the cost per lead you should expect, the words buyers actually search, the compliance rules that govern your Ads, and the length of the decision. A legal query and an arts and entertainment query differ by more than eight dollars a click before anyone writes copy. Website Pandas starts each engagement with the benchmark data for your vertical, the restrictions that apply to it, and the two or three metrics your business is actually run on. That is what industry specific marketing means in practice.
1
Benchmarks Before Budgets Your vertical’s cost per lead and CTR set the plan, sourced and dated, not assumed.
2
Restrictions Mapped First Housing, finance, health and legal all carry Ad platform limits that decide what is even buildable.
3
One Scorecard Every channel reports into the metric your industry actually pays on: appointments, pipeline, contribution margin or bookings.
Why industry matters
The Same Budget Buys Wildly Different Things
Across 13,474 US search campaigns, the average Google Ads cost per lead was $66.69. Split by industry it ranges from $26.84 in arts and entertainment to $131.63 in legal – nearly a fivefold spread (WordStream by LocaliQ, April 2025 to March 2026). Click cost moves the same way, from $1.63 to $9.87. A Plan built on the all-industries average is wrong for almost everyone. Website Pandas plans against your vertical’s row, states the source and date, and says plainly where no row exists rather than borrowing a neighboring industry’s number.
Get started ↗Why Website Pandas
Fifteen years of what converts in your sector — not a generic playbook.
2016
Founded
164+
Projects delivered
18+ mo
Avg. client relationship
Industries we serve
Digital marketing for every industry
Industry specific marketing means the plan starts from your vertical’s number, not a template. Website Pandas runs SEO, Google Ads, paid social, CRO and analytics across ten industries, with benchmark data, platform restrictions and the conversion event that matters set per vertical before a single campaign is built.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent patient acquisition.
Law Firms
High-value case lead generation.
Home Services
Calls & booked jobs for the trades.
Restaurants
Orders, reservations & footfall.
B2B & SaaS
Qualified pipeline & demo requests.
Manufacturing
Qualified RFQs & distributor leads.
Professional Services
Qualified clients for advisory firms.
Hospitality
Direct bookings, less OTA dependence.
Real Estate
Local lead-gen for agents & developers.
Not sure what works in your industry?
Get a free audit with a sector-specific plan — no obligation.
The fundamentals
We Help Businesses Across Industries
Overcome all web design challenges regardless of your domain
Your Site Is the Face of Your Organization
Your site is where clients visit to make an informed choice, choose what items to purchase, work with you, get information on events, and seek whatever data is most vital to them. It is one of the most prominent communication platforms that has changed the way we search for products or services.
First Contact Point for New Clients
Your site is the first contact point for new clients, and all top web design companies agree. While poor site design perpetually pushes prospects away, a professionally designed site gives new clients the certainty to work with you. Your site is a key part of your business.
Complete Scope of Services
As a top industrial web design agency, we offer a complete scope of moderate site configuration and improvement administrations. From taking inputs from customers up to the final execution and testing, everything is done by our qualified web architects and designers.
Intuitive Structural Planning
We give more than only an attractive front-end plan. We assemble everything with natural structural planning that aids the client through the flow of activities you want them to follow. Your site should be insightfully intended to showcase and retain a reliable brand image.
Why Website Pandas
What makes us different
Dozens
Of sectors
Proven marketing across dozens of industries.
18+ mo
Avg. relationship
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
2016
Since
Category-tested playbooks built across 164+ projects.
164+
Projects
Shipped across web, commerce, apps and campaigns.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Every industry has its own buyers, language and rhythm. We don’t apply a generic playbook — we bring fifteen years of what actually converts in your sector.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
How we drive your growth
A clear, repeatable system that turns ambition into measurable outcomes.
1
Discovery
Understand your market, goals and customers.
2
Strategy
A plan built around your revenue.
3
Launch
Campaigns and content, live.
4
Optimise
Continuous, data-driven improvement.
5
Report
Transparent results, tied to revenue.
6
Scale
Double down on what works.
No black boxes
What you get every month
Your marketing made tangible — exactly what we deliver.
SEO
Organic growth that compounds.
Paid ads
Profitable Google & Meta campaigns.
Social
Reach and engagement that converts.
Landing pages
Pages built to convert.
Reporting
Revenue-tied dashboards.
A/B testing
Always improving.
Dedicated manager
One senior point of contact.
Retargeting
Bring visitors back.
You own it
Accounts and data stay yours.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Ready to grow?
Get a free audit and a clear plan for your growth.
Trusted across industries - from marinas and water treatment to gyms, vacation rentals and legal
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
How we work together
What every engagement includes
No black boxes and no lock-in — just senior people, a clear plan, and full ownership for you.
Every Industries engagement
- ✓ Dedicated senior strategist on your account
- ✓ A custom strategy built around your goals
- ✓ Live dashboard + transparent monthly reporting
- ✓ Continuous, revenue-focused optimisation
- ✓ No long-term lock-in — we earn your business
- ✓ You own all accounts, data & work
We start with a free audit and a clear plan — you only move forward if the opportunity is real.
- ✓ 164+ projects delivered
- ✓ $103M+ revenue driven
- ✓Building since 2016
- ✓ Free audit before you commit
Ready to grow your business?
Claim your free audit and we’ll map the fastest path to growth.
Questions, answered
Industries FAQs
What Is Industry Specific Marketing? +
It means building the plan from a vertical’s own benchmark data, buyer language, compliance rules and sales cycle rather than a generic template. Website Pandas applies that method across ten industries, starting each engagement with published cost-per-lead and click-cost figures for the vertical, plus the Ad platform restrictions that govern it.
Why Does My Industry Need a Different Marketing Plan? +
Because the numbers differ by roughly a factor of five. Average Google Ads cost per lead runs from $26.84 in arts and entertainment to $131.63 in legal, against a $66.69 all-industries average (WordStream by LocaliQ, 13,474 US Search campaigns, April 2025 to March 2026). Website Pandas plans against the vertical row, not the average.
Which Industries Does Website Pandas Work With? +
Ten industry verticals are covered, each with a dedicated page, its own benchmark set and its own list of Ad platform restrictions. Website Pandas publishes the sectors served on every industry page rather than claiming blanket coverage, and any vertical without verified benchmark data is marked as such instead of being filled with a neighboring industry’s figure.
What If My Industry Has No Published Benchmark Data? +
Then no benchmark gets published. Several verticals have no verified row in the 2026 WordStream by LocaliQ dataset, and Website Pandas states that gap rather than borrowing a neighboring industry’s cost per lead. Planning then runs off your own historical account data, with the first 60 to 90 days treated as the baseline.
Why Do WordStream and Databox Report Different Numbers? +
They measure different adviser populations. WordStream by LocaliQ covers 13,474 US search campaigns and reports a $5.42 average CPC; Databox covers 4,700-plus companies and reports a $1.53 median CPC (August 2026). Website Pandas cites both and never averages them, because a blended figure would describe no real advertiser.
Do You Specialize in One Industry or Many? +
Many, with the specialization held in the data rather than in headcount per vertical. Website Pandas maintains a sourced benchmark set, a platform restriction list and a primary conversion metric for each of ten industries, so a campaign starts from the right numbers on day one instead of a discovery call guess.
Which Industries Face Ad Platform Restrictions? +
Housing, employment and credit carry the strictest ones. Google blocks housing, employment and credit ads from targeting by age, gender, parental status, marital status and ZIP code across the US and Canada, and Meta’s Special Ad Category applies parallel limits. Website Pandas maps every applicable restriction before any budget is set.
How Do You Measure Success Across Different Industries? +
One metric per industry, chosen before launch. Website Pandas reports on listing appointments in real estate, pipeline by cohort in B2B and SaaS, and contribution margin in ecommerce, with Google Ads, Meta and GA4 numbers shown next to the client’s own CRM or store revenue and any gap between them stated.
What Does It Cost to Get Started? +
Google Ads management at Website Pandas starts at $500 per month or 20% of Ad spend, whichever is higher – management fee only. SEO, social, CRO and analytics are scoped by industry, market count and channel mix, quoted in writing within 48 hours, and billed month to month with no long contract.
From the studio
View all ↗
Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Free audit firstSee the opportunity before you commit.
No long contractsMonth to month — we earn it.
You own your accountsYour data and history, always.
48-hour responseSenior strategists, fast.
Get in touch
Get your free Industries audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 164+ projects delivered, $103M+ driven
- ✓ Free audit first — no long-term lock-in