5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →Healthcare specialistsSince 2016
Healthcare marketing that fills your calendar
Compliant, high-intent digital marketing for practices, clinics and providers — built to book more patients and grow your reputation.
+477%Leads, in a real campaign
18+ moAvg. client relationship
164+Projects delivered
↑
+330%
Traffic
★
+514%
Revenue
Organic sessions
48,200
▲ 32%
Leads
1,240
▲ 40%
Cost per lead
$18
▼ 31%
New patient calls
640
▲ 44%
LeadsSessions
Top itemMetricResultΔ
“dentist near me”Position#3▲
Landing pageCVR7.1%▲
Local packRankTop 3▲
By the numbers
The impact we deliver
$103M+
Revenue driven for clients
1.12M+
Tracked conversions
164+
Projects delivered
2016
Since
How we add value
Appointments booked, patient records protected
Healthcare marketing carries a measurement problem no other vertical has: the data that would prove a campaign worked is often data you are not allowed to send anywhere. Google states plainly that it does not offer Business Associate Agreements for Google Analytics, and that HIPAA-regulated customers must not use it in any way implicating Google’s access to protected health information. So conversions get measured on the public side of the site, patient portals stay untagged, and the reporting still has to justify a $72.97 cost per lead.
1
Tagging boundary set first
Analytics and ad pixels are scoped to public pages only, with patient portals, authenticated pages and appointment confirmations excluded before a single tag ships.
2
Appointment level reporting
Calls and booking requests are matched to campaigns using non- identifying identifiers held outside the ad platforms, so the report shows booked appointments per source without moving patient data into google or Meta.
3
Policy review per specialty
Ad copy for dermatology, mental health and general clinics is checked against Google’s healthcare and medicines policy before Launch.
Why healthcare marketing is different
Two sets of rules sit on top of every healthcare campaign
HIPAA and Google’s ad policies constrain a healthcare campaign from two directions. In June 2024 a federal court vacated the part of the OCR online tracking bulletin that treated an IP address plus a visit to an unauthenticated health page as protected information, and HHS withdrew its appeal that August. What survived is the harder half: authenticated pages, patient portals and health apps remain fully covered, and any vendor meeting the business associate definition still needs a signed agreement. Google’s personalized advertising policy separately bars targeting on sensitive health conditions. Both shape what a campaign can measure before they shape what it can say.
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Why Website Pandas
A trustworthy online presence — and campaigns that bring patients to your door.
2016
Founded
164+
Projects delivered
18+ mo
Avg. client relationship
What we do
Online Marketing Services for Healthcare
A healthcare marketing agency has to earn the appointment and protect the record at the same time. These services run as one stack, from local visibility and paid search through to the site, intake and reporting, with the tagging boundary defined once and applied everywhere so no single channel quietly becomes the leak.
1
Google Ads Management Services
Reach patients actively searching for treatments and providers with managed Google Ads campaigns tailored to your healthcare business and market.
Explore our Google Ads services →
2
PPC Management Services
Drive targeted, high-intent traffic to your healthcare services through expertly managed pay-per-click campaigns.
Get started →
3
Search Engine Optimization Services
Improve your healthcare website’s search rankings so more prospective patients find your services organically.
Explore our SEO services →
4
Facebook Advertising Services
Connect with local patients through targeted Facebook advertising campaigns built around your services and brand.
Explore our Facebook Ads services →
5
Social Media Marketing Services
Build your healthcare brand and engage audiences with strategic social media marketing across the platforms your patients use.
Explore our social media services →
6
Bing Advertising Services
Extend your advertising reach beyond Google with Bing advertising services that help your healthcare business connect with additional audiences.
Explore our Bing Ads services →Want more patients?
Get a free audit with a clear plan to grow booked appointments.
Who we help
Healthcare sectors we serve
Tailored marketing across every corner of care.
Dental practices
Medical clinics
Chiropractors
Physical therapy
Dermatology
Mental health
Urgent care
Specialty practices
Why Website Pandas
What makes us different
+312%
Bookings
Appointment growth delivered for a healthcare client campaign.
18+ mo
Avg. relationship
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
2016
Since
Category-tested playbooks built across 164+ projects.
164+
Projects
Shipped across web, commerce, apps and campaigns.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Healthcare is won on trust and reputation. We build the compliant online presence and campaigns that put you in front of the right patients at exactly the right moment.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
How we drive your growth
A clear, repeatable system that turns ambition into measurable outcomes.
1
Discovery
Understand your market, goals and customers.
2
Strategy
A plan built around your revenue.
3
Launch
Campaigns and content, live.
4
Optimise
Continuous, data-driven improvement.
5
Report
Transparent results, tied to revenue.
6
Scale
Double down on what works.
No black boxes
What you get every month
Your marketing made tangible — exactly what we deliver.
Organic growth that compounds.
Profitable Google & Meta campaigns.
Reach and engagement that converts.
Pages built to convert.
Revenue-tied dashboards.
Always improving.
One senior point of contact.
Bring visitors back.
Accounts and data stay yours.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Ready to grow?
Get a free audit and a clear plan for your growth.
Trusted across industries - from marinas and water treatment to gyms, vacation rentals and legal
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
How we work together
What every engagement includes
No black boxes and no lock-in — just senior people, a clear plan, and full ownership for you.
Every Healthcare Marketing engagement
- ✓ Dedicated senior strategist on your account
- ✓ A custom strategy built around your goals
- ✓ Live dashboard + transparent monthly reporting
- ✓ Continuous, revenue-focused optimisation
- ✓ No long-term lock-in — we earn your business
- ✓ You own all accounts, data & work
We start with a free audit and a clear plan — you only move forward if the opportunity is real.
- ✓ 164+ projects delivered
- ✓ $103M+ revenue driven
- ✓ Building since 2016
- ✓ Free audit before you commit
Industry playbooks
Built for your industry
A decade of category data across industries means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated teams by city
Ready to grow your business?
Claim your free audit and we’ll map the fastest path to growth.
Questions, answered
Healthcare Marketing FAQs
Is Website Panda’s marketing HIPAA–aware? +
Yes, in a specific and limited sense. Website Pandas is not a HIPAA business associate and does not handle protected health information at any point. Analytics and ad tags are scoped to unauthenticated pages only, patient portals and confirmation pages stay untagged, and any vendor that would touch patient data is flagged for a business associate agreement.
Can Google Analytics be used on a medical website? +
On public pages generally yes, on patient portals and authenticated pages no. Google states it does not offer Business Associate Agreements in connection with Google Analytics, and that HIPAA- regulated customers must not use it in any way implicating Google’s access to protect health information. Website Pandas configures GA4 to exactly that boundary.
What happened to the HIPAA rules on tracking pixels? +
A federal court vacated part of the OCR online tracking bulletin in June 2024, and the HHS withdrew its appeal that August. The vacated portion covered unauthenticated public pages only. Website Pandas still treats authenticated pages, patient portals and health apps as fully in scope, because that half of the guidance was never disturbed.
Which healthcare sectors does Website Pandas work with? +
Dental practices, medical clinics, chiropractors, physical therapy, dermatology and mental health. Each runs a separate budget and cost-per-appointment target. WordStream published a $72.97 average cost per lead for dentists in 2026 but no equivalent row for chiropractic or mental health, so Website Pandas measures those against the practice’s own baseline.
How does Website Pandas measure success for a practice? +
By booked appointments and cost per booked appointment, not form fills. Calls, booking requests and chats are matched to campaigns using non-identifying identifiers held outside the ad platforms, then reported monthly against the practice’s own baseline. No patient identifier is passed to Google Ads, Meta or GA4 by Website Pandas at any stage.
Can a practice advertise for a specific condition? +
Sometimes, within limits. Google’s personalized advertising policy bars targeting users by sensitive health conditions, so condition specific advertising has to work through search intent and page content rather than audience lists. Website Pandas reviews every ad against Google’s healthcare and medicines policy before launch and flags copy that would trigger a certification requirement.
How soon will a healthcare campaign produce appointments? +
Paid search typically fills open slots within two to four weeks, while local and organic visibility for competitive terms takes six to twelve months. Website Pandas reports the two separately from month one and runs a free audit before the engagement starts, so a practice knows which timeline applies before committing budget.
What does healthcare marketing cost? +
Google Ads management starts at $500 per month or 20% of ad spend, whichever is higher, as a management fee only, with media paid directly to Google. SEO and content are scoped by location count and specialty rather than a fixed rate. Website Pandas returns a written quote within 48 hours.
Who owns the accounts and the data? +
The practice does, in every case. Google Ads, GA4, Google Business Profile and the website stay in the practice’s own accounts, with Website Pandas added as a user rather than as owner. If the engagement ends, the history, conversion data and creative stay where they are, on month-to-month terms throughout.
From the studio
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Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Get in touch
Get your free Healthcare Marketing audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 164+ projects delivered, $103M+ driven
- ✓ Free audit first — no long-term lock-in