5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →Manufacturing specialistsSince 2016
Manufacturing marketing that drives real inquiries
Industrial digital marketing for manufacturers and B2B suppliers — built to drive qualified RFQs, distributor leads and revenue.
+477%Leads, in a real campaign
18+ moAvg. client relationship
164+Projects delivered
↑
+330%
Traffic
★
+514%
Revenue
Organic sessions
48,200
▲ 32%
Leads
1,240
▲ 40%
Cost per lead
$18
▼ 31%
RFQs
240
▲ 44%
LeadsSessions
Top itemMetricResultΔ
“custom metal fabrication”Position#3▲
Landing pageCVR5.1%▲
Local packRankTop 3▲
By the numbers
The impact we deliver
$103M+
Revenue driven for clients
1.12M+
Tracked conversions
164+
Projects delivered
2016
Since
How we add value
Fewer Inquiries, Better Ones
Lead volume is the wrong target here. One request for quote from a sourcing engineer at a plant that fits your process is worth more than forty contact form fills, and the campaigns that produce the first look nothing like the campaigns that produce the second. We build around what an engineer actually completes: a CAS file download, a spec sheet request, a capability inquiry, a quote request with a drawing attached. Then we report which campaigns produced quoted revenue.
1
RFQ Quality Over Forms Fills
Every inquiry is scored against your real fit criteria: material, tolerance, volume, run size and location.
2
Spec-Stage Assets
CAD models, tolerance tables, capability sheets and material lists, because that is what puts a supplier on a shortlist.
3
Long-Cycle Measurement
Attribution windows are set to the sales cycle your plant actually reports, not the 30-day default.
Why manufacturing marketing is different
The Buyers Is an Engineer, And the Finish Line Is An RFQ
Nobody adds a press brake to a cart. The person searching is usually an engineer or a sourcing manager working from a print, and the outcome that counts is an RFQ arriving with tolerances attached. That changes the job. Your site has to answer spec questions-materials, tolerances, certifications, capacity, lead times – before it asks for anything. Cycles run months, and the calendar has hard edges: IMTS runs September 14 to 19, 2026 in Chicago, FABTECH October 21 to 23, 2026 in Las Vegas. Campaigns get built around those dates and around quote quality, not a monthly lead count.
Get started ↗
Why Website Pandas
A credible industrial presence — and campaigns that bring qualified RFQs to your team.
2016
Founded
164+
Projects delivered
18+ mo
Avg. client relationship
What we do
Online Marketing Services for Manufacturers
Below is what a manufacturing marketing agency runs for an industrial company: search and Microsoft Advertising, part-number and capability SEO, CAD and spec-sheet assets, industrial directory management, email to distributors, and trade show campaigns. Every one is measured against RFQs, not traffic. Every engagement opens with a free audit.
1
Google Ads Management Services
Reach buyers actively searching for capabilities and parts with managed Google Ads campaigns tailored to your manufacturing business and market.
Explore our Google Ads services →
2
PPC Management Services
Drive targeted, high-intent traffic to your manufacturing services through expertly managed pay-per-click campaigns.
Get started →
3
Search Engine Optimization Services
Improve your manufacturing website’s search rankings so more prospective buyers find your services organically.
Explore our SEO services →
4
Facebook Advertising Services
Connect with local buyers through targeted Facebook advertising campaigns built around your services and brand.
Explore our Facebook Ads services →
5
Social Media Marketing Services
Build your manufacturing brand and engage audiences with strategic social media marketing across the platforms your buyers use.
Explore our social media services →
6
Bing Advertising Services
Extend your advertising reach beyond Google with Bing advertising services that help your manufacturing business connect with additional audiences.
Explore our Bing Ads services →Want more qualified RFQs?
Get a free audit with a clear plan to grow inquiries and revenue.
Who we help
Manufacturing sectors we serve
Tailored marketing across every kind of maker.
Metal fabrication
Industrial equipment
Contract manufacturing
Plastics & molding
Aerospace & defense
Automotive suppliers
Electronics
Building products
Why Website Pandas
What makes us different
+232%
RFQs
Qualified-RFQ growth delivered for a manufacturing campaign.
18+ mo
Avg. relationship
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
2016
Since
Category-tested playbooks built across 164+ projects.
164+
Projects
Shipped across web, commerce, apps and campaigns.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Manufacturing is won on capability and trust. We build the presence and campaigns that put you in front of engineers and buyers at exactly the right moment.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
How we drive your growth
A clear, repeatable system that turns ambition into measurable outcomes.
1
Discovery
Understand your market, goals and customers.
2
Strategy
A plan built around your revenue.
3
Launch
Campaigns and content, live.
4
Optimise
Continuous, data-driven improvement.
5
Report
Transparent results, tied to revenue.
6
Scale
Double down on what works.
No black boxes
What you get every month
Your marketing made tangible — exactly what we deliver.
Organic growth that compounds.
Profitable Google & Meta campaigns.
Reach and engagement that converts.
Pages built to convert.
Revenue-tied dashboards.
Always improving.
One senior point of contact.
Bring visitors back.
Accounts and data stay yours.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Ready to grow?
Get a free audit and a clear plan for your growth.
Trusted across industries - from marinas and water treatment to gyms, vacation rentals and legal
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
How we work together
What every engagement includes
No black boxes and no lock-in — just senior people, a clear plan, and full ownership for you.
Every Manufacturing Marketing engagement
- ✓ Dedicated senior strategist on your account
- ✓ A custom strategy built around your goals
- ✓ Live dashboard + transparent monthly reporting
- ✓ Continuous, revenue-focused optimisation
- ✓ No long-term lock-in — we earn your business
- ✓ You own all accounts, data & work
We start with a free audit and a clear plan — you only move forward if the opportunity is real.
- ✓ 164+ projects delivered
- ✓ $103M+ revenue driven
- ✓ Building since 2016
- ✓ Free audit before you commit
Industry playbooks
Built for your industry
A decade of category data across industries means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated teams by city
Ready to grow your business?
Claim your free audit and we’ll map the fastest path to growth.
Questions, answered
Manufacturing Marketing FAQs
Can You Help Reach Distributors and OEMs? +
Yes, and they need separate campaigns. Distributors search line cards, stock and lead times; OEM engineers search part numbers, materials and tolerances. Website Pandas splits those into distinct keyword sets, landing pages and conversion events – a distributor application on one side, a CAD download or a RFQ with drawing attached on the other.
What Counts as a Conversion for A Manufacturer? +
Usually not a purchase. Website Pandas tracks the events that come before a quote: CAD file downloads, spec sheet and drawing requests, capability inquiries, sample requests, and RFQ submissions with tolerances attached. Each gets its own value in GA4, so a CAD download is never scored the same as a newsletter signup.
Is There Google Ads Benchmark Data for Manufacturing? +
No such benchmark exists. WordStream by LocaliQ’s 2026 set spans 13, 474 US search campaigns from April 2025 to March 2026 and publishes no manufacturing or industrial row at all; the all-industry averages are $5.42 CPC and $66.69 per lead. Website Pandas says that plainly rather than borrowing a neighboring category’s number.
Do Industrial Directories Like Thomasnet Still Matter? +
They still produce RFQs, and they should not be the only channel. Website Pandas treats Thomasnet, GlobalSpec and distributor portals as one source among several, tracked separately from Google and Microsoft Advertising, so a plant sees cost per RFQs by channel instead of one blended number that hides which listings earn their renewal.
How Do Trade Shows Fit the Marketing Calendar? +
They set the peaks. IMTS runs September 14 to 19, 2026 in Chicago and FABTECH October 21 to 23, 2026 in Las Vegas, so demand and outreach concentrate around those weeks. Website Pandas build pre-show, at-show and follow-up campaigns tied to booth numbers and the specific parts being demonstrated.
How Long Is a Realistic Sales Cycle to Plan Against? +
Longer than any default attribution window. Industrial buying moves from spec to sourcing to purchase order across months and several people. Website Pandas extends GA4 lookback and lead scoring to match the cycle a plant actually reports, and separates the first touch from the RFQ-stage touch so early technical content is not written off as unproductive.
What Does a Manufacturing Marketing Agency Charge? +
Google Ads management starts at $500 per month or 20% of Ad spend, whichever is higher, management fee only. A manufacturing marketing agency cannot honestly quote SEO from a page count, so Website Pandas scopes it from part-number catalog size, plant count, CAD library work and capability pages. A written quote arrives within 48 hours.
Can You Help with Part-Number and Product SEO At Scale? +
Yes. Website Pandas builds template-driven pages for part families, materials and processes, each with specification tables, tolerances and downloadable CAD where the files exist. Structure data goes on every page so Google and AI answer engines can read the specs. Thin near-duplicate pages get consolidated rather than published by the thousand.
Who Owns the Accounts and the Data? +
The manufacturer does. Website Pandas works inside a client’s own Google Ads, Microsoft Advertising, GA4 and Search Console properties, so conversion history, RFQ tracking and audiences remain after an engagement ends. Contracts run month to month with no long lock-in, and a free audit comes before any commitment is made.
From the studio
View all ↗
Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Get in touch
Get your free Manufacturing Marketing audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 164+ projects delivered, $103M+ driven
- ✓ Free audit first — no long-term lock-in