5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →★★★★★ 4.9/5Certified Google Partner15+ years
Certified Google Ads specialists who maximise every dollar
Hiring a Google Ads specialist comes down to three options: an employee on payroll, a freelancer by the hour, or an agency on a monthly fee. Website Pandas costs $500 a month or 20 % of ad spend, whichever is higher. Here is the honest comparison before you choose.
100%Transparency — no hidden fees
98%Client retention
$300M+Revenue driven
↑
Certified
Google Ads experts
★
45+
Specialists on team
Ad spend
$18,400
managed
Conversions
842
▲ 40%
ROAS
5.1×
▲ 0.9
CPA
$31
▼ 35%
ConversionsSpend
Top itemMetricResultΔ
SearchROAS6.4×▲
Performance MaxConv.318▲52%
RemarketingCPA$19▼
By the numbers
The impact we deliver
$300M+
Revenue driven for clients
2.5M+
Leads generated
500+
Brands scaled
15+ yrs
Of expertise
How we add value
Employee, Freelancer, Agency – The Actual Numbers
An in-house hire is the expensive option and rarely the best one. BLS puts median pay for market research analyst and marketing specialists at $76,950 a year as of May 2024, before payroll tax, benefits, software and the months of ramp. A freelancer bills hours, which means the account gets attention when the invoice allows. Website Pandas charges $500 a month or 20 % of ad spend, and the account belongs to you either way.
1
Cheaper Than a Hire$6,000 a year at the entry rate is under 8% of the BLS median salary, with no recruitment cycle attached.
2
Steadier Than a FreelancerA named senior answers inside 48 hours, and coverage does not stop when one person takes vacation.
3
Yours To KeepCampaigns, conversion tracking and every month of history live in your Google Ads account, not the agency’s
Is Google Ads right for you?
Job Titles Are Not Qualifications
There is no licensing body for paid search. Anyone can print the title, and the BLS does not track it as an occupation- the closest code is market research analyst and marketing specialists, which lumps in a dozen other jobs. So salary ranges you read on job boards are self-reported and unaudited, and hourly rates on freelance marketplaces are whatever the seller typed. What can be checked: individuals Google Ads certifications, named clients in your category, the accounts a person actually touched, and whether the work stays with you when they go. Ask for those four before you ask for a rate.
Get started ↗Why Website Pandas
A certified specialist on your account — obsessed with the return on every dollar.
15+
Years in business
500+
Brands scaled
98%
Client retention
What we do
Google Ads We Cater
What a Google Ads specialist actually does, in the order it matters: fix tracking, cut waste, then scale. The services below are the work itself – search, shopping, Performance Max, feeds, landing page testing and reporting – with a senior on the account, not a junior running a checklist.
1
Search Advertising
Want to reach users actively looking for your products or services? Try Search ads. Appearing at the top of Google’s search results, they ensure maximum visibility. By aligning precise keywords with user intent, search ads drive relevant clicks, inquiries, and conversions.
Get started →2
Display Ads
Need visually appealing ads to appear on Google’s vast network of partner websites? That is display ads for you. These ads are unmatched when it comes to attracting attention and communicating your brand message. If creating brand awareness is your priority, display ads are the best option.
Get started →3
Shopping Ads
Promote your products with detailed shopping ads that include images, prices, and key product information. Since shopping ads appear directly in search results, users can explore and purchase with ease. Perfect for e-commerce businesses, they attract high-intent traffic and enhance sales.
Get started →4
Video Ads
Go beyond images and descriptions and show your products in action with engaging video ads on platforms like YouTube. The visuals and storytelling help you build brand recognition and emotional connections. Showcase how your products work to make your brand memorable.
Get started →5
App Promotion Campaigns
Just as the name suggests, promotion campaigns help grow your app’s user base. You can advertise across search, display, and video networks to reach users. These campaigns encourage app installs, improve in-app engagement, and ensure that your app reaches the right audience.
Get started →6
Smart Campaigns
Simplify your advertising efforts with Google’s Smart Campaigns. Using AI and automation, these campaigns optimize your ads to deliver the best results with minimal manual input. They are perfect for businesses looking for efficient and effective ad management.
Get started →7
Performance Max
You know how empowering AI can be. Performance Max campaigns can take your advertising to new levels. These AI-powered campaigns appear across all Google networks including search, display, YouTube, and more to meet your specific goals. They ensure comprehensive coverage and maximum return on your ad spend.
Get started →8
Remarketing Ads
Frustrated with users who check out your products but do not convert? Reconnect with users who have interacted with your site but did not convert through remarketing ads. These ads target past visitors, reminding them of your products or services.
Get started →9
Call-Only Ads
These ads display your business number prominently, making it easy for users to get in touch and boosting phone inquiries. These ads focus exclusively on connecting you with customers via calls. Perfect for service-based businesses, they drive high-quality leads.
Get started →10
Demand Generation
Want to create hype about your products or services? Customized campaigns can introduce your brand to new audiences. These ads create awareness and spark curiosity among potential customers, laying the foundation for future engagement and sales.
Get started →11
Local Ads
Target local customers effectively with Google’s local ad campaigns. These ads are designed to help businesses build a stronger presence within your community. It improves visibility and engagement to attract foot traffic to your store and encourages nearby users to connect online.
Get started →Talk to a certified specialist
Schedule a free consultation to discuss your goals with an expert — no pressure.
The fundamentals
Why Invest in Google Ads?
Achieve Targeted Results in Business Growth with a Google Ads Specialist
Improves Brand Awareness
Nothing boosts your online visibility like well-crafted Google ads. This makes it easier for your target audience to discover your business. Clearly defined strategies ensure that your brand remains unchallenged, helping you build brand awareness and trust among potential customers.
Quicker Results than SEO
SEO is a long-term strategy. But if it is the speed that you are looking for, try Google Ads. With the right campaigns, your ads can start generating clicks, inquiries, and conversions almost instantly after launch.
Get Complete Campaign Control
You are the decision-maker of your Google ads campaigns. Be it choosing your marketing budget, business goals, keywords, audience demographics, or bidding strategies, you can customize anything.
Fast and Effective
Keen on quick, measurable results? Google Ads is your solution. Every process from launching a campaign to optimizing its performance is streamlined for efficiency. The platform quickly achieves results while providing real-time performance insights.
Easily Reach Your Marketing Goals
No matter what your business objective is, you can create flexible solutions with Google Ads. Thanks to its precise targeting and advanced customization options, the platform is a versatile tool for marketers seeking awareness, leads, or sales.
Advertise Anywhere
With Google Ads, you can target local customers, a global audience, or even both. These ads offer options to target specific locations, cities, or countries with incredible precision, so your message resonates with the right people wherever they are located.
More Leads
Google Ads is the proven way to ensure more leads. It effectively targets users actively searching for products or services like yours, connecting you with high-intent customers. This targeted approach improves the chances of conversions.
Simplified Ways of Retargeting
No idea how to re-engage users who visited your site but did not convert? Show them tailored ads that remind them of your offerings. Create profiles of users who showed interest but did not convert, then use it to reignite their interest and persuade them to take action.
Why Website Pandas
What makes us different
5.1×
Avg. ROAS
Return on ad spend across specialist-managed accounts.
98%
Retention
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
15+
Years
A decade and a half of category-tested playbooks across 500+ brands.
$500
Honest pricing
One transparent fee. No tiers to decode, no surprise line items.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Great paid search comes down to the person running the account. We put certified specialists on yours — people who lose sleep over your return on ad spend, not your impression count.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
How our specialists work
A clear, repeatable system that turns ambition into measurable outcomes.
1
Understand objectives
Lead gen, awareness or conversions — we anchor on your goal.
2
Targeted strategy
Analyse business, audience and competitors to build the plan.
3
Build & launch
Set up campaigns, creative and tracking the right way.
4
Performance tracking
Optimise in real time using live data.
5
Cost-effective scaling
Smart bidding and expansion to maximise ROI.
6
Transparent reporting
Detailed reports, no hidden fees, full clarity.
No black boxes
What you get every month
Your retainer made tangible — exactly what lands on your account.
Certified expertise
Google-certified specialists on your account.
Targeted advertising
Strategy built around your audience and objectives.
Performance optimisation
Real-time data-driven tuning.
Cost-effective spend
Smart bidding for maximum ROI.
100% transparency
Detailed reports, no hidden fees.
Dedicated support
A responsive expert who knows your account.
Retargeting
Re-engagement of warm prospects.
You own your account
Full ownership and access, always.
Monthly strategy call
A senior strategist walks you through results and the plan ahead.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Put a certified specialist on your account
Book a free consultation and see what expert management can do.
Trusted by 500+ growing brands across every industry
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
Transparent pricing
One simple, honest price
No tiers to decode, no hidden fees. A management fee only — and you always own your accounts.
Service management
$500/month
or 20% of ad spend — whichever is higher
- ✓ Full strategy, build & creative
- ✓ Tracking & ROI setup
- ✓ Revenue-first ongoing optimisation
- ✓ Live dashboard + monthly reporting
- ✓ Dedicated account manager
Ad spend is paid directly to the platforms and you always own your accounts. No long lock-in.
★★★★★
4.9/5
Rated by 200+ clients
- ✓ 500+ brands scaled
- ✓ $300M+ revenue driven
- ✓ 15+ years of expertise
- ✓ Free audit before you commit
Free tool
Calculate your ROI
Enter your numbers for a quick projection. Our free audit models the real thing on your account.
$20,000
Projected monthly revenue
$12,000
Est. gross profit
$7,000
Net of ad spend
Industry playbooks
Built for your industry
Fifteen years of category data means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated teams by city
Ready to make your marketing pay for itself?
Claim your free audit and we’ll map the fastest path to profitable growth.
Questions, answered
Google Ads Specialist FAQs
What Is a Google Ads Specialist? +
Someone who plans, builds and manages paid search campaigns full time – keyword research, account structure, bidding, Ad copy, conversion tracking and reporting. The title is unregulated, so certification and named client work matter more than the words. Website Pandas puts a senior on every account, backed by a 48-hour response commitment.
How Do I Find the Right Google Ads Agency? +
Run five checks. Ask who owns the account. Ask for the monthly fee in writing. Ask which named clients in your category they have run. Ask what the contract term is. Ask to see the first 90 days written down. Website Pandas answers all five before an invoice exists.
How Much Does It Cost to Hire a Google Ads Expert? +
Website Pandas charges $500 a month or 20 % of ad spend, whichever is higher, for management only. An employee is the other end: BLS put median pay for marketing specialists at $76,950 a year in May 2024, plus payroll costs. Freelance hourly rated sit between, and vary by seller.
Do I Need My Own Google Ads Account? +
Yes, and Website Pandas insists on it. The account is created under your billing and your ownership, with access granted rather than transferred. Campaigns, conversion actions, audience lists and every month of spend history stays with if the engagement ends – no rented account, no data withheld, no migration project.
Final-<br>Which Campaign Types Will Work for My Business? +
That depends on whether people already search for what you sell. Search suits existing demand, Shopping suits retail catalogs, Performance Max suits accounts with clean feeds and strong tracking, and Demand Gen and YouTube suit categories with little search volume. Website Pandas recommends a mix in the free audit.
Is an Agency Better Than an In-House Hire? +
It depends on media spend and hiring appetite. An agency fee of $500 a month is under 8% of the $76,950 BLS median wage for a marketing specialist, with no recruitment cycle and no single point of failure. Large advertisers often run both – an in-house owner plus Website Pandas as the outside check.
What Should a Specialist Do in the First 90 Days? +
Fix measurement first, then cut waste, then scale. Website Pandas spends weeks one and two on conversion tracking and search term cleanup, weeks three to six on structure, bidding and Ad copy, and the rest on budget shifts toward what converts. Weekly reporting runs from the first week.
Do I Have to Sign a Contract? +
No. Website Pandas works month to month with no minimum term, and the free audit comes before any agreement. Everything produced during the engagement – campaign structure, conversion tracking, negative keyword lists, audience lists and reports – stays inside the Google Ads account you own, so leaving costs nothing but notice.
How Do I Get Started? +
Ask for the free audit. Website Pandas reviews 12 months of search terms, conversion actions and bid strategies, then returns a written list of fixes ranked by money recovered, inside 48 hours. Call +1 (973) 577-7213 or send the form. No agreement is required to receive it.
From the studio
View all ↗
Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Free audit firstSee the opportunity before you commit.
No long contractsMonth to month — we earn it.
You own your accountsYour data and history, always.
48-hour responseSenior strategists, fast.
Get in touch
Get your free Google Ads Specialist audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 500+ brands scaled, $300M+ driven
- ✓ Pricing from $500/month — no lock-in