5×
Revenue growth
Beach business boom
An SEO + paid campaign that quintupled revenue in six months.
Read case study →★★★★★ 4.9/5Certified Google PartnerSince 2016
PPC agency in New York that drives revenue
Choosing a PPC agency in New York means deciding how far past the five boroughs to spend. Website Pandas runs Google, Meta and Bing campaigns with borough-level targeting and separate bids for the commuter counties- Westchester, Nassau, Suffolk, northern New Jersey and Fairfield- instead of one radius.
4.2×Avg. return on ad spend
18+ moAvg.client relationship
$103M+Revenue driven
↑
-41%
Cost per acquisition
★
4.2×
Return on ad spend
Ad spend
$24,800
this month
Revenue
$104,160
▲ 38%
ROAS
4.2×
▲ 0.6
CPA
$38
▼ 41%
RevenueSpend
Top itemMetricResultΔ
Brand SearchROAS7.1×▲
Local ServicesLeads612▲
RetargetingCPA$19▼
By the numbers
The impact we deliver
$103M+
Revenue driven for clients
1.12M+
Tracked Conversions
164+
Projects Delivered
2016
Since
How we add value
Revenue Reported by County, Not One New York Average
A Single New York Figure averages Manhattan against Staten Island and northern New Jersey against Suffolk County. Those are different auctions with different competitors, different intent and different close rate. Website Pandas reports revenue by borough and by Commuter County, so a strong month in Brooklyn cannot hide a losing one in Fairfield, and budget moves toward the areas that actually return rather than the ones that generated the most clicks.
1
Revenue, Not DealsConversions are matched back to closed revenue in your CRM, so each borough is judged on what it earned
2
Borough-Level CampaignsManhattan, Brooklyn, Queens, the Bronx and Staten Island run as separate targeting groups with their own budgets.
3
Commuter Counties Priced ApartWestchester Rockland, Nassau, Suffolk, Bergen, Hudson, and Fairfield carry their own bid modifiers rather than inheriting a Manhattan bid.
4
Home Address Versus Work AddressLocation setting and Ad schedules account for people who search from Connecticut or New Jersey but buy in Manhattan.
Why New York businesses choose us
The structural problem in most New York accounts: DMA targeting
Set a campaign to the New York market and Google will serve it across 29 counties in four states- New York, New Jersey, Connecticut and Pennsylvania. That is the Nielsen DMA boundary, not a trading area. A Bronx dentist and a Hunterdon County one are in the same target, bidding the same price, against a completely different competitive set. Website Pandas targets boroughs and counties directly, then lets performance decide how far the map extends.
Get started ↗Why Website Pandas
New York ad spend managed to revenue, not clicks — proven on a live dashboard.
2016
Founded
164+
Projects Delivered
18+ mo
Avg.client relationship
What we do
Our Customized New York PPC Services
We know cookie-cutter strategies don’t work. Our PPC agency has specialized services to help New York businesses maximize ROI.
1
Google Ads
Search campaigns targeted by borough and county, never by DMA. Website Pandas runs Manhattan, Brooklyn, Queens, the Bronx and Staten Island as separate targeting groups, with Westchester, Nassau, Suffolk, Bergen, Hudson and Fairfield priced on their own bid modifiers. New York is the largest media market in the US, which means more advertisers bidding on the same terms, so negative keyword lists and search term reviews run weekly rather than quarterly. Ad schedules follow Eastern Time and your intake hours.
Explore our Google Ads services →2
Meta Ads
Meta targets home addresses, and in New York home and work are often in different states. Website Pandas builds separate audiences for the five boroughs, the Long Island counties, the Hudson County- Bergen County side and Westchester- Fairfield, then writes creatives that matches how each group actually travels to buy. A Staten Island offer and an Upper East Side offer are not the same offer. Spend shifts between those audiences weekly on cost per qualified lead.
Get started →3
LinkedIn Ads
Manhattan concentrates finance, media, law and advertising; the commuter counties hold the corporate offices and back-office campuses. Website Pandas targets by employer, job function and seniority rather than a single “New York” company filter, which otherwise sweeps in every Bergen and Fairfield County office at Manhattan prices. Budgets stay tight because LinkedIn clicks are expensive before any geography is added. Offers lead with a document, not a demo, and leads are scored against closed revenue.
Get started →4
Local Services Ads
Emerge foremost in local search results with Local Services Ads, connecting your business with customers who are actively searching for the services you offer. If you are looking to drive foot traffic or increase local conversions, choosing local service ads from our New York PPC agency is the way to go.
Get started →5
Google Maps Ads
These ads place your business on the map, enabling nearby customers to easily discover your business and visit your location. For businesses with a physical outlet, Google Maps ads can be the most effective tool to improve in-store visits and local engagement. We help your business get discovered by local customers.
Get started →6
Bing Ads
Bing ads can supplement your Google ads strategy by expanding your advertising reach. Most businesses make the mistake of focusing solely on Google. However, our PPC agency in New York understands the potential of Bing’s demographics in increasing your market share with custom-made Bing ads campaigns.
Explore our Bing Ads services →7
Social Media Marketing
Data-driven insights and engaging creatives in our social media marketing services enable your brand to engage with audiences across multiple platforms including Facebook, LinkedIn, and Instagram. Our custom strategies align with your business goals so your audience immediately connects the product or service with your brand.
Explore our social media services →8
Landing Page Design
The true success of a PPC campaign begins after the click, when leads arrive on your landing page. Are your landing pages prepped for conversion with intuitive navigation and compelling calls to action? If not, our New York PPC agency is equipped to optimize your landing pages, making sure every ad dollar brings in more business.
Get started →9
Conversion Tracking Setup
Switch from guesswork to tracking conversions. With our advanced tracking tools, you will know exactly which campaigns, keywords, and ads are bringing results. We help you measure user actions and gain full visibility of your PPC performance to make informed decisions on ROI and keep improving.
Get started →10
Conversion Rate Optimization (CRO)
CRO is vital to maximizing the effectiveness of your PPC campaigns. Our PPC management services in New York analyze every aspect of your ads and landing pages to identify what is working and what isn’t. We tweak campaigns based on performance analysis, heat maps, and A/B testing to get the highest possible conversion rates.
Explore our CRO services →11
Ads A/B Split Testing
We have a comprehensive A/B split testing process to eliminate guesswork from your PPC campaigns. We test multiple variations of ads, analyze performance, and constantly refine campaigns to improve engagement and increase conversions. Our data-driven approach also helps reduce cost per click without compromising results.
Get started →12
PPC Audit
Call us for a free, detailed PPC audit and we will help maximize the return on your PPC campaigns. Our meticulous audits uncover hidden opportunities, unnecessary expenses, underperforming keywords, and more actionable insights. Let us guide you in refining your PPC strategies with an extensive audit customized for your business.
Get started →Find the spend you’re wasting in New York
A free audit shows exactly where your budget leaks — and what it could earn.
The fundamentals
How Our PPC Services Benefit Your Business?
Our comprehensive array of PPC services has been designed to deliver measurable results and increase your leads while keeping costs low.
Targeted Campaigns
We specialize in creating targeted campaigns that highlight your brand to the right audience that is more likely to convert into customers.
Real-Time Analysis
We analyze strategies and data in real time to identify what is working for you and what clearly isn’t.
Optimized Ad Budget
By reducing wasted spend and focusing on aspects that bring in results, we help increase your visibility while optimizing every dollar of your ad budget.
Continuous Improvement
Fueled by the goal of getting you the best results, we keep working on improving ad placements, keyword targeting, and bid strategies, keeping your business competitive across search engines.
Personalized Solutions
We offer personalized PPC solutions for all your digital marketing needs, whether improving brand awareness, increasing leads, or enhancing sales.
Why Website Pandas
What makes us different
-41%
Lower CPA
Typical reduction in cost per acquisition within 90 days.
18+ mo
Avg. relationship
Clients stay because the numbers keep climbing, quarter after quarter.
100%
You own it
Your accounts, data and history stay yours — no hostage situations.
2016
Since
Category-tested playbooks built across 164 projects.
$500
Honest pricing
One transparent fee. No tiers to decode, no surprise line items.
48h
Response
Senior strategists — not junior account reps — reply within 48 hours.
“Every New York business we take on has the same goal — more customers, not more clicks. We manage New York ad accounts to one number: the revenue they return.”
Ankur Goyal ✔ Verified
Founder & CEO, Website Pandas
How we work
Our Proven PPC Process for Success
Succeeding in New York’s competitive market requires more than just running ads. It demands the kind of process we have developed over the years.
1
Discovery
To create customized strategies, our PPC management services in New York begin with understanding your business, goals, and audience.
2
Strategy
Our data-backed strategies ensure that your ads reach your target audience with the right message.
3
Implementation
Once the strategy is in place, we launch your campaigns and keep optimizing consistently to drive clicks and leads.
4
Optimization and Reporting
We keep you in the loop with reports as we continuously monitor, tweak, and optimize your campaigns.
No black boxes
What you get every month
Your management fee made tangible — exactly what lands on your account.
Account build
Clean, scalable campaigns.
Keyword strategy
Intent-led targeting.
Ad creative
Tested ad copy that converts.
Audience targeting
Reach real buyers.
Bid management
Tuned to your margins.
Remarketing
Re-engage non-converters.
Transparent reporting
Live dashboard + reviews.
Landing pages
Conversion-focused guidance.
You own your account
Full ownership, always.
Real results, real clients
Results that speak for themselves
A few of our favourite turnarounds — every number tied to a real campaign.
260%
Visibility increase
B2B explosive growth
From stagnant to soaring — $6M in pipeline influenced.
Read case study →320%
Organic traffic
Travel agency’s rise
SEO prominence in a competitive niche, 650+ keywords ranked.
Read case study →Turn ad spend into predictable revenue
Get a free audit and a clear plan to lower CPA and scale ROAS.
Trusted across industries - from marinas and water treatment to gyms, vacation rentals and legal
What our clients say
Trusted by founders & CMOs
★★★★★
“They saved us money while consistently boosting our leads — the most transparent agency we’ve worked with.”
Mike JohnsonMarketing Director
★★★★★
“Responsive, accountable, and genuinely focused on our ROI. Exactly what you want from a partner.”
Shane SmithBusiness Owner
★★★★★
“Six years partnered and counting. They keep us at the top of web searches and treat our business like their own.”
Matt McVickerFounder & CEO
★★★★★
“Their strategy drove exponential growth for us. We couldn’t recommend them more highly.”
Sarah WalkereCommerce Lead
Why an agency — and why us
DIY vs. a typical agency vs. us
| In-house / DIY | Typical agency | Website Pandas | |
|---|---|---|---|
| Dedicated senior account manager | ✕ | Often junior | ✓ |
| Certified specialists across channels | Stretched thin | Some | ✓ |
| Growth measured in revenue, not vanity metrics | ✕ | Rarely | ✓ |
| Live dashboard + transparent reporting | Manual | Delayed | ✓ |
| Transparent pricing & no long lock-in | — | ✕ | ✓ |
| You own your accounts & data | ✓ | Sometimes | ✓ |
Transparent pricing
One simple, honest price
No tiers to decode, no hidden fees. A management fee only — and you always own your accounts.
Service management
$500/month
or 20% of ad spend — whichever is higher
- ✓ Full strategy, build & creative
- ✓ Tracking & ROI setup
- ✓ Revenue-first ongoing optimisation
- ✓ Live dashboard + monthly reporting
- ✓ Dedicated account manager
Ad spend is paid directly to the platforms and you always own your accounts. No long lock-in.
★★★★★
4.9/5
Rated by 200+ clients
- ✓ 164+ brands scaled
- ✓ $103M+ revenue driven
- ✓ Building since 2016
- ✓ Free audit before you commit
Free tool
Calculate your ROI
Enter your numbers for a quick projection. Our free audit models the real thing on your account.
$20,000
Projected monthly revenue
$12,000
Est. gross profit
$7,000
Net of ad spend
Industry playbooks
Built for your industry
Fifteen years of category data means we start with what already converts in your space.
eCommerce
Shopping, PMax & feed-driven revenue.
Healthcare
Compliant, high-intent acquisition.
Real Estate
Local lead-gen for agents & developers.
Law Firms
High-value case lead generation.
Restaurants
Orders, reservations & footfall.
Construction
Qualified project & B2B leads.
Chiropractors
New-patient bookings on autopilot.
View all industries
See every sector we serve →
Local expertise
Dedicated teams by city
Ready to grow your New York business?
Claim your free PPC audit and we’ll map the fastest path to profitable growth.
Questions, answered
PPC Agency New York FAQs
Does Website Pandas Have an Office in New York? +
No. Website Pandas has no New York office and is headquartered in New Jersey, with a dedicated team assigned to New York accounts. Google Ads, Meta and Microsoft Ads auctions run identically from any location; what a market changes is geo-targeting, bid modifiers and Ad scheduling, all of which are built borough by borough here.
How Much Does PPC Management Cost in New York? +
Website Pandas charges from $500 per month or 20% of Ad spend, whichever is higher, for PPC management in New York. That is the management fee only- Ad spend goes directly to Google, Meta or Microsoft. Contracts run month to month with no minimum term, and a free account audit comes before any commitment.
Will I Own My Google Ads and Meta Accounts? +
Yes. Every Google Ads, Meta and Microsoft Ads account stays in your name, and Website Pandas works inside it as a linked manger rather than owning it. Your conversion history, audience lists and campaign data remain yours if the engagement ends, with access transferred back in full and nothing rebuilt from scratch.
How Soon Will a New York Campaign Show Result? +
Clicks and leads usually appear within the first two weeks, while reliable revenue signal takes roughly 60 to 90 days as conversion data accumulates. Website Pandas spend the first month on tracking, borough and commuter-county geo-splits, and negative keywords, then optimizes toward closed revenue rather than early click volume.
Is Website Pandas Google Ads Certified? +
Website Pandas staffs New York accounts with Google Ads certified specialists rather than junior account handlers. The Company has been running paid media since 2016, scaled 164+ brands and driven $103M+ in tracked revenue. Senior Queries get a response within 48 hours, and client retention across the book runs at 98%.
Can Website Pandas Improve an Existing New York Ad Account? +
Yes, and the free audit comes first. Website Pandas reviews the live Google Ads or Meta accounts for DMA-wide targeting, missing negatives, broken conversion tracking and boroughs being priced identically, then shows exactly what would change before any fee is agreed. Existing campaign history is kept and rebuilt on, not deleted.
How Is the New York Service Different from Website Pandas’ National PPC Offering? +
The Process and pricing match the national/ PPC-agency/ service; the campaign structure does not. A New York build separates the five boroughs, prices Westchester, Nassau, Suffolk, Bergen and Fairfield on their own modifiers, and avoids DMA targeting entirely. The Dallas and Chicago pages describe the equivalent structures for those markets.
Which Parts of The New York Area Can Campaigns Target? +
Campaigns can cover the five boroughs- New York, Kings, Queens, Bronx and Richmond counties- plus Westchester, Rockland, Nassau and Suffolk, northern New Jersey and Fairfield County, Connecticut, or a single neighborhood. Website Pandas usually starts narrow, proves return in one area, then expands, Radius, city, ZIP and county targeting are all available.
From the studio
View all ↗
Latest insights
Low-risk by design
Starting with us is easy
No upfront risk and no long contracts — just senior people accountable to your results from day one.
Free audit firstSee the opportunity before you commit.
No long contractsMonth to month — we earn it.
You own your accountsYour data and history, always.
48-hour responseSenior strategists, fast.
Get in touch
Get your free PPC Agency New York audit
Tell us where you want to grow. We’ll respond within 48 hours with a clear, no-pressure plan.
Why teams choose us
Accountable to your growth.
Certified specialists, transparent reporting, and a relentless focus on the metrics that move your business.
- ✓ Certified Google & Meta specialists
- ✓ Live reporting & full transparency
- ✓ 164+ brands scaled, $103M+ revenue driven
- ✓ Pricing from $500/month — no lock-in