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Break-even ROAS Calculator
Break-even ROAS is the return on ad spend at which your ads exactly cover their cost — no profit, no loss. It’s the number every paid campaign must beat.
—Break-even ROAS
How it works
How to calculate your minimum profitable roas
Break-even ROAS = 1 ÷ Profit margin
If your margin is 40%, you break even at 2.5x ROAS — anything above that is profit. Knowing this stops you from scaling campaigns that look fine on revenue but actually lose money.
FAQ
Frequently asked questions
A “good” ROAS is meaningless without your margin. A 3x ROAS is great at a 25% margin but unprofitable at a 20% margin once all costs are counted.
Use your contribution margin after cost of goods and variable costs — not your gross revenue.
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