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CPM Calculator
CPM (cost per mille) is the cost of 1,000 ad impressions. It’s the standard pricing model for awareness and display campaigns.
—Cost per 1,000 impressions
How it works
How to calculate cost per 1,000 impressions
CPM = (Total cost ÷ Impressions) × 1,000
CPM tells you how efficiently you’re buying reach. For brand campaigns, a low CPM with the right audience matters more than clicks. For performance, watch CPM alongside CTR and conversions.
FAQ
Frequently asked questions
When the goal is reach and awareness rather than immediate clicks or conversions.
Display CPMs are often $2–$10; social and premium/video placements run higher.
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