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ROAS Calculator
ROAS (return on ad spend) tells you how much revenue you earn for every dollar spent on advertising. It’s the single clearest measure of whether a paid campaign is profitable.
—Return on ad spend
How it works
How to calculate return on ad spend
ROAS = Revenue from ads ÷ Ad spend
A ROAS of 4x means you earn $4 for every $1 spent. What counts as “good” depends on your margins — a business with thin margins needs a higher ROAS to profit. Track ROAS by campaign and channel to move budget toward what works.
FAQ
Frequently asked questions
Many businesses target 4x or higher, but the real answer depends on your profit margin. Use our break-even ROAS calculator to find your minimum.
No. ROAS measures revenue vs. ad spend only; ROI measures profit vs. total cost. ROAS is a top-line ad metric, ROI is a bottom-line business metric.
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