ROAS Calculator
ROAS is the revenue you earn for every dollar of ad spend. This ROAS calculator turns spend and revenue into a single number that drives a budget decision, which campaigns get more money, which get cut, and which need a margin check before you scale them.
How to calculate return on ad spend
Revenue from Ads – The Sales Revenue attributed to the campaign over the period you are measuring. Use the same window and the same attribution setting for every campaign, or the numbers are not comaparable.
Ad Spend – Everything you paid the platform in that same window: clicks, impressions, and platform fees. Management fees and creative costs sit outside ROAS, they belong to ROI.
For example, if a Meta Campaign spend $3,000 in a month and is credited with $12,000 in revenue. ROAS = $12,000/$3,000 = 4. You earned $4 of revenue per $1 Spent. That looks strong, but a 25% profit margin break-even is also 4, so the campaign made nothing. Check your margin before you call it a winner.
Frequently asked questions
What is a good ROAS? +
Is a 3x ROAS good? +
Is ROAS the same as ROI? +
What ROAS do I need to break even? +
Why is my platform ROAS higher than my real revenue? +
Should ROAS include agency fees and product costs? +
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