Marketing ROI Calculator
Marketing ROI measures the profit your marketing returns against what it cost you. Use this ROI calculator to see which channels earn their budget and which drain it – the number that decides where next quarter’s spend goes. .
How to calculate return on investment
Revenue gained – all revenue you can attribute to the marketing activity over the period you are measuring: orders sipped, deals closed, jobs booked. Not pipeline, not forecast value. Use the same attribution window your reporting already uses – monthly, or a rolling 90 days.
Marketing cost – everything spent to produce that revenue: ad spend, agency or in- house staff time, creative production, and the software the campaign runs on. Leave any of it out and you get a channel metric, not a business one.
For example: You spend $8,000 on Google Ads in a month – $6,500 in ad spend plus $1,500 in management – and attribute $34,000 in revenue to it. ROI= ($34,000 – $8,000) / $8,000 x 100 = 325%. That is $26,000 of net returns on $8,000 spent, or $3.25 back for every dollar in, before product costs.
Frequently asked questions
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