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Marketing ROI Calculator
Marketing ROI measures the profit generated by your marketing relative to what you spent. It’s how you prove marketing pays for itself.
—Return on investment
How it works
How to calculate return on investment
ROI = (Revenue − Cost) ÷ Cost × 100
A positive ROI means your marketing made money; negative means it lost money. Comparing ROI across channels shows where to invest more — and where to cut.
FAQ
Frequently asked questions
A common benchmark is 5:1 (500%). Anything above your cost of capital is technically profitable, but strong programs aim much higher.
For a true ROI, yes — include ad spend, agency/staff costs, and software. For channel comparisons, be consistent about what you include.
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