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CTR Calculator
CTR (click-through rate) is the percentage of people who click your ad or link after seeing it. It’s a direct signal of how compelling and relevant your creative is.
—Click-through rate
How it works
How to calculate click-through rate
CTR = (Clicks ÷ Impressions) × 100
A higher CTR usually means better targeting and messaging — and in Google Ads it improves Quality Score, which can lower your CPC. Test headlines, offers and audiences to lift it.
FAQ
Frequently asked questions
Google Ads search CTRs often average 3–6%; display is far lower (~0.5%). Email and organic vary. Benchmark against your own history.
Yes — in Google Ads a higher CTR improves Quality Score, which can reduce your cost per click.
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