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CPA Calculator
CPA – cost per acquisition – is what you pay to win one customer or lead. This CPA calculator turns spend and conversations into a single number that decides which campaign you scale, which you fix, and which you switch off today.
—Cost per acquisition
How it works
How to calculate cost per acquisition
CPA = Total spend ÷ Conversions
If your CPA is below the profit a customer generates, you can scale profitably. Watch CPA by campaign and keyword to cut what’s expensive and double down on what’s efficient.
FAQ
Frequently asked questions
CPL (cost per lead) counts leads; CPA often refers to a completed acquisition or sale. Define the “action” clearly for your business.
Improve targeting, raise conversion rate, tighten negative keywords, and pause underperformers.
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