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Google Ads Budget Calculator
This calculator estimates the monthly Google Ads budget you’ll need to hit a click target — and how many leads that traffic could generate at your conversion rate.
—Estimated monthly budget
How it works
How to calculate estimate your monthly budget
Budget = Target clicks × Average CPC
Starting Google Ads without a budget model is guesswork. Estimate spend, expected leads and cost per lead up front, then refine with real data. Our transparent PPC pricing is $500/month or 20% of ad spend, whichever is higher.
FAQ
Frequently asked questions
Enough to gather statistically meaningful data in your niche — often $1,500–$5,000/month for small businesses, more in competitive markets.
It’s an estimate. Actual results depend on Quality Score, landing pages, offer and competition. Use it for planning, then optimise.
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