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Conversion Rate Calculator
Conversion rate is the percentage of visitors who take the action you want — a purchase, lead, sign-up or call. It’s the lever that makes every other marketing dollar work harder.
—Conversion rate
How it works
How to calculate conversion rate
Conversion rate = (Conversions ÷ Visitors) × 100
Doubling your conversion rate doubles results without spending a cent more on traffic. Small improvements to your offer, page speed, forms and CTAs compound fast.
FAQ
Frequently asked questions
Averages hover around 2–3% for many sites, but top performers hit 5–10%+. The right target depends on your industry and traffic quality.
Clarify your value proposition, reduce form friction, add social proof, speed up the page, and test relentlessly. See our conversion rate optimisation services.
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