The process of controlling a business’ advertising expenditures is known as pay-per-click (PPC) management. This entails organizing, carrying out, and refining paid advertising campaigns to increase effectiveness while lowering costs. Effective PPC advertising is advantageous for any business because it is a more fundamental and conventional marketing and advertising strategy.
A PPC report is a written summary of the effectiveness of your Pay-Per-Click (PPC) marketing campaigns. A few of the most critical metrics are included, including click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI). The report enables you to comprehend how your PPC campaigns contribute to your business objectives and areas for improvement. Your account should ideally be optimized for monthly PPC audits guided by a report sent to you every month to show ongoing performance.
How to Format a PPC Report?
To understand how your campaigns are doing, you should anticipate a general format from a PPC report. The most typical format for your PPC report to give you valuable insights is as follows:
Executive Summary
The performance of the PPC campaign is high-level and summarized in this section. The metrics it should contain include total spend, impressions, clicks, click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). To get a “5,000-foot view” of the performance of your accounts, this section should be succinct and highlight the most significant findings you can scroll through.
A Complete Breakdown
You ought to get thorough performance information on the keywords, ad groups, and PPC campaigns you are running in this section. These metrics include conversion rate, ROAS, CTR, CPC, and impressions and clicks. You can segment the data by location, device, and time of day to gain additional insights.
Visual Aids Like Graphs and Charts
Using visual aids can simplify understanding and interpretation of the data. The performance data is displayed using bars, lines, and pie charts. Make sure the visual aids are understandable, simple to read, and accurately depict the data.
Perspectives and Suggestions
The information in this section should help you understand the significance of the data and how to use it to enhance your PPC campaigns. For instance, consider pausing or adjusting the bids if an ad group or keyword is performing poorly. You can also test different ad copy, landing pages, or targeting strategies to improve performance.
An Outcome
This section, which serves as the PPC report’s conclusion, should summarize the most important findings and suggestions. The following steps for your PPC campaigns should be clearly stated in the call to action (CTA). For instance, make an appointment to discuss the results and next steps if you’re working with a marketing agency. If you run a small business, you could use the results to inform your data-driven decisions regarding your PPC campaigns.
How to Calculate PPC Management Cost?
The ultimate goal of pricing PPC services is to turn a respectable profit. However, this does not imply that you can only estimate PPC management fees based on expenditure and revenue figures. Following is a step-by-step process based on different variables that you can use to create a unique PPC services pricing structure, including:
Investigate Trends in Industry
The first step is checking out what other agencies charge for PPC services. For instance, most PPC agencies charge between 10 and 25 percent of the ad spend. The majority (nearly 70%) charge between 10 and 20 percent. More than 20% of the advertising budget is charged by about 14%.
Describe the Services Offered
Once you have examined market trends, you know what PPC management agencies charge. If you only charge for PPC advertising, you can list PPC services, group them into packages, and list prices for each.
According to a study, PPC advertising produces the third-highest leads that result in on-page conversions. This demonstrates that PPC generates qualified leads, but you must concentrate on landing page design to guarantee practical conversions.
PPC advertising places a strong emphasis on content. You might or might not provide content creation services as a PPC consultant in addition to the PPC services. But if you do, you should charge more for the extra services.
Reporting & analytics are frequently provided as an add-on service even though they are a crucial component of PPC services. Once a month, as per the agreement, you may submit a report or arrange a consultation. However, if the client requests more, you can make an additional charge for the services.
Ascertain Your Level of Expertise
The cost of PPC management directly depends on your level of expertise. You can charge more for your services as you gain more experience. Your level of knowledge indicates how well you manage PPC campaigns.
Select a Pricing Strategy
PPC service pricing is a challenging endeavor. In addition to covering your costs and turning a respectable profit, you must also ensure that the client’s PPC management fee is manageable. As a result, you must pick an appropriate pricing strategy that is precise, transparent, and easy to understand—both the advertising budget and the PPC management fee impact one another. Your income increases in tandem with the budget.
The Numerical Breakdown for Pricing PPC Services
A fictitious calculation to ascertain the PPC management fee you ought to bill the client. You can estimate the cost of your PPC services using the process.
Conclusion
As you navigate the complex world of PPC advertising, you must partner with a dedicated, experienced team that truly understands your business needs. At Website Pandas, we have a proven track record of delivering outstanding results for our clients across diverse industries.
Our seasoned PPC experts have a deep understanding of the ever-evolving digital landscape. From keyword research and ad copy optimization to bid management and performance tracking, we have the expertise to tailor strategies that drive measurable results.
Make sure to make sure your PPC advertising is a hit-or-miss endeavor. Place your trust in Website Pandas, and together, we’ll craft compelling campaigns that attract, engage, and convert your target audience. Contact us now to take your business to new heights with our top-notch PPC management services.
Remember, successful PPC management goes beyond simple clicks and impressions – it’s about driving accurate, tangible results that boost your bottom line. With Website Pandas by your side, rest assured that your advertising efforts are in the hands of experts invested in your success. Let’s embark on a journey of unprecedented growth and prosperity together. Your success is our mission.
