It is not easy to build a Shopify store from scratch. Every step matters, from planning to designing, optimization, and maintenance. Ground-up design plan and development gives you full control over every decision.
But is control the only thing that would help you succeed? Perhaps, you should flesh out your business goals and work from there up.
- If your business goal is to sell garage stuff, then a custom-design Shopify store with control isn’t worth the investment.
- If your business goal is to build a brand, attract customers and convert prospects into buyers, then the benefits will outweigh the amount invested in a custom-design Shopify store.
Benefits Of Investing A Custom Design Shopify Store
Build Credibility & Create Trust
Selling an ecommerce product is all about the brand and its credibility. Your store and brand credibility is what will get customers to buy your products.
With a template design, the ability to differentiate from your competitors will be limited. When your customer sees a cookie-cutter Shopify store, they would see a cookie-cutter brand. It has an impact on how they view your brand. As per research at Stanford University, almost 46% of people have stated that a website design is a top criterion for helping them decide if the brand is credible or not.
Having a custom design will put you in a better position to showcase your brand and its uniqueness. A beautifully-designed, user-friendly Shopify store with a focused and credible brand will promote your business and showcase it as professional, reliable, and more compelling.