A theme is a plug-and-run solution that allows you to customize your online store. Shopify marketplace has a library of visually appealing free and premium themes that are pre-built and need to be installed and customized accordingly.
The only benefit to such paid and free themes is its ability to get your Shopify store up and running almost instantly. They can take your store from conception to completion in just a few hours. A custom theme development process can take weeks to months. But it gives you more control over your store, allowing you to explore and integrate a combination of elements that work best to attract customers, drive traffic to your store, enhance sale conversion and revenue.
A few reasons why most Shopify experts will not recommend the use of a pre-built theme, which are;
- Limited scalability & customization
- Not designed to appeal to your target audience
- Designed for aesthetics and not for conversions
The best alternative to any pre-built theme is a custom theme for your Shopify store.
Why Opt For A Custom Theme Development For Your Shopify Theme?
It is safe to expect that your store will grow, expand and want to succeed further in the long haul. A custom-built Shopify theme gives you the advantage to scale up and the control and freedom to modify your online store the way you want to see it grow.
You are creating a memorable, credible, and recognizable brand experience when using a custom theme that has been validated by your customers. Most importantly, you have complete control over each of your Shopify store page layouts and elements that will put your store above your competition. For result-oriented ecommerce business owners, custom theme development is the way forward if you desire the freedom to implement and test your website to see its impact on customers, their shopping behavior, and the checkout experience.