Shopify Banner Ads Services Agency

For a few e-commerce retailers, the ad objective is to sell something. There is no thought, concept, creativity, or effort. Nonetheless, before designing a new Shopify banner ad, you must pen down what that ad needs to achieve. It is an ideal way to start your journey of creating an awe-inspiring banner ad.

If sales conversion is your goal, consider how many banner ads you need to help sell and succeed. Your goals should match your banner ad concept, creative content, and design.

The 4 Cs of Banner Ad Design – Clear. Concise. Compelling. Creative.
You would have noticed a banner ad for the Android Wear campaign during the second half of 2014. According to reports, it increased brand recall by 15.8% and intent by 9.4%. The banner ad contributed to the campaign’s success. It covered the four Cs: Clear, Concise, Compelling, and Creative. The four Cs define the underlying principles for a successful banner ad design.

Of the four, “compelling” might be the tough one since it is subjective. What is compelling to one viewer may not be to the other. Nonetheless, we recommend using brand colors, high-resolution images, faces, and concise content to support.

To be concise, focus your design on one thing—a message, product, or service. A person might see a banner ad and look at one thing only for that moment. You should use that moment to captivate your viewers and convert them. Be concise to ensure your message sticks out loud and clear.

The clarity of your brand/ product message and the creative graphics are critical. Images must be of the highest quality, clear, and attractive for Shopify banner ads.

Designing banner ads has many elements. It is not the act of designing one graphic only. The creative design has entities in varying sizes compatible with multiple screen devices, so the advertisement attracts viewers no matter which channel or platform.

Our Tip: Maintain your messaging and look, but design to meet the size and varying capabilities of each banner ad and its positioning. It may make sense to design dynamic banner ads that draw from news feeds. This way, you can change the feed content and, hence, the banner ad content as the market changes.

Earlier, we had mentioned that the compelling aspect is subjective. The fact is, the banner ad design is likewise. Your viewers may like some of your ads, but it does not mean that those ads are your best-performing creatives.

The only way to know if your banner ads are compelling is to test their designs. Creative testing means keeping the same banner sizes on the same websites that target the same potential customers. But, what you do is change the way that you present it to your viewers. You change the banner ad design.

Without creative testing, quality becomes subjective and a philosophical debate. The creative testing process isolates creative quality, making it possible to dive deep into what tactics work to formulate a set of best practices for designing banner ads.

Treat the creative testing process as a standard A/B test. Run all the versions of your Shopify banner ad in the same way and at the same time. Monitor and measure the performance indicators related to your campaign goals. Check how much you are selling.

You need to review the creative test results, optimize your Shopify banner ad, and continue until you achieve consistent success.

Using the banner exchange alternative enables you to reach new customers. Once you do so, you need to design compelling banner ads that Shopify customers will want to click. And that’s what we are all about!

Let us take you through two components of a Shopify banner ad – content and visuals – and share our valuable suggestions on ways to present your banner ad to your potential customers in the best possible way.

You can say a lot in a few words if you know the right strategies. So, here we go.

First Stage – Define your message (what do you want to say to your customers?)

Before writing, figure out what your customers want to know or understand.

• Customer pain points
• Offer solutions that no one else can

Think about the problem that your Shopify store can resolve. If you can, speak to customers and ask what problems your products/ services have helped them solve. You may be surprised at what they tell you.

Some problems may be general and some specific. These problems can be the topic for your banner ad content. We suggest creating banner copies that have a mix of both. Test them to see which ones perform best.