MAKE YOUR SHOPIFY BANNER ADS PROFITABLE FOR YOUR BUSINESS!
Have you ever seen an attractive online banner ad that you could not get your eyes off?
Indeed, online banner ads that feature clear and concise creative content to express an idea about a product or service that compels anyone to be in awe of it is a success for your business. Especially for ecommerce business owners, a creatively designed Shopify banner ad can instantly tug at the heart of viewers, convey your brand or product message, convert them, and boost immediate sales.
Did you know that banner ad is one of the original formats for online advertising that dates back to 1994? The older form of online advertising harkens back to a more established form of advertisement, which we know today as Print Advertising.
During the 1990s, marketers would place passive ads next to content like a magazine or newspaper article. Hence, it seemed natural for them to put a similar ad form next to an (online) Article. But banner ads take marketing to the next level. They have an advantage over an ad placed within the article of a magazine or newspaper. Shoppers can click on the banner ad and get automatically redirected to the website of the advertiser.
Banner Ads are Powerful and Competitive
It has the singular ability to direct consumers immediately to your Shopify store. It makes banner ads very powerful and competitive. Many advertisers crave to reach out to potential customers in a competitive environment. They look for ways to stand out. This desire to stand out has taken the form of attractive, creative, and compelling banner ads, which comprise layout, content, and graphics.
What to look at when designing your Shopify Banner Ads?
Have a clear objective. For a few ecommerce retailers, the ad objective is to sell something. There is no thought, concept, creativity, or effort put into it. Nonetheless, before you get to designing a new Shopify banner ad, you must pen down what that ad needs to achieve. It is an ideal way to start your journey of creating an awe-inspiring banner ad.
If sales conversion is your goal, think about how many banner ads you need to help sell and succeed. Your goals should match your banner ad concept, creative content, and design.
The 4 Cs of Banner Ad Design – Clear. Concise. Compelling. Creative.
During the second half of 2014, you would have noticed a banner ad for the Android Wear campaign. As per reports, it was responsible for increasing brand recall by 15.8% and intent by 9.4%. The banner ad was responsible for a part of the success of the campaign. It covered the 4 Cs – Clear, Concise, Compelling, and Creative. The 4 Cs define the underlying principles for a successful banner ad design.
Of the fours, “compelling” might be the tough one since it is a subjective term. What is compelling to one viewer may not be to the other. Nonetheless, we recommend using brand colors, high-resolution images, faces, and concise content to support.
To be concise, focus your design on one thing – a message, product, or service. A person might see a banner ad and look at one thing only for that moment. It is that moment that you should use to captivate your viewer and convert. Be concise to make sure your message sticks out loud and clear at that moment.
Clarity of your brand/ product message and the creative graphics is critical. For Shopify banner ads, images must be of the best quality, clear, and attractive.
Design Shopify Banner Ads for Multiple Screens
Designing banner ads has many elements. It is not the act of designing one graphics only. The creative design has entities in varying sizes compatible with multiple screen devices, so the advertisement attracts viewers no matter which channel or platform.
Our tip. Maintain your messaging and look. But design to meet the size and varying capabilities of each banner ad and its positioning. It may make sense to design dynamic banner ads that draw from news feeds. This way, you can change the feed content, and hence, the banner ad content as per market changes.
Test Your Shopify Banner Ads
Earlier, we had mentioned that the compelling aspect is subjective. Fact is, the banner ad design is likewise. Your viewers may like some of your ads, but it does not mean that those ads are your best-performing creatives.
The only way to know if your banner ads are compelling is to test their designs. Creative testing means keeping the same banner sizes on the same websites that target the same potential customers. But, what you do is change the way that you present it to your viewers. You change the banner ad design.
Without creative testing, quality becomes subjective and a philosophical debate. The creative testing process isolates creative quality, making it possible to deep-dive into what tactics work to formulate a set of best practices for designing banner ads.
Treat the creative testing process as a standard A/B test. Run all the versions of your Shopify banner ad in the same way and at the same time. Monitor and measure the performance indicators related to your campaign goals. Check how much are you selling?
You need to review the creative test results, optimize your Shopify banner ad, and continue until you get consistent successful outcomes.
Shopify banner ads are a smart alternative to paid ads.
It is a smart alternative but not a replacement altogether since paid ads have their advantages to boost traffic and sales.
Banner exchanges are a smart alternative wherein you use networks that swap banner ads among members. Once you become a member, other members can publish their banner ads on your Shopify website or app. In return, you get to put your banner ads in theirs. It is so simple and effective.
Create Shopify banner ads that convert.
Using the banner exchange alternative enables you to reach new customers. Once you do so, you need to design compelling banner ads that Shopify customers will want to click. And that’s what we are all about!
Let us take you through two components of a Shopify banner ad – content and visuals – and share our valuable suggestions on ways to present your banner ad to your potential customers in the best possible way.
Creating Shopify banner ad content
You can say a lot in a few words if you know the right strategies. So, here we go.
First Stage – Define your message (what do you want to say to your customers?)
Before you write, figure out what you want your customers to know or understand.
- Customer pain points
- Offer solutions that no one else can
1. Identify Customer pain points
Think about the problem that your Shopify store can resolve. If you can, speak to customers and ask what problems your products/ services have helped them solve. You may be surprised at what they tell you.
Some problems may be general and some specific. These problems can be the topic for your banner ad content. We suggest creating banner copies that have a mix of both. Test them to see which ones perform best.
Shopify Custom Banner Ads Services
We have a team of exceptionally creative copywriters, art directors, and designers that work well as a cohesive group. We can say this proudly because of the work they have produced for many of our Shopify clients.
Website Pandas has always aimed at delivering outputs that are replete with clear concepts, creativity, quality, and professionalism. We strictly follow the 4 Cs when designing your Shopify banner ads.
Our expertise in creating banner ads includes Graphics (GIFs, Illustration, and Animation), Rich Media banner ads, Static banner ads, HTML-based banner ads, Flash banner ads, floating banner ad designs, Adwords banner ads, and Interstitial banner ads, to name a few. We use different formats and concepts to create Shopify banner ad designs that work best for your ecommerce business.
Hire us for crafting compelling Shopify banner ads that make customers reach out to you.
We have our in-house team with expertise in creative copywriting, design, and animation. It makes it simpler to closely monitor each banner ad design and make each appealing and engaging. It is all done using the latest market guidelines, best practices, and technology.
We idealize the Shopify banner ads as per your business needs.
Our approach to crafting the best custom Shopify banner ads
As a full-service and all-inclusive digital marketing agency that is also a Shopify official partner, we know the nuances of banner ad designing. We will design your ads after understanding your business and campaign goals and suggestions.
The insights go into the ideation, conceptualization, and creation of brand-centric, consumer-focused, and campaign-specific banners that do complete justice to your Shopify ecommerce marketing strategies and objectives to create a significant ROI.
We will optimize banner ads after they clear our marketer audit to ensure the best quality and that your business gets desired results.
Let us work together to make all your Shopify ecommerce ad campaigns a success. Call us today!