Google AdWords Specialist Services
Do you wonder how certain businesses show up on top search results overnight when you google them?
Well, the answer is that they advertise with Google to show up in top search rankings on certain keywords. The keywords depend on what products or services they want to advertise and the corresponding location.
Google now becomes synonymous of “search”. When you perform an online search, you don’t say to “search” for it – you say “Google” it. With approximately 2+ billion searches a day, and consumers “Googling” 24/7 something for which you could offer, it’s no wonder why any business would want to harness the power of the leading search engine.
Google AdWords is the service which enable you to participate in the google keywords auctioning and Be in front of customers when they’re searching for businesses like yours on Google Search, Maps and Google partner sites. You only pay for the results, like clicks to your website or calls to your business.
There are lot of success stories of businesses who advertise with Google and have become really big. They have been able to take their brand from local to global with the advertising capability that Google offers through its ads or AdWords platform. Well a coin has two sides and there are quite a few businesses that have not been able to succeed with the platform due to lack of skill required to set up and optimize their advertising campaigns on Google.
For beginners, Google does offer Google Ad Express platform, where in, Google automatically setup your campaign after you provide basic information about your business to Google. However, you just can’t scale your business with this. One needs to do a thorough keyword analysis, competitor analysis, landing page testing, ad copies, bid strategy, etc. to become successful with your Google ads campaign.
Even if you have done some advertising on Google or you had your beginners luck with your first few campaigns, there is no guarantee that you will be able to get the results in same proportion as you scale up your marketing budget and try to either sell more products or services in same area or sell the same products or services in different geographies or regions. Managing performance is the key as you try and take your advertising to next level.
Whatever gets tracked, gets measured and whatever gets measured, gets improved. Data makes lot of noise and there is lot of data that Google offers, which can be analyzed to track performance and required changes can be deployed, if the performance is not up to the mark. A successful PPC campaigns require ongoing monitoring, optimizing, testing and learning. So that needs experience, up to date with latest changes, data mining and time. All the goals and tracking needs to be thought through and deployed before you start advertising through either injecting tracking codes in your website or landing page. You can obviously use GTM (google tag manager) as well for this and have it integrated with your Google ads account.
Unless you already have a dedicated Google advertising team or you have deep pockets to just test the waters, it makes total sense to partner with an agency who has a dedicated team with diverse skill set and years of experience running ads with Google. Life is too uncertain and so does everything else, however your probability of being successful will be very high, if you have an agency managing your campaign, instead of you doing it yourself with limited knowledge and experience of Google advertising.
Benefits of Google ads
Google Ads enable you to take advantage of internet advertising: show your ads in front of the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the top ones:
1. Target your ads to potential buyers
Targeting allows you to show your ads to people with specific interests i.e. people who are interested in your products & services.
Google Ads provides different form of targeting, which will enable you to target more relevant audiences and improve your returns on investment (ROI). Here is a look at the options that you have with Google ads that can make your advertising campaigns even more targeted:
Keywords: Words or phrases relevant to your products or service, which are used to show your advertisement when customers search for those keywords or visit relevant websites.
Ad location: Show your advertisement on Google search results pages and sites which are part of the Google Search and Display Networks.
Age, location, and language: Select the age, geographic location, and language of your customers.
Days, times, and frequency: Enable your ads to show during certain hours or days of the week, and determine how many times your ads appear in front of a specific users.
Devices: Enable your ads to appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
2. Control your spent
Google Ads enables you control over how you spend your budget. There is no minimum. And you have the rights to choose how much you spend per month, per day, and per ad. You will pay only when someone clicks your ad.
3. Measure your growth
Google Ads allows you to track, if someone clicked your ad, if they clicked your ad and then take a valuable action to your business i.e. buy your product, download app, or phoned in an order. By analyzing which ads get clicks and which don’t, you know where to invest in your campaign. This can boost your return on your investment (ROI).
You can get other valuable data, including how much it costs you to get a form fill up, online purchases or phone calls. And you can also use Google analytics tools to know about your customer’s shopping behaviors.
4. Manage and optimize your campaigns
Google Ads also provides you tools to easily manage and monitor accounts.
If you have to manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It makes you easily view and manage all of your Google Ads accounts with a single sign in.
With Google Ads Editor, you can also manage your Google Ads account offline, which allows you to quickly and conveniently make changes to your account, you can download your account info, modify your ad campaigns offline, and then upload your changes to Google Ads.