Google Ads Specialist

Do you wonder how certain businesses show up on top search results overnight when you Google them?

The answer is that they advertise with Google to show up in top search rankings on specific keywords. The keywords depend on what products or services they want to promote and the corresponding location.

Google now becomes synonymous with “search.” When you perform an online search, you don’t say “search” for it – you say “Google” it. With approximately 2+ billion searches a day and consumers “Googling” 24/7 something for which you could offer, it’s no wonder why any business would want to harness the power of the leading search engine. Google AdWords is the service that enables you to participate in Google keywords auctioning and be in front of customers when they’re searching for businesses like yours on Google Search, Maps, and Google partner sites. You only pay for the results, like clicks to your website or calls to your business.

Google AdWords is the primary way that businesses advertise to customers online. As opposed to simply sending out an email, a Google Ad will appear on your search engine results pages and at the top of mobile device screens in specific locations or when certain keywords are searched for. This allows you to target potential customers who may be more interested in what you may be offering. One can choose to target your ads just for specific geographies like New York City-Manhattan rather than nationwide; by language such as Spanish in Spain or English in Mexico; by different types of devices including desktop computers, mobile phones, tablets, etc.; with other factors influencing what people see when they use these channels – from demographics like age and gender to their interests based on either previous searches or websites visited. Depending on your business objective, be it sales if you are in e-commerce or lead generation (business to business or business to customer), branding (getting more eyeballs to your product or service offering), there are different campaigns that one can set up leveraging Google Ads platform. The campaigns which you may consider to advertise your business on Google are:

  • Google Search Campaigns: The Google Search Network is a group of websites and apps where your ads can show. When you advertise on this network, your ad could show near search results when someone searches on Google regarding one of your keywords. Depending on your campaign settings, bid strategy, bid amount, ad copies, landing page, etc., your ad may have various appearances, such as alongside search results on Google Search Results, Google Play, in the Shopping tab, and Google Images or Maps.
  • Google Display Campaigns: Advertising through the Google Display Network lets you target ads to people browsing their favorite websites, checking their Gmail account, or using mobile devices and apps. The Google Display Network can help you find the right audience, creating strategic ads across various channels. Over the years, Google Display Ads has proven to be an effective way for business owners to find new customers or reach out to current ones. Similar audiences and in-market audiences allow you to target people interested in what your company is all about, making it possible for businesses like ours with a website to find new prospects more efficiently. Data like remarketing lists that include customer information from websites can help re-engage previous visitors of sites on the net.
  • Smart Campaigns: It is easy to create a simple-to-use Google AdWords campaign that brings customers to your business. Smart Campaigns provides a simplified interface compared to standard AdWords campaigns. Compared to other PPC platforms, the downside of Smart Campaigns is it doesn’t allow for as much customization and has limitations that may not resonate with everyone who’s accomplished in PPCs, but if someone is new to Google Ads and wants to start on his own, Google Smart Campaign could be a good fit.
  • App Campaigns: As a mobile app advertiser, you want to connect with your next potential paying customers. You can streamline the process of marketing your app by launching an App campaign and sending it out to Google’s most popular platforms, including Search, YouTube, and the Google Display Network. Irrespective of app platforms (Android, IOS, or both), one can successfully target the customers to a single or both platforms.
  • Discovery Campaigns: Using Google Discovery Campaigns, you can reach more of Google with a single campaign. With such widespread exposure, companies with websites worldwide are choosing Google Discovery Campaigns to gain a competitive edge over their nearby and worldwide competition. As a business, you now have the potential to reach more potential customers as they browse for everything from the latest food trends to adventure tour providers across popular Google platforms.
  • Shopping Campaigns: Google Shopping Campaigns allows retailers to advertise their products to users in an engaging and appealing format showing comparisons of related products across different advertisers. With Smart Shopping campaigns, Google’s machine learning applies the product feed to create ads across many other networks. It automatically tests your image and text assets’ most relevant combinations before showing them to potential customers.
  • Video Campaigns: Google ads Video Campaigns provides the opportunity to display multiple ads before, during, and after videos on YouTube and Google’s Display Network. YouTube is the second largest search engine (after Google). You can find anything on YouTube, from how to tie a bowtie to full-length movies and TV shows. And now, you can even watch live streams of events like the Olympics or presidential debates. Unlike a traditional AdWords campaign, demographic targeting can be used more efficiently. As an advertiser, you have more control over who sees your advertisement. With Google Ads Video Campaigns, one can either drive sales or traffic to a webpage, build awareness & create engagement with your next potential customer.
  • Local Campaigns: Local Campaigns or Local Service Ads are an effective supplemental strategy for local professionals and businesses such as locksmiths, plumbers, garage door professionals, electricians, and HVAC services. Google machine learning makes sure that the user gets connected to the right business in the local area. If your business is listed in the “Local Service Ads” category, you can apply to run these local ads through the Google Ads Local Service interface. Only when you are approved will you be able to run these ads. These ads are cost-effective, too, as you only pay for a qualified lead depending on how you set up your campaign.
  • Hotel Campaigns: Hotel campaigns allow you to bid for hotel ads on Google Search and Google Maps using ad manager. Hotel campaign advertisements can be found when searching for a particular city in the search engine or looking at hotels’ websites. There are too many options available to run Hotel Campaigns effectively, such as one can boost direct conversion rates by targeting online ads to a narrow geographical area. One may price the hotel using availability and traveler itineraries. Users can book the hotel on Google as well. You only pay for the ad when a customer reserves a hotel room. Different strategies and benefits are subject to how your campaign settings and structure is.
  • Call Campaigns: Call Campaigns are very effective when you want your customers to call you directly instead of filling a form or performing any other action on a webpage, but you need to build an effective strategy if you want them to work. Ads created in call campaigns are built to only show on mobile devices that can make calls. With a massive upsurge in mobile usage, there is a tremendous opportunity that a business has to connect with its next customer.

There are many success stories of businesses that advertise with Google and have become significant. They have been able to take their brand from local to global with Google’s advertising capability through its ads or AdWords platform. A coin has two sides, and there are quite a few businesses that have not succeeded with the Google Ads due to the lack of skill required to set up and optimize their advertising campaigns on Google.

For beginners, Google offers the Google Ad Express platform. Wherein Google automatically sets up your campaign after providing basic information about your business to Google. However, you can’t scale your business with this. To become successful with your Google ads campaign, one needs to do thorough keyword analysis, competitor analysis, landing page testing, ad copies, bid strategy, etc.

Even if you have done some advertising on Google or you had your beginners luck with your first few campaigns, there is no guarantee that you will be able to get the results in the same proportion as you scale up your marketing budget and try to either sell more products or services in the same area or sell the same products or services in different geographies or regions.

Managing performance is the key as you try and take your advertising to the next level.

Google AdWords is the world’s most popular pay-per-click advertising service. Businesses of all shapes and sizes use it to grow their customer base, but many are unsure if they should be hiring an agency or doing everything themselves. If you’re a small business or entrepreneur and want to grow your company without spending vast amounts of money on ads, then hiring an agency may be the correct answer for you. Several great agencies can help with everything from SEO (search engine optimization) to social media strategy.

As a business owner, you want to put your time and energy into what matters the most. You don’t need any distractions when it comes to marketing- that’s why hiring an agency is so important! With so much information on how to do Google AdWords yourself, it can be hard to know what you should do for your business. For this reason, we recommend working with a professional who will help set up campaigns that will bring in traffic on autopilot and get more customers through the door.

With over 150 years of combined team experience in Google AdWords, we know few tried and true best practices when creating your campaigns. As soon as you sign up with us, our Google Ads specialist team will be able to set up your first campaign and get you up and running on Google AdWords. The data on how effective Google ads is clear: it works! And if you’re not using this powerhouse of an advertising tool, then you’re leaving money on the table without maximizing your capabilities. Previous studies have shown that companies running paid search campaigns could see up to three times higher conversion rates and 18% less cost per acquisition when compared with marketing channels like TV advertisements and radio spots.

Our approach to Google AdWords is to provide top-notch customer service and affordable pricing. What’s more, if a client ever has any questions about their campaigns or needs help to optimize them for performance, they can always shoot our team an email or call us anytime. There are absolutely no restrictions on communication with us; clients will never be left out of the loop due to language barriers like those found at few agencies! In addition, because we’re so confident about how well Google Ads works for businesses, our team is always ready to answer any questions you might have about your campaign and how it’s performing. But that doesn’t mean we can’t enjoy a laugh or two while doing so!

What Makes Website Pandas A Preferred Google Ads Agency?

Website Pandas has been an invaluable asset to many businesses looking for exposure online because not only do we know the ins and outs of what works, but our professional approach will make it seem as though all work was done in-house. Many things need to be looked at while setting up the Google AdWords campaign, and we have called out the few most critical aspects that we follow as a part of the process.

  • Competitive Analysis: Google AdWords is an invaluable tool, but it can do more harm than good if you don’t use the service strategically. If your campaign targets too competitive keywords for your company to succeed (meaning they have lots of competition), then Google will show your advertisement less frequently. This causes fewer people to see and click on the ad – which means lower visibility when organic search results and paid listings are taken into account. For this reason, it makes sense to do the competitive study and see how your competitors are advertising in your space. What keywords they are using, their ad copies, campaign types, bid amount, etc. Competitive analysis helps understand the competitive landscape & how your competitors are advertising on Google to create a more successful campaign for you. It also helps with keyword research, which is essential in getting people to click through your website. You want people clicking on ads for what they’re looking for and not just because they saw something interesting while browsing the internet. We use premium paid tools like SEMrush or SpyFu, which provide information about keywords used by other advertisers and their budgets and bids per keyword. This data gives insight into what strategies work best when competing against others on Google AdWords, allowing us to make informed decisions about how much money should be spent on each ad group or keyword phrase during the setup phase of your campaign.
  • Keyword research and selection: Keyword research can be an overwhelming task, but understanding what keywords are best for your business is key to successful marketing. Without figuring out which keywords your customers are searching for, your paid search marketing will be inefficient. Conducting keyword research is essential to finding the best keywords for an AdWords campaign. This way, you can see traffic volumes and costs, which will give insight into how much you want to bid on keywords that work well for your business.
services

Google Ads services

Google Search Ads
Google Display Ads
Google Shopping Ads
Google Call-Only Ads
Google Video Ads
Google App Promotion Ads
PPC Audits
Remarketing Ads

Why Choose Us?

At Website Pandas, we understand that choosing the right IT partner for your business is crucial for success in today’s technology-driven world. Here are a few compelling reasons why you should choose us.

  • Comprehensive Digital Expertise
  • Proven Track Record
  • Customized Strategies
  • Skilled and Experienced Team
  • Cutting-Edge Technology
  • Result-Driven Approach
  • Transparent Communication
  • Exceptional Customer Support

  • Campaign strategy: Google AdWords provides several bid strategies tailored to different campaign types. Depending on the goal of the campaign & campaign type, we choose from various available strategies at the campaign level. If we have multiple campaigns in an account, different campaigns may have different strategies depending on what we expect. The bid strategy could be automated such as “Maximum Conversion,” “Target CPA,” “Maximize Clicks,” or manual strategy such as “Manual CPC.”
  • Customer Segmentation. If we are targeting a specific audience, then it’s easier to see the success of your campaign and whether or not it was worth running in the first place. It also creates an opportunity for companies to market their products more often and reach people who are interested in what they have on offer, which will lead even further down the line to increased sales numbers; that said, this does take time, so don’t expect any quick results with AdWords advertising campaigns.
  • Landing page experience is a critical metric for a good quality score. An engaging landing page can help lower customer acquisition costs, acquire more customers, and maximize the value of your ad spend.
  • Campaign setup. The campaign setup and structure play a pivotal role in determining the success and scalability of the Google Ads Campaign. Setting up separate campaigns, ad groups, ads, call extensions, and keyword lists, negative keyword list, audience, for each category will helLanding page design, development & optimization. Landing page optimization is one of the best ways to ensure the highest possible conversion rate. Google allocates a quality score to each keyword on a scale of 1 to 10, and we strive to maximize the quality score at the keyword levep you keep your advertisements relevant. Ongoing optimization is a key to a successful Google Ad Campaign. A good setup enables you to make changes smoothly to a campaign.
  • Ad creative copywriting. Once we have our keywords selected and bids set at the optimal level, it’s time to create ads that will resonate with potential customers by crafting compelling messages. It’s essential to make sure that the ad copies are not too generic. Creative Ad copies improve ad relevance and drive users who are more likely to click through and interact with your brand.
  • Bid management and ROI tracking. To measure the success of any paid search campaign, it’s important to understand the “ROI” and profit margins associated with each product. We need to quickly evaluate return on investment and performance for each product and make changes as required. We do this by setting up revenue and conversion tracking so that we know our profitable keywords and ads over time. We utilize this and make changes on an ongoing basis to improve our overall campaign performance.
  • Conversion Rate Optimization. Conversion rate optimization is the process of optimizing your paid search ads, landing pages, and website design for a higher visit-to-conversion rate.

Ongoing Campaign management and optimization. Running Google AdWords can be a little tricky. One wrong word or click and your ad will be targeting the wrong group of people, which could mean that you’re wasting money on clicks from folks who won’t convert into customers (or worse! Your competitor) – even if they are in your target audience demographic-wise. Several factors go into determining the effectiveness of an ad, including how qualified the people searching for it are, whether or not they find what they’re looking for when clicking through, and their willingness to buy from someone other than the advertiser running the ad. The key to successful Google Advertising is ongoing optimization. There are fluctuations in keyword search volume, user preferences, or a change due to demographic or social reasons. It’s imperative to look at data we collect via advertising and make changes as required to sustain and scale our advertising campaign.

Whatever gets tracked gets measured, and whatever gets measured gets improved. Data makes much noise, and there is a lot of data that Google offers, which can be analyzed to track performance, and required changes can be deployed if the results are not up to the mark. Successful PPC campaigns require ongoing monitoring, optimizing, testing, and learning. So that needs experience, up to date with the latest changes, data mining, data analysis and time. All the goals and tracking need to be thought through and deployed before you start advertising by injecting tracking codes on your website or landing page. For tracking purpose, one can use GTM (Google tag manager) and have it integrated with your Google ads account.

Unless you already have a dedicated Google advertising team or have deep pockets to test the waters, it makes total sense to partner with an agency with a dedicated team with a diverse skill set and years of experience running ads with Google. Life is too uncertain, and so is everything else; however, your probability of being successful will be very high if you have an agency managing your campaign, instead of you doing it yourself with limited knowledge and experience of Google advertising.

Benefits Of Google Ads

Google Ads enable you to take advantage of internet advertising: show your ads in front of the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the top ones:

1. Target your ads to potential buyers

Targeting allows you to show your ads to people with specific interests, i.e., interested in your products & services.

Google Ads provides a different form of targeting, which will enable you to target more relevant audiences and improve your returns on investment (ROI). Here is a look at the options that you have with Google ads that can make your advertising campaigns even more targeted:

  • Keywords: Words or phrases relevant to your products or service, which are used to show your advertisement when customers search for those keywords or visit relevant websites.
    • Ad location: Show your advertisement on Google search results pages and sites which are part of the Google Search and Display Networks.
    • Age, location, and language: Select your customers’ age, geographic location, and language.
    • Days, times, and frequency: Enable your ads to show during certain hours or days of the week, and determine how many times your ads appear in front of specific users.
    • Devices: Enable your ads to appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

2. Control your spent

Google Ads enables you to control how you spend your budget. There is no minimum. And you have the right to choose how much you spend per month, per day, and ad. You will pay only when someone clicks your ad.

3. Measure your growth

Google Ads allows you to track if someone clicked your ad if they clicked your ad and then take valuable action to your business, i.e., buy your product, download the app, or phoned in an order. By analyzing which ads get clicks, you know where to invest in your campaign. This can boost your return on your investment (ROI).

You can get other valuable data, including how much it costs you to get a form fill up, online purchases, or phone calls. And you can also use Google analytics tools to know about your customer’s shopping behaviors.

4. Crafting your Success with Google AdWords

Google Ads also provides you tools to easily manage and monitor accounts.

If you have to manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It makes you easily view and manage all of your Google Ads accounts with a single sign-in.

With Google Ads Editor, you can also manage your Google Ads account offline, and which allows you to quickly and conveniently make changes to your account; you can download your account info, modify your ad campaigns offline, and then upload your changes to Google Ads.

It’s straightforward to set up a PPC campaign for your business on any platform; however, there is no guarantee whether that campaign will deliver results. Businesses across the globe make much money using these marketing platforms, and at the same time, some companies lose much money on these platforms as their campaigns are not optimized.

With years of experience, our PPC expert helps you set up your initial campaign and optimize it to maximize your ROI. PPC Management Companies like Website Pandas ensure your campaign to generate the result and maximize the growth trajectory. Our success and growth are guaranteed as long as our clients succeed in their business objectives. Our comprehensive monthly report captures all the key performance indicators for your campaign. Small or big, all our clients get a dedicated relationship manager who will explain each data point in the report to the client and ask for feedback to improve.

Google Ads can be a powerful tool for your business, but managing them on your own can quickly become overwhelming.

We’ve been helping businesses manage their Google ads campaigns since 2010, and we know how to get the most out of this platform. Our team is experienced in digital marketing and will work with you to create an effective campaign that meets your goals.

You want to grow your business, not spend hours every day managing Google ads campaigns. Let us do it for you! We have the expertise needed to get the best ROI possible from these ads while also saving time, so you don’t have to worry about it anymore.

Contact Website Pandas today, and let’s talk about how we can help take care of all those pesky Google ad tasks so you can focus on what matters – growing your business! Either call us at 973-577-7213 or fill out the form (on the right side of this page), and we will get in touch with you shortly.

Frequently Asked Questions

Retargeting is an excellent tool for reminding prospective customers of your brand. But it works both ways–it can also help buyers make their decision.

It’s best to wait two to three weeks before making any significant changes to the Google campaign. This ensures a sufficient amount of data to analyze and make intelligent modifications to your campaign.

The main reason to separate Google Search and Google Display campaigns is to target individuals with different behaviors. Search marketing targets people who do information-seeking research, while display advertising targets those who make impulse purchases.

After years of research that includes some of the most potent tools for keyword research, we’ve concluded with Google Keyword planner and Semrush as our best option.

The click-through rate, or CTR, is the number of clicks your ad receives versus the number of times your ad was shown. You can calculate your CTR by dividing the total number of Clicks by the total number of impressions for your Google campaign.

An optimized Quality Score can decrease your Google Ad’s CPC. If you set a high bid on the PPC, it will rank highly at an expensive cost per click. We recommend not to overbid to achieve a higher ranking–instead, optimize for Quality Scores.

When someone searches, the Google Ads system finds all ads whose keywords match that search. The ads with higher Ad Rank (combination of bid & ad quality) are displayed to the user. Even if your competition bids higher than you, you can still rank higher at a lower price by using highly relevant keywords and ads. Google ad auctions are ongoing and occur for each search; there’s always the potential for varying results. You might see fluctuations in your ad’s position on the page or be unsure if your message will show at all.

A quality score is a progressive metric that depends on CTR, ad relevance, and landing page experience. We make sure the campaign structure aligns with best practices for new or existing campaigns to get the best quality score for a keyword.

We rely on data insights & Google Machine Learning to manage bid strategies. Ongoing optimization is key to a successful Google Ads campaign. Depending on campaign objectives & past performance, we deploy the required strategy. However, we endeavor to move to smart bidding strategies, such as “Maximum Conversions” or “Target CPA” for E-Commerce or leads-based campaigns.

Though it is subject to the project’s scope, our Google Ads Specialists usually get our clients started with Google Ads Campaign within seven days of sign up.

Every campaign may have different goals. We work with our clients to understand the goals they want to meet with Google Ads; it is crucial to define success for your campaign and track metrics that lead to that goal. We implement conversion tracking to measure & improve performance against your goal.

Yes, we offer marketing services across all platforms, including Facebook, Microsoft, Instagram, Twitter, Pinterest, etc.

We are a full-service Digital Marketing Agency and offer custom web design & development, Search Engine Optimization, Social Media Marketing, Advance Data Insights, etc. Please take a look at our service offerings on our website.

We have a team of 15 experienced Google Ads specialists with over 100 years of combined experience.

As a Google Ads Specialist agency, we have been managing pay-per-click advertising for our clients for over ten years.

We deploy dedicated resources to manage our client’s Google Ads account. Your account is regularly monitored and optimized by certified Google Ads Specialists for ad spend, search queries, ad performance, keywords modifications, ad extensions, bid strategy & adjustments, audience insights, etc.

We share monthly performance reports so you can track the progress of your campaign.

You will be paying for the ads to Google directly, and you will see the ad spend in your Google Ads account. You pay us for our services only. Our monthly reporting also includes the ad spend across campaigns in a month.

The management fees cover the complete management of your Google Ads account. All aspects of campaign management – such as bid strategy optimization, keyword research and management, remarketing lists settings and budgets, targeting by segmentation (geographic region/audiences), Ad copies, use of Google Ads features such as ad rotation variants or add extensions for site links, monthly reporting – are included within the management fees. This means you don’t have to worry about hiring additional account managers for your Google Ads management.

If you have campaigns running already, then we do not charge a setup fee. If we work with new campaign creation or update an existing one, there will be a one-time fee for that service.

At our agency, we charge a percentage of your monthly advertisement spend. Our fees can vary from 12% to 20% (of monthly ad spend) depending on the size and scope of your ad budget each month.

We work with budgets of all sizes. Budget is a relative word and may vary depending on the scope, complexity, competitive landscape, or needs of your project.

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