Google Ads Specialist
Do you wonder how certain businesses show up on top search results overnight when you Google them?
The answer is that they advertise with Google to show up in top search rankings on specific keywords. The keywords depend on what products or services they want to promote and the corresponding location.
Google now becomes synonymous with “search.” When you perform an online search, you don’t say “search” for it – you say “Google” it. With approximately 2+ billion searches a day and consumers “Googling” 24/7 something for which you could offer, it’s no wonder why any business would want to harness the power of the leading search engine. Google AdWords is the service that enables you to participate in Google keywords auctioning and be in front of customers when they’re searching for businesses like yours on Google Search, Maps, and Google partner sites. You only pay for the results, like clicks to your website or calls to your business.
Google AdWords is the primary way that businesses advertise to customers online. As opposed to simply sending out an email, a Google Ad will appear on your search engine results pages and at the top of mobile device screens in specific locations or when certain keywords are searched for. This allows you to target potential customers who may be more interested in what you may be offering. One can choose to target your ads just for specific geographies like New York City-Manhattan rather than nationwide; by language such as Spanish in Spain or English in Mexico; by different types of devices including desktop computers, mobile phones, tablets, etc.; with other factors influencing what people see when they use these channels – from demographics like age and gender to their interests based on either previous searches or websites visited. Depending on your business objective, be it sales if you are in e-commerce or lead generation (business to business or business to customer), branding (getting more eyeballs to your product or service offering), there are different campaigns that one can set up leveraging Google Ads platform. The campaigns which you may consider to advertise your business on Google are:
- Google Search Campaigns: The Google Search Network is a group of websites and apps where your ads can show. When you advertise on this network, your ad could show near search results when someone searches on Google regarding one of your keywords. Depending on your campaign settings, bid strategy, bid amount, ad copies, landing page, etc., your ad may have various appearances, such as alongside search results on Google Search Results, Google Play, in the Shopping tab, and Google Images or Maps.
- Google Display Campaigns: Advertising through the Google Display Network lets you target ads to people browsing their favorite websites, checking their Gmail account, or using mobile devices and apps. The Google Display Network can help you find the right audience, creating strategic ads across various channels. Over the years, Google Display Ads has proven to be an effective way for business owners to find new customers or reach out to current ones. Similar audiences and in-market audiences allow you to target people interested in what your company is all about, making it possible for businesses like ours with a website to find new prospects more efficiently. Data like remarketing lists that include customer information from websites can help re-engage previous visitors of sites on the net.
- Smart Campaigns: It is easy to create a simple-to-use Google AdWords campaign that brings customers to your business. Smart Campaigns provides a simplified interface compared to standard AdWords campaigns. Compared to other PPC platforms, the downside of Smart Campaigns is it doesn’t allow for as much customization and has limitations that may not resonate with everyone who’s accomplished in PPCs, but if someone is new to Google Ads and wants to start on his own, Google Smart Campaign could be a good fit.
- App Campaigns: As a mobile app advertiser, you want to connect with your next potential paying customers. You can streamline the process of marketing your app by launching an App campaign and sending it out to Google’s most popular platforms, including Search, YouTube, and the Google Display Network. Irrespective of app platforms (Android, IOS, or both), one can successfully target the customers to a single or both platforms.
- Discovery Campaigns: Using Google Discovery Campaigns, you can reach more of Google with a single campaign. With such widespread exposure, companies with websites worldwide are choosing Google Discovery Campaigns to gain a competitive edge over their nearby and worldwide competition. As a business, you now have the potential to reach more potential customers as they browse for everything from the latest food trends to adventure tour providers across popular Google platforms.
- Shopping Campaigns: Google Shopping Campaigns allows retailers to advertise their products to users in an engaging and appealing format showing comparisons of related products across different advertisers. With Smart Shopping campaigns, Google’s machine learning applies the product feed to create ads across many other networks. It automatically tests your image and text assets’ most relevant combinations before showing them to potential customers.
- Video Campaigns: Google ads Video Campaigns provides the opportunity to display multiple ads before, during, and after videos on YouTube and Google’s Display Network. YouTube is the second largest search engine (after Google). You can find anything on YouTube, from how to tie a bowtie to full-length movies and TV shows. And now, you can even watch live streams of events like the Olympics or presidential debates. Unlike a traditional AdWords campaign, demographic targeting can be used more efficiently. As an advertiser, you have more control over who sees your advertisement. With Google Ads Video Campaigns, one can either drive sales or traffic to a webpage, build awareness & create engagement with your next potential customer.
- Local Campaigns: Local Campaigns or Local Service Ads are an effective supplemental strategy for local professionals and businesses such as locksmiths, plumbers, garage door professionals, electricians, and HVAC services. Google machine learning makes sure that the user gets connected to the right business in the local area. If your business is listed in the “Local Service Ads” category, you can apply to run these local ads through the Google Ads Local Service interface. Only when you are approved will you be able to run these ads. These ads are cost-effective, too, as you only pay for a qualified lead depending on how you set up your campaign.
- Hotel Campaigns: Hotel campaigns allow you to bid for hotel ads on Google Search and Google Maps using ad manager. Hotel campaign advertisements can be found when searching for a particular city in the search engine or looking at hotels’ websites. There are too many options available to run Hotel Campaigns effectively, such as one can boost direct conversion rates by targeting online ads to a narrow geographical area. One may price the hotel using availability and traveler itineraries. Users can book the hotel on Google as well. You only pay for the ad when a customer reserves a hotel room. Different strategies and benefits are subject to how your campaign settings and structure is.
- Call Campaigns: Call Campaigns are very effective when you want your customers to call you directly instead of filling a form or performing any other action on a webpage, but you need to build an effective strategy if you want them to work. Ads created in call campaigns are built to only show on mobile devices that can make calls. With a massive upsurge in mobile usage, there is a tremendous opportunity that a business has to connect with its next customer.
There are many success stories of businesses that advertise with Google and have become significant. They have been able to take their brand from local to global with Google’s advertising capability through its ads or AdWords platform. A coin has two sides, and there are quite a few businesses that have not succeeded with the Google Ads due to the lack of skill required to set up and optimize their advertising campaigns on Google.
For beginners, Google offers the Google Ad Express platform. Wherein Google automatically sets up your campaign after providing basic information about your business to Google. However, you can’t scale your business with this. To become successful with your Google ads campaign, one needs to do thorough keyword analysis, competitor analysis, landing page testing, ad copies, bid strategy, etc.
Even if you have done some advertising on Google or you had your beginners luck with your first few campaigns, there is no guarantee that you will be able to get the results in the same proportion as you scale up your marketing budget and try to either sell more products or services in the same area or sell the same products or services in different geographies or regions.
Managing performance is the key as you try and take your advertising to the next level.
Google AdWords is the world’s most popular pay-per-click advertising service. Businesses of all shapes and sizes use it to grow their customer base, but many are unsure if they should be hiring an agency or doing everything themselves. If you’re a small business or entrepreneur and want to grow your company without spending vast amounts of money on ads, then hiring an agency may be the correct answer for you. Several great agencies can help with everything from SEO (search engine optimization) to social media strategy.
As a business owner, you want to put your time and energy into what matters the most. You don’t need any distractions when it comes to marketing- that’s why hiring an agency is so important! With so much information on how to do Google AdWords yourself, it can be hard to know what you should do for your business. For this reason, we recommend working with a professional who will help set up campaigns that will bring in traffic on autopilot and get more customers through the door.
With over 150 years of combined team experience in Google AdWords, we know few tried and true best practices when creating your campaigns. As soon as you sign up with us, our Google Ads specialist team will be able to set up your first campaign and get you up and running on Google AdWords. The data on how effective Google ads is clear: it works! And if you’re not using this powerhouse of an advertising tool, then you’re leaving money on the table without maximizing your capabilities. Previous studies have shown that companies running paid search campaigns could see up to three times higher conversion rates and 18% less cost per acquisition when compared with marketing channels like TV advertisements and radio spots.
Our approach to Google AdWords is to provide top-notch customer service and affordable pricing. What’s more, if a client ever has any questions about their campaigns or needs help to optimize them for performance, they can always shoot our team an email or call us anytime. There are absolutely no restrictions on communication with us; clients will never be left out of the loop due to language barriers like those found at few agencies! In addition, because we’re so confident about how well Google Ads works for businesses, our team is always ready to answer any questions you might have about your campaign and how it’s performing. But that doesn’t mean we can’t enjoy a laugh or two while doing so!
What makes Website Pandas a preferred Google Ads Agency?
Website Pandas has been an invaluable asset to many businesses looking for exposure online because not only do we know the ins and outs of what works, but our professional approach will make it seem as though all work was done in-house. Many things need to be looked at while setting up the Google AdWords campaign, and we have called out the few most critical aspects that we follow as a part of the process.
- Competitive Analysis: Google AdWords is an invaluable tool, but it can do more harm than good if you don’t use the service strategically. If your campaign targets too competitive keywords for your company to succeed (meaning they have lots of competition), then Google will show your advertisement less frequently. This causes fewer people to see and click on the ad – which means lower visibility when organic search results and paid listings are taken into account. For this reason, it makes sense to do the competitive study and see how your competitors are advertising in your space. What keywords they are using, their ad copies, campaign types, bid amount, etc. Competitive analysis helps understand the competitive landscape & how your competitors are advertising on Google to create a more successful campaign for you. It also helps with keyword research, which is essential in getting people to click through your website. You want people clicking on ads for what they’re looking for and not just because they saw something interesting while browsing the internet. We use premium paid tools like SEMrush or SpyFu, which provide information about keywords used by other advertisers and their budgets and bids per keyword. This data gives insight into what strategies work best when competing against others on Google AdWords, allowing us to make informed decisions about how much money should be spent on each ad group or keyword phrase during the setup phase of your campaign.
- Keyword research and selection: Keyword research can be an overwhelming task, but understanding what keywords are best for your business is key to successful marketing. Without figuring out which keywords your customers are searching for, your paid search marketing will be inefficient. Conducting keyword research is essential to finding the best keywords for an AdWords campaign. This way, you can see traffic volumes and costs, which will give insight into how much you want to bid on keywords that work well for your business.
- Campaign strategy: Google AdWords provides several bid strategies tailored to different campaign types. Depending on the goal of the campaign & campaign type, we choose from various available strategies at the campaign level. If we have multiple campaigns in an account, different campaigns may have different strategies depending on what we expect. The bid strategy could be automated such as “Maximum Conversion,” “Target CPA,” “Maximize Clicks,” or manual strategy such as “Manual CPC.”
- Customer Segmentation. If we are targeting a specific audience, then it’s easier to see the success of your campaign and whether or not it was worth running in the first place. It also creates an opportunity for companies to market their products more often and reach people who are interested in what they have on offer, which will lead even further down the line to increased sales numbers; that said, this does take time, so don’t expect any quick results with AdWords advertising campaigns.
- Landing page experience is a critical metric for a good quality score. An engaging landing page can help lower customer acquisition costs, acquire more customers, and maximize the value of your ad spend.
- Campaign setup. The campaign setup and structure play a pivotal role in determining the success and scalability of the Google Ads Campaign. Setting up separate campaigns, ad groups, ads, call extensions, and keyword lists, negative keyword list, audience, for each category will helLanding page design, development & optimization. Landing page optimization is one of the best ways to ensure the highest possible conversion rate. Google allocates a quality score to each keyword on a scale of 1 to 10, and we strive to maximize the quality score at the keyword levep you keep your advertisements relevant. Ongoing optimization is a key to a successful Google Ad Campaign. A good setup enables you to make changes smoothly to a campaign.
- Ad creative copywriting. Once we have our keywords selected and bids set at the optimal level, it’s time to create ads that will resonate with potential customers by crafting compelling messages. It’s essential to make sure that the ad copies are not too generic. Creative Ad copies improve ad relevance and drive users who are more likely to click through and interact with your brand.
- Bid management and ROI tracking. To measure the success of any paid search campaign, it’s important to understand the “ROI” and profit margins associated with each product. We need to quickly evaluate return on investment and performance for each product and make changes as required. We do this by setting up revenue and conversion tracking so that we know our profitable keywords and ads over time. We utilize this and make changes on an ongoing basis to improve our overall campaign performance.
- Conversion Rate Optimization. Conversion rate optimization is the process of optimizing your paid search ads, landing pages, and website design for a higher visit-to-conversion rate.
Ongoing Campaign management and optimization. Running Google AdWords can be a little tricky. One wrong word or click and your ad will be targeting the wrong group of people, which could mean that you’re wasting money on clicks from folks who won’t convert into customers (or worse! Your competitor) – even if they are in your target audience demographic-wise. Several factors go into determining the effectiveness of an ad, including how qualified the people searching for it are, whether or not they find what they’re looking for when clicking through, and their willingness to buy from someone other than the advertiser running the ad. The key to successful Google Advertising is ongoing optimization. There are fluctuations in keyword search volume, user preferences, or a change due to demographic or social reasons. It’s imperative to look at data we collect via advertising and make changes as required to sustain and scale our advertising campaign.
Whatever gets tracked gets measured, and whatever gets measured gets improved. Data makes much noise, and there is a lot of data that Google offers, which can be analyzed to track performance, and required changes can be deployed if the results are not up to the mark. Successful PPC campaigns require ongoing monitoring, optimizing, testing, and learning. So that needs experience, up to date with the latest changes, data mining, data analysis and time. All the goals and tracking need to be thought through and deployed before you start advertising by injecting tracking codes on your website or landing page. For tracking purpose, one can use GTM (Google tag manager) and have it integrated with your Google ads account.
Unless you already have a dedicated Google advertising team or have deep pockets to test the waters, it makes total sense to partner with an agency with a dedicated team with a diverse skill set and years of experience running ads with Google. Life is too uncertain, and so is everything else; however, your probability of being successful will be very high if you have an agency managing your campaign, instead of you doing it yourself with limited knowledge and experience of Google advertising.