The Advantages of Finding the Right Brand Name

Get instant recognition and strengthen relationships with your customers

A strong brand identity can give you an immediate advantage over your competitors. It is the most valuable asset of your business in driving differentiation and boosting acceptance. Your brand identity can either make or break your success.

Finding the right brand name is critical when setting up a Shopify business if you want to stand out from the crowd. We are happy to share a few ideas.

You have to put effort and time into arriving at a brand name that reflects your business values, culture, and offerings and connects with your target audience instantly. It is how your customers will recognize and connect with you and talk about you.

Why Is Brand Strategy Important?

Widen your customers and market your services impactfully

Your brand is powerful. Think of it as the face of your Shopify business. So when a customer thinks of or talks about you, your brand should be the first thing that comes to mind. That face could be good or bad, strong or weak. The perception of your brand depends on the impact that brand face has on them.

Your brand identity should emotionally connect with your customers and leave a lasting impression.

From delighted customers to high profit margins, there are many benefits.

Build customer loyalty
Enhance word-of-mouth marketing
Stand out from competitors in your market niche
Command higher pricing for products or services

With Shopify’s popularity, anyone can start an e-commerce store. The only issue this creates is that every other Shopify store looks similar. This calls for a unique brand strategy that defines your brand identity and sells for you. To create an impactful brand strategy, you need experts who understand your market competition and business goals.

The best way to stand out is through branding.

How To Build A Brand Strategy For Shopify Store?

Craft the right strategy and open the doors for growth.

1/ Understand Your Customers

Before you start selling online, it’s always good to know who your buyers are. If not, even if you build the perfect brand identity, it will not resonate with the right target audience. Think about it. How you sell your product that targets people aged 50+ will differ from selling to people aged 20 to 45.

Let us say you own a Shopify store that allows customers to purchase personalized pens for children. Your brand strategy should focus on attracting children in this case. Using bright patterns and colors is apt to grab children’s attention.

Compare this with a Shopify store that sells personalized branded pens for business owners. Despite selling the same product, it would have a different appearance to people of a particular age group.

A clear idea of who your customers are is a helpful guide in building your branding experience.

As a Shopify eCommerce owner, you get to decide who your customers will be and then work on the brand strategy to match them.

What is the age group of your target customers?
How will your product change their lives (so they want to buy your products)
Are my products good to have or a necessity?
Does my product cater to a specific gender?
How should my products make my customers feel?

These aren’t just questions. These are ways to get a clear picture of the audience you want to target, based on which you can then build your brand strategy.

2/ Understand Why You Are Running Business

When you consider this headline, you think about why your brand exists. There are competitors, and part of building your Shopify brand strategy involves an in-depth knowledge of WHY?

When you know the WHY, your next step would be to make it known to your potential customers.

Customers will buy from an online shop that they believe will thrive in the long haul, not one they think will sink soon.

A brand strategy enables you to show your customers the benefits of your Shopify business. It conveys your brand’s uniqueness and what makes it different.

We have already established that many Shopify stores tend to look alike. This means you need a brand strategy that spotlights your store, implementing unique features and functionalities that set your online shop apart from others.

One of the best ways to ensure this is to have a good brand strategy from the start so that your branding is consistent throughout.

Ask. Does your Shopify store reflect the image you are trying to convey to your audience?

In short, the aim is to ensure your entire Shopify website feels and speaks like your branding strategy.

Conversations with customers are a way to get input or feedback to improve your products and refresh your brand strategy. Ensure you ask your customers to share reviews or feedback and add those to your site. It is a natural process for your business to mature, and it should be a welcome move. Constructive feedback helps you build or refresh your brand strategy that your customers resonate well with and love.

The ultimate aim for an ecommerce business store is to strengthen your brand strategy enough that even if customers have had a bad experience, they continue as your customer instead of opting out. To make this happen, you need to show that your Shopify brand is committed to helping and supporting customers through constructive feedback and reviews.

Show your customers that you are serious about fixing issues if they give you a one- or two-star rating. Reach out to offer a solution by a refund or replacement.

The actions you take to fix issues will go a long way to showing your existing and prospective customers that you care. Nothing screams “Amazing Brand!” more than a Shopify store that shows they care. The actions will help establish your brand presence. It will help paint a memorable picture of it in the minds of your customers. Customer retention improves, and the sales conversion rate increases.

Building Brand Strategy - Holistic Process

Brand strategy development is a comprehensive plan

Brand strategy building is not limited to merely refurbishing the logo and branding elements. It goes in-depth. It requires you to look at all aspects of your business, which helps you decide what you want your brand to be and look like and what feeling it should evoke. It also involves taking strategic measures to put the strategy into action.

Boost Your Equity With a Strong Strategy

Gain more appreciation from your prospects

A strong Shopify brand strategy will help you increase your equity. It means more credibility, appreciation, and recognition for your brand. You benefit from being able to convert a new shopper or retain an existing one even if they could buy the products you offer elsewhere. Your subsequent marketing efforts will help you leverage your well-built emotional connection with current and potential customers and engage stakeholders. People will be able to differentiate your services and become more trustful of your business.

Why Choose Us?

Top Ranked Shopify Brand Strategy Services

Benefit from our effective and research-driven brand strategy-building services.

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1/ Convey Your Values

We help you figure out what your brand stands for and how to communicate it to your consumers.

2/ Deliver a Delightful Brand Experience

You will struggle to earn the trust and loyalty of customers whose experience with your brand has been inconsistent. Customers trust your brand when their experiences of it meet or exceed their expectations consistently.

3/ Always Make Informed Decisions

You can easily get carried away by the shiny object syndrome (SOS). A clear brand strategy enables you to make prudent decisions with ease.

4/ Build accountability

Continuing along the same vein, committing to a clear brand strategy ensures that everyone is kept accountable.

5/ Target the right customers

We ensure your brand strategy syncs with your marketing campaigns. We know who you are targeting, what they care about, and how to speak to them.

6/ Validate your ability to grow

A clear brand strategy gives investors an indication that you have carefully thought about ways to use your valuable assets. The action, in turn, helps validate your Shopify store.

7/ Showcase your brand personality

A brand strategy helps judge the effectiveness of your logo design. It tells how well it reflects your business culture and values.

8/ Create a unified brand vision

It is pretty hard to beat your competitors. A large part of the brand strategy process is bringing all the elements together as one unit and getting customers to buy into your brand vision.

What Our Clients Say?

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“Working with Website Pandas has been an absolutely amazing experience. They’ve been our partners for over six years now, and there is nothing I would complain about. The team does everything to make your business unique and at the top of web searches. I would highly recommend the agency to anyone looking to improve their online presence.”

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“Website Pandas seamlessly executed our digital marketing strategy with impressive skill. The team showed us how Google can be used in innovative ways. Our company has experienced consistent and exponential growth on channels that didn’t work for us before. Now, we consider Website Pandas more of an extension of our company than a partner.”

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