Grow Your Shopify Ecommerce Business With Social Media Marketing
Does your Shopify Store or ecommerce business grab the vote of confidence it needs from social media channels?
In today’s digital era, social media marketing (SMM) is the common denominator for building online visibility, credibility, integrity, and creating engaging and meaningful connections with your customers.
When you have a huge fan following on social channels, it helps increase referrals and word-of-mouth advocacy and improves purchase intent. The audience is mapped based on interest, age, and demographics.
You build a strong connection with customers when you engage with them. It creates credibility and validity, and customers are more likely to buy from you.
Shopify Store Traffic & Conversions
Run social media campaigns that influence leads and drive sales from your Shopify Store. Retargeting social ads can help put your Shopify Store in front of potential customers and increase sale conversions.
Statistics show that there are 4.57 billion global social media users, with 346 million new social media users added last year. Furthermore, data shows that social media users spend an average of 2.24 hours every day working across social media platforms.
Social media platform usage continues to grow exponentially, which means that social media is becoming crucial in reaching your target audience and improving visibility.
Most online marketers enter the social media marketing realm without really understanding what it entails and how to make the best use of it. Don’t make this mistake.
Let’s first understand Social Media Marketing (SMM)
SMM is a powerful tool to create brand visibility and reach your prospective customers who are spending time online and to connect with a diverse audience segment.
A strategic, data-driven, and dynamic social media marketing plan can help turn customers into advocates. It can positively influence your digital marketing and SEO efforts to drive more leads to your Shopify Store.
Difference between Digital Marketing and Social Media Marketing
Most users believe that implementing various SMM methods qualifies as digital marketing. Fact is, social media marketing is just a fraction of the larger scheme of things.
Let’s understand this better.
Digital Marketing is an inclusive marketing method that uses offline and online marketing tactics to promote your Shopify products and services. It involves SMM, SEO, PPC advertising, Optimization of ecommerce business, and Email Marketing.
Social Media Marketing is one of the components of digital marketing. It leverages social media platforms to introduce products or services and connect and engage with prospective buyers. It involves collaborating with influencers, publishing unique, creative, and fresh content, and adopting marketing trends that convince prospects to take action.
Along with SMM, digital marketing efforts are equally important to explore various internet marketing tactics that work hand-in-glove with your social media campaigns to achieve sustainable desired success.
How is Social Media Marketing relevant for Shopify Stores?
Let’s check out these numbers.
- 66% of Facebook users like or follow a brand on this platform.
- 90% of Instagram users follow a business on this platform.
- 83% of Pinterest users made purchases based on the brand’s content they liked on this platform.
- 77% of Twitter users feel positive about a brand that responds to their comments.
- 53% of Twitter users purchased a product they first discovered on this platform.
- 89% of online marketer’s state that Instagram is an effective platform for influencer marketing.
Social media marketing is critical to the success of your Shopify Store. However, if you incorporate digital and social media marketing strategies, you can make the best use of both to boost presence and drive sales.
Social media marketing allows you to showcase your Shopify store to potential customers who are ready to convert. It enables your Shopify store to maximize customer touch points and increase opportunities for conversation.
Remember, it’s about combining the right digital and social media marketing tactics to convey your brand intention and grab attention.
How does your Shopify Store benefit from Social Media Marketing?
Start-ups and established ecommerce businesses are leveraging the advantages of social media marketing. With the right social media and content marketing strategy and campaigns, your Shopify Store can attract increased traffic, healthier engagement, and enhanced consumer loyalty.
If you are still juggling on reasons to invest in social media marketing services, we have lined up some of the reasons you should.
Better Online Presence & Visibility
Social media marketing is re-adapting, re-inventing, and progressing with changing times. It is becoming one of the powerful online marketing resources for Shopify store owners and ecommerce businesses. Some top social media channels like Twitter, Facebook, Instagram, LinkedIn, and YouTube can increase visibility, expose your Shopify Store to potential customers, and generate interest to improve purchase intent. With an effective social media and content marketing strategy, you can create more social signals and engagement that allow your ecommerce business to connect with a broader and diverse online community.
High Search Engine Rankings
Search engines have been incorporating new algorithms, updates, and social media plug-ins into their result pages, recognizing the significance of social connection. The more your content is shared across social media channels, the more traffic your Shopify Store will attract.
Targeting Specific Customers
Even if your content is engaging, it won’t attract online conversions if it doesn’t reach the right audience. Social Media Marketing lets you identify and categorize your ideal audience by location, age, and online activities. It can help determine and analyze your niche audience and their online behavior so that you can run relevant social media campaigns and ads.
According to a recent study, approximately 54% of online users utilize social media channels to research products/ services. 49% of consumers are influenced by recommendations from online influencers when looking for certain products/ services. Create visibility of your Shopify Store and position it in front of the right audience using a strategic SMM plan.
Every social media marketing package is custom-made to match your budget and objectives. You have full control over it and can create and maintain an online image that appeals to your target customers and ensure your SMM game is on point.
Enhanced Consumer Trust
When you strategically use social media for marketing, you can create an insightful and meaningful connection with your followers. Adding value through unique and engaging content helps strike the right chord with your target audience and drive online conversations that keep the pulse on your Shopify Store running. Customer testimonials, case studies, and other relevant content further enhance your Shopify store credibility. These tactics play a crucial role in gaining consumer trust while building long-lasting relationships.
Multiple Options for Marketing
Besides Twitter, Facebook, Instagram, YouTube, and LinkedIn, there is WhatsApp, Snapchat, Messenger, We Chat, and similar platforms for marketing your products or services. An in-depth business review, audience analysis, and competitor benchmarking can help determine which social media marketing platforms work best for your ecommerce business.
Driving Sales & Profitability
Few social media channels allow you to showcase your Shopify products and services at a lower budget. It helps you reach an unlimited number of prospective customers across diverse locations without additional expenses.
Things to keep in mind: –
- Conduct extensive online market research
- Identify the social media marketing platforms you want to leverage
- Analyze the behavior of your audience
- Publish engaging content
- Engage with your audience
- Run targeted social media campaigns and ads
- Combine your online marketing channels
- Partner with relevant influencers
- Optimize your social media pages
- Ensure consistency of your brand across all platforms
- Conduct social media and ad campaigns
- Analyze and monitor campaign results
- Use analytics to optimize your social media campaigns
What do Website Pandas offer?
Dedicated Account Manager
Website Pandas will assign an experienced account manager to work with you on the social media marketing needs and objectives of your Shopify Store.
Strategic Onboarding Process
Our social media marketing strategists will perform an in-depth analysis of your Shopify Store and conceptualize, develop, and execute a social media and content marketing strategy, campaign, and tactics to help achieve desired goals.
Custom-tailored Social Media Marketing Strategy
We will design a social media marketing strategy that fits your Shopify Store objectives and budget and boost your online engagement and marketing efforts. From identifying your target audience to creating SMM plans, we will target specific keywords relevant to your products/ service and use analytics and social media listening tools for monitoring progress.
Social Media Campaign Reports
Our in-depth, customized reporting structure provides an insight into how well the social media content and campaigns are performing. We will provide a bi-monthly and monthly breakdown of the social media tasks and hours spent.
Organic and Paid Reach
Website Pandas team will develop a media planning strategy for organic and paid marketing reach to maximize the visibility of your Shopify products or services and enhance conversions.
Diverse Social Media Marketing Experience
Website Pandas is experienced in diverse markets, covering B2B and B2C at all levels. We strive to go above and beyond to give your Shopify Store a credible social media presence through sustained outreach campaigns and ads and leveraging online resources and social trends.
Ready to begin your journey on social media?