Shopify Website & Marketing Content Services

A good website & marketing content strategy helps grab the attention of visitors almost instantly. These are the ones that are in the awareness stage.

You can draft content for each stage of the marketing funnel and nudge them towards buying by understanding customer purchase intent.

It all boils down to these three stages, with each requiring a different content marketing approach.

• Awareness
• Deliberation
• Decision-making

Content creation is not enough. You need to ensure it connects with and engages your target audience.

Customers at the awareness stage are not ready to purchase yet. They might not opt-in to your newsletter or email list. Content that targets such customers for a hard sell fails.

Marketing content that builds brand awareness and gets customers to engage will move them into the deliberation stage.

To boost the growth of your Shopify store, you need to;

• Know which content type performs best
• How to make your content reach potential customers
• How to convert the opportunity into sales.

Unique Content

It is a piece of cliched advice for most, but there is a good reason why it is vital and given high importance. It’s common sense. Every ecommerce business in your industry niche is contesting to capture the same target audience. Therefore, you need to find a way of separating your Shopify store from the rest. If you have a blog, drafting meaningful content that offers value to your audience is what will work and compel them to come back.

Long-form content sheds sufficient light on the topic of interest, and your audience can extract value from them. However, the trick is not to make your blogs lengthy that they lose interest halfway.

If you plan to use videos as your format for your marketing content, ensure they are of the best quality. You can add animation and motion graphics to make them more attractive. An apt content acts as the pillar on which your brand stands.

Storytelling Content

Most ecommerce businesses use informative or educative content that talks about their business niche, products, or relatable aspects of products. Few even go as far as adding other touchpoints of other industry niches. It’s not a bad thing. But the market is saturated, and if you want to stand out, you need to change your website and marketing content tactics.

An effective way is taking the storytelling route in your Website & Marketing Content strategy. The storytelling content format enables you to leave a personal impression with your target audience. But how do you include storytelling in your content?

If you don’t have associations in the industry since you are just starting, you can actively make connections by leaving comments or contacting them on established blogs.

Additionally, you can get active on social media and interact with the established names. When you connect with them for a guest blogging opportunity, you won’t be new to them.

Once you get your content on an authority site, you are more likely to attract more traffic to your Shopify store. It opens opportunities for guest blogging and for your content to reach out to a broader audience. It increases traffic to your Shopify store and also builds the reputation of your brand and its identity.

Fresh Blog Content

As per a recent study, the higher the frequency of publishing blog posts, the more traffic they bring to your Shopify store blog page.

In recent research, companies that published 17 or more blog posts in a month received almost 4.5 times more website traffic than those that publish fewer than 05 blog posts in a month.

The company size does not matter. The more often you publish blog posts, the more traffic it will bring to your site.

Our tip. Publishing at least 11 blog posts every month is a good strategy. The impact of frequent publishing gets higher over time.

Blog posts and relevant content with visual storytelling are top-of-the-sales-funnel content that increases brand awareness and drives traffic to your Shopify store. Expert copywriters can compose content in line with our Website and Marketing Content strategists and account managers. Blogs are an excellent medium to increase your brand presence by driving organic traffic to your Shopify site. Your blog content is drafted based on the monthly editorial calendars we share with you.

Good content uses its potential to help you achieve your desired goal. One of the best ways to showcase such content to your target audience is via social media.

Social media platforms have the potential to help you increase your target audience base. Facebook alone has close to 1.7 billion users that give you an extensive target-audience base to attract, connect and engage with them, and nudge them to make a purchase decision. It helps create a strong bond with existing customers and reels in new potential buyers.

Video content interlocks brilliantly with social media mechanics. Once posted, if your audience loves it, they will push it out further for you. It helps in achieving a wider reach than what you would from other forms of content promotion. Linking your video content to your Shopify store helps in its viral spread, leading to higher visits and increased sales and referrals.

On social media, video content garners 53% more likes and engagement than text-based content. It has an 84% CTR. And these percentages look fantastic when it comes to driving visits to your Shopify store.

Social media platforms are an apt place to promote your brand ethos and create a strong bond with your existing customers and potential buyers.