A good website & marketing content strategy helps grab the attention of visitors almost instantly. These are the ones that are in the awareness stage.
You can draft content for each stage of the marketing funnel and nudge them towards buying by understanding customer purchase intent.
It all boils down to these three stages, with each requiring a different content marketing approach.
- Awareness
- Deliberation
- Decision-making
Content creation is not enough. You need to ensure it connects with and engages your target audience.
Customers at the awareness stage are not ready to purchase yet. They might not opt-in to your newsletter or email list. Content that targets such customers for a hard sell fails.
Marketing content that builds brand awareness and gets customers to engage will move them into the deliberation stage.
To boost the growth of your Shopify store, you need to;
- Know which content type performs best
- How to make your content reach potential customers
- How to convert the opportunity into sales.