Website & Content Marketing Services To Boost Sales For Your Shopify Store
Engaging website content has the power to boost traffic to your Shopify store and your revenue. It is because content compels your customers to connect and engage.
A good website and content marketing strategy for your Shopify store has the power to build this connection and nudge engagement.
When your customers are fully connected, it is a battle half won. It all begins with great content.
First, get your content out there, and then close the content-to-sale loop.
Almost 70% of your customers would prefer learning more about your business through your blog or an article.
Did you know that one-third of the traffic of ecommerce websites comprises returning visitors, and two-thirds are visitors who will never return to your site?
Did you also know that customers could visit your Shopify store up to five times before they buy your product? Only a few will jump straight to purchasing it.
A good website & marketing content strategy helps grab the attention of visitors almost instantly. These are the ones that are in the awareness stage.
You can draft content for each stage of the marketing funnel and nudge them towards buying by understanding customer purchase intent.
It all boils down to these three stages, with each requiring a different content marketing approach.
Content creation is not enough. You need to ensure it connects with and engages your target audience.
Customers at the awareness stage are not ready to purchase yet. They might not opt-in to your newsletter or email list. Content that targets such customers for a hard sell fails.
Marketing content that builds brand awareness and gets customers to engage will move them into the deliberation stage.
To boost the growth of your Shopify store, you need to;
- Know which content type performs best
- How to make your content reach potential customers
- How to convert the opportunity into sales.
Therefore, you need to draft content that appeals to your target audience and offers value. In simple words, your content should focus on information that is valuable to your customers.
Quality content can hold the attention of customers, increasing their trust in your business. It means that you will be their go-to online store for anything they need in your industry niche. Consistent quality content helps build trust and increases valuable organic traffic to your Shopify store. It helps in heightening your chances of converting visitors to buyers.
So, how does this happen?
Optimized unique quality content ranks high on SERPs and amplifies the success of your Shopify store.
Boost Your Shopify Store with Website & Marketing Content
Many ecommerce businesses spend a lot on PPC or some form of paid marketing services. Paid ads might drive traffic to your Shopify store, but they do not churn up valuable organic traffic.
Shopify website and marketing content use less money to get you a tangible gain. Let us take a closer look at this strategy.
It is a piece of cliched advice for most, but there is a good reason why it is vital and given high importance. It’s common sense. Every ecommerce business in your industry niche is contesting to capture the same target audience. Therefore, you need to find a way of separating your Shopify store from the rest. If you have a blog, drafting meaningful content that offers value to your audience is what will work and compel them to come back.
Long-form content sheds sufficient light on the topic of interest, and your audience can extract value from them. However, the trick is not to make your blogs lengthy that they lose interest halfway.
If you plan to use videos as your format for your marketing content, ensure they are of the best quality. You can add animation and motion graphics to make them more attractive. An apt content acts as the pillar on which your brand stands.
Most ecommerce businesses use informative or educative content that talks about their business niche, products, or relatable aspects of products. Few even go as far as adding other touchpoints of other industry niches. It’s not a bad thing. But the market is saturated, and if you want to stand out, you need to change your website and marketing content tactics.
An effective way is taking the storytelling route in your Website & Marketing Content strategy. The storytelling content format enables you to leave a personal impression with your target audience. But how do you include storytelling in your content?
How about starting with your own story?
Customers are curious about the origin of your business. They want to know about your journey, how you built your brand, how you made it this far, and your plans of action in the future.
They relate well to such stories because they humanize your brand, stripping any false character associated with the topic. Additionally, you can interview eminent personalities using your brand or who are somehow connected to your brand and capture their story. If it is not feasible, you can interview customers who have a successful stint with your products.
A lucrative aspect of Shopify website and marketing content that adds value and taps into successful industry personalities and brands.
If you get an opportunity to feature your content on guest sites, the association of your brand with such authority sites acts as a stamp of approval. Your target market will show more interest in what you can offer.
If you’re new, you need to reach out to sites with more traction in your field and seize some authority. Non-paid guest blogging opportunities at this stage are more feasible and are a great way to get started with this content marketing strategy.
If you don’t have associations in the industry since you are just starting, you can actively make connections by leaving comments or contacting them on established blogs.
Additionally, you can get active on social media and interact with the established names. When you connect with them for a guest blogging opportunity, you won’t be new to them.
Once you get your content on an authority site, you are more likely to attract more traffic to your Shopify store. It opens opportunities for guest blogging and for your content to reach out to a broader audience. It increases traffic to your Shopify store and also builds the reputation of your brand and its identity.
Fresh Blog Content
As per a recent study, the higher the frequency of publishing blog posts, the more traffic they bring to your Shopify store blog page.
In recent research, companies that published 17 or more blog posts in a month received almost 4.5 times more website traffic than those that publish fewer than 05 blog posts in a month.
The company size does not matter. The more often you publish blog posts, the more traffic it will bring to your site.
Our tip. Publishing at least 11 blog posts every month is a good strategy. The impact of frequent publishing gets higher over time.
Blog posts and relevant content with visual storytelling are top-of-the-sales-funnel content that increases brand awareness and drives traffic to your Shopify store. Expert copywriters can compose content in line with our Website and Marketing Content strategists and account managers. Blogs are an excellent medium to increase your brand presence by driving organic traffic to your Shopify site. Your blog content is drafted based on the monthly editorial calendars we share with you.
Understand the power of video content
Did you know that 97% of online marketers state that customers watch product videos before buying? In the United States alone, over 75 million consumers watch videos online every day.
The statistics reveal why most online businesses rely heavily on videos as part of their website and marketing content strategy. You can embed different types of video content into your blog posts to make them more engaging.
We can integrate videos on your Shopify product pages for added value and engagement and to boost traffic. Ecommerce businesses have used this to grow their revenue 49% faster.
As per a recent study, customers are 95% more likely to retain your product or brand message through your videos, and 10% of them when you use plain text. You can publish educative videos that show your audience how to use your products and get the best out of them.
Why Social media as part of Website and Marketing Content Strategy?
Good content uses its potential to help you achieve your desired goal. One of the best ways to showcase such content to your target audience is via social media.
Social media platforms have the potential to help you increase your target audience base. Facebook alone has close to 1.7 billion users that give you an extensive target-audience base to attract, connect and engage with them, and nudge them to make a purchase decision. It helps create a strong bond with existing customers and reels in new potential buyers.
Video content interlocks brilliantly with social media mechanics. Once posted, if your audience loves it, they will push it out further for you. It helps in achieving a wider reach than what you would from other forms of content promotion. Linking your video content to your Shopify store helps in its viral spread, leading to higher visits and increased sales and referrals.
On social media, video content garners 53% more likes and engagement than text-based content. It has an 84% CTR. And these percentages look fantastic when it comes to driving visits to your Shopify store.
Social media platforms are an apt place to promote your brand ethos and create a strong bond with your existing customers and potential buyers.
What do Website Pandas have to say?
You need to do a lot more than just choosing the perfect custom Shopify theme that has all its bells ringing well if you need to boost the growth of your ecommerce business. That said, to advance the progress of your Shopify store, you need to invest resources into your website and marketing content strategy.
- We craft unique content and incorporate storytelling techniques.
- We help you with a list of authority sites for guest blogging where you can post and promote your brand content before a broader audience base.
- Our website and marketing content strategy use the power of social media for brand/ product promotion.
We offer full-service website and marketing content solutions to help grow your Shopify business and fuel your marketing efforts.
From strategy to content creation, publishing to dissemination, and online promotion, our Shopify Website & Marketing Content services can help achieve your business goals. Fuel your Shopify business with engaging content for your website, blog, email campaigns, social media pages, and paid distribution channels.
Website & Marketing Content Strategy is Our Game!