Be A Brand Above With Logo And Visual Branding For Your Shopify Store.
Your logo and visual branding say a lot about your business. The fine crafting carved into your business logo permeates a distinct appeal that embeds into the minds of your visitors. As experts in this field, we spend a lot of time designing logos and mapping the visual branding of online/ ecommerce businesses to give them a unique identity that is credible and memorable.
When you start an online business, the components cover your business name, an attractive logo that speaks to your audience, the font and color schemes, and overall visual brand identity. With a strong logo and visual identity that reflects your online business goals, you are more likely to create trust with the audience the moment they connect with your business. Your Shopify store will start on the right foot and help build your business for success.
If you own a Shopify business, a refreshing look will make a world of difference to how your customers perceive you. Having a professionally designed logo with an attractive visual identity will help your business stand out in the crowd.
Visual branding is just part of the puzzle made up of visual elements of a brand identity. It is a powerful way to convey the personality of your brand. It helps your target audience recognize your Shopify business and want to connect with you.
Your visual identity comprises the story of your brand, positioning in the market, and brand messaging. Your business logo and branding components are your assets that convey credibility and let customers identify your Shopify business anywhere it appears.
Elements of Visual Branding
Here are some common elements of visual branding.
Logo: A visual aspect that reflects your brand or business. It can be an icon logo, a letter-mark, or a word-mark. Following are the examples.
Fonts & Typography: They are the combination and fonts and typography that support your brand story. These convey the emotional qualities of your brand to your target audience. It helps to communicate your brand information to viewers. The combination tells the mood and the effect it has on your business.
Color Scheme is a combination that conveys the different moods, messages, and intensity of the brand logo.
Patterns & Textures: These are a quick way of conveying the personality of your brand. A logo comprises color schemes with patterns and texture to change the way viewers see your brand. They showcase your brand personality that goes a long way in helping your visual branding.
Imagery & Photography: These are components of your logo and visual branding. You can click your photographs and use them. However, a professional photographer would be adept at taking eye-catching photos that reflect the visual creativity needed to support your brand.
Creating a Powerful Identity with Visual Branding
Visual branding elements include a logo, font and color schemes, patterns and textures, and imagery & photography. Here are the three things you can do to make your visual branding powerful and serve your brand identity and business.
Your visual branding should;
- Be distinctive and stands out so that your customers would know that the logo and visual belongs to your brand/ business.
- Personify the personality of your brand and evokes an emotional response. It should contribute to and enhance your brand identity, not confuse or conflict with it.
- Be consistent across all elements and everywhere your brand/products/services appear online and offline.
Designing a logo is not easy as one might think. Your logo is your business identity. It is synonymous with your brand or trademark. Examples are the Swish of Nike and Arches of McDonald. A logo is a foundation on which you create the feel and look of your marketing materials.
At Website Pandas, we design logos by analyzing your business, products, image, audience, and more. We keep in mind the purpose that your logo might serve in the long haul, and hence, offer a spectrum of formats for online and offline marketing.
The options are limitless. You will be amazed by the flexibility you enjoy with a professionally designed logo. It is smart to keep your business logo, color, font, theme, and trademark consistent in all your brand marketing materials. We are happy to give you the best Logo and Visual Branding services from the ground up.
All your brand marketing materials must comply with your visual identity guidelines. They should have one identity that helps your customers to connect with your business instantly.
Showcasing your brand story into one symbol can be challenging, which is why hiring a professional logo and visual branding agency is the right thing to do. Incorporating other components of visual identity, as aforementioned, will further support your brand story. Ultimately, visual branding should encompass a broad spectrum of shapes, color schemes, fonts, layouts, and graphic elements that reflect your brand story, far and wide.
Your Shopify business should leave a lasting impression.
A logo that puts your brand above your competitors generates credibility and leaves an unforgettable impression on your customers.
Customers, vendors, contractors, employees, and business partners interact with your business through a logo and visual identity. A logo is one of the visual identities of your brand. What is the impression you would want to leave on people who interact with your business? Do you want to ensure they have a memorable experience? Do you want to create trust and credibility? A professionally designed logo leaves the best impression of your brand and business.
There are many logo generators online that you can use to create free logos. However, if it does not connect with your target audience, it will be as good as not having one at all. The online platforms offer generic, uninspiring, and overused logos that are not unique and will not put you ahead of your competition. It will not leave a lasting, memorable impression on anyone. If you are starting a business or rebranding, you need to take all the necessary steps to set a sturdy foundation for your business success. You can accomplish this with a custom-designed visual branding identity.
At Website Pandas, we research your market and competition, identify what works and does not work for your online business niche, and create the artboard prototypes to help kickstart the process of building your visual identity. Following the initial research, we offer multiple logo design concepts that would work and then focus on one logo that you prefer. We refine it until you are satisfied with the end product.
Difference Between Logo, Brand, and Visual Identity
Your brand encapsulates the entirety of your business in every format. In a way, it’s the holistic brand personality and appeal of your Shopify business and everything it stands for.
Your logo is a graphic representation of your Shopify business. It’s small but plays a significant role in your brand story that subscribes to your identity.
Your visual identity communicates your entire brand story visually. Every graphic element associated with your Shopify business from marketing (online and offline), products, or services should support one cohesive visual brand strategy.
Website Pandas helps build a powerful Shopify business presence with strategic visual elements, from your logo to your visual identity.
Our Logo Design & Visual Branding Mock-ups
It is always good to view a mock-up version of your logo and visual branding identity and get a sense of how it will represent your Shopify business in the real world. Mock-ups include branding collaterals that encapsulate your visual brand identity. They allow for fewer errors when it comes to finalizing your designs. Whenever we create a logo and visual identity for our clients, we provide them with the mock-ups to help start the process.
Our Approach to Designing Your Logo and Visual Identity
Big or small, any Shopify business needs a new or fresh visual to establish your presence in the market, both online and offline. Our process to build your visual identity begins with working directly with our creative team. They have the skill and experience in the field of logo design and visual branding.
Our branding experts will first understand your market, brand story, positioning, messaging, industry trends, and more when preparing to design a logo and holistic visual strategy. We help your Shopify business stand out from the competition while ensuring that your business niche caters to your industry type and the needs of your buyers.
Our team will then present you with a variation of logo options and a comprehensive visual brand guide that shows how to use your brand elements productively. Whenever needed, our team can translate this into an operationalized branding design system.
Our strategic visual branding tells your brand story.
Our experienced teams love working with Shopify businesses to develop a perfect logo and visual branding identity that reflect your business culture, values, and goals.
We can help create a visual identity that sends the right message about your Shopify business to viewers and leaves a lasting memorable impression.
Our way to build, rebrand, refresh or reposition your visual identity.
Our team is skilled at navigating the nuances of the psychology of your logo and visual branding needs. We understand how a new or rebranded logo can play a vital role in creating or repositioning your brand message.
We take your inputs and use our strategic concepts to create your visual branding identity. We ensure it meets the aesthetic goals of your Shopify business.
Let us work together. Give us a call today!