Here Are Some Common Elements Of Visual Branding
Logo: A visual aspect that reflects your brand or business. It can be an icon logo, a letter-mark, or a word-mark. Following are the examples.
Fonts & Typography: They are the combination and fonts and typography that support your brand story. These convey the emotional qualities of your brand to your target audience. It helps to communicate your brand information to viewers. The combination tells the mood and the effect it has on your business.
Color Scheme is a combination that conveys the different moods, messages, and intensity of the brand logo.
Patterns & Textures: These are a quick way of conveying the personality of your brand. A logo comprises color schemes with patterns and texture to change the way viewers see your brand. They showcase your brand personality that goes a long way in helping your visual branding.
Imagery & Photography: These are components of your logo and visual branding. You can click your photographs and use them. However, a professional photographer would be adept at taking eye-catching photos that reflect the visual creativity needed to support your brand.