What Makes Your Shopify Store Outstanding And Unique?
It’s Great Content!
Research shows that content marketing costs about 62% less but gives three times as many leads as other traditional marketing methods. 70% of people would prefer reading about a brand or ecommerce business rather than knowing about it through the advertising route.
So, what type of content your customers would want from you? Is it content that creates visibility and drives sales for your Shopify store?
No matter which business we were working with, there were always people reaching out to us for help with their content marketing strategy and campaigns. Rankings matter, though most online marketers are still obsessively focused on methods that fail to drive leads. The focus should be on creating a content marketing strategy that generates traffic, quality leads, and drives sales.
Sales-driven Content Marketing
Did you know?
- 93% of marketers find interactive content valuable.
- 88% of B2B marketers in North America use content marketing as part of their digital marketing strategy
- 84% of all US companies are utilizing content marketing.
- 79% of B2B buyers share white papers as part of their content marketing strategy
- 75% of online marketers are planning to increase budgets for interactive content.
- 70% of businesses are using some form of content marketing.
- 70% of marketing professionals find data-driven marketing integral to campaigns.
- 60% of B2C marketers are utilizing content marketing.
Content marketing is one of the most powerful digital marketing methods that can enhance your Shopify store conversion rates. A structured content plan that follows search engine optimization and digital marketing techniques perform very well with search engines.
Why invest in Content Marketing?
With a content marketing strategy, you can connect with your audiences who are just a few blocks away or sprinkled across the globe.
Grow your Shopify Store Business
Consumers are always online, posting content, videos, reviews, products bought, etc. Also, 80% of consumers are online to research products or services. Moreover, local searches have increased by more than 500% in recent years.
If you want to grow your Shopify store business, traditional advertising will not cut to the chase.
Creating online visibility of your Shopify store is critical, which is where content marketing comes into play. You can connect with your potential customers in all the different stages of the buying funnel.
With relevant content assets such as posts, blogs, long-form content, infographics, you can create content that guides your customers through all stages of the buying funnel. It is at the bottom of the funnel that inquiries, quote requests, and purchases happen.
The result is a thriving Shopify business with no signs of slowing down.
Your ecommerce business defines who you are and contributes to building an ongoing data-bank of loyal customers. It also influences purchase decisions, which is why building awareness about your business is imperative.
It takes time to build and increase awareness. Content marketing is an ongoing process similar to Search Engine Optimization (SEO) that delivers brand awareness and long-term results. Therefore, you can expect more potential shoppers to choose your Shopify store when they want to buy.
Reason? You would have been providing them with valuable, informative, high-quality content on an ongoing basis. This quality content adds value by answering their queries. It guides them to buying your products or services.
By establishing brand loyalty, you can increase your sales share by up to nine times. It is massive given the competition.
Increase in Sales
A spike in conversion rate is what content marketing can give. Recent studies showed that ecommerce businesses with content marketing strategies offer a conversion rate that is six times higher than companies that do not focus on content marketing.
For example, if the monthly conversion rate of your Shopify store is 35%, a six-time increase means an increase of conversion rate by 2%
Better yet, think of the competition. Content marketing can help you gain a competitive edge. Your Shopify store can earn valuable leads and advocates.
The result is an increase in the market share, sales, and revenue of your Shopify business.
Reach Target Audience
In the day and age of the digital era, consumers have the power to block ads and choose which online sites they wish to engage. That could pose as one of the roadblocks to reaching your target audience through selective marketing channels.
Content marketing can help fix it. When you learn about your target audience’s preferences, pain points, and desires, you can help build a meaningful content marketing strategy that encourages them to read, interact, engage, and share your content further.
Before buying, shoppers research by reading close to 12-13 articles about the product or service. Some of the content might come from non-competitor sites, while some are on competing sites since customers are more likely to read the bottom of the funnel content. With content marketing, you can avoid this.
A personalized content marketing strategy should include all stages of the funnel content. It should help connect with potential shoppers from the early to the last stages of the buying funnel. So, when prospects make their buying decision, they would choose your Shopify store.
Expand Consumer Base
You ought to think about your target audience right from the earlier stages of the buying funnel. While they may not initially buy your product/ services, they will respond to your call-to-action at some point.
Before buying, consumers would want to know more about your Shopify store business. Almost 70% of users would prefer learning about you through content rather than ads. An ad cannot create a connection that content can.
By considering every stage of the buying funnel, you have the potential to expand your consumer base. You can take advantage of other content marketing benefits, including increased conversions and visibility.
Content marketing can create a long-term source of revenue for your Shopify store. It can generate almost 55% more leads than traditional marketing. By focusing on developing engaging content, you can attract new consumers and stay relevant.
Several benefits of Content marketing:
- Increase consumer trust and solidify your Shopify store as their top pick.
- Your informational and high-quality content is shared forward, thus attracting more potential leads.
Why choose Website Pandas for Content Marketing Services?
A good question. Here are some of the many reasons.
We adapt very quickly to the changing dynamics of digital and content marketing techniques. Our body of work and experience will help deliver results for your Shopify store.
Website Pandas maintains a high client retention rate. We consider every project our own and are happy to take on the load to create success stories for our clients.
Latest Technology & Software
Our industry-leading technology and software help track the performance of content marketing strategies and ROI. We provide our clients with actionable insights.
Whether we are improving your Shopify store, launching a PPC campaign, or developing a content marketing strategy, we do it with the passion and drive that no other agency can match. We believe in forming lasting partnerships with our clients and support them through their journey, upward and onward.
Most agencies will serve you a cookie-cutter approach, but we customize your content marketing strategy based on your ecommerce business goals. Our personalized services drive long-term results. We do not believe in short-cuts.
We measure our success by the success of your ecommerce business. We mean it. By driving meaningful results, we ensure our strategies match the objectives of your business.
Our Content Marketing Services include:
We will include a personalized content strategy developed for your Shopify store and specific audience and goals.
We will create an editorial content calendar with the must-share content bank consisting of posts, infographics, creative, blogs, articles, product/ service descriptions, videos, reviews, etc. The types and pieces of content will depend on your customized plan and scope of work.
Our copywriters will create customized, unique, informative, and fresh content for your Shopify store.
The content marketing plan will include SEO techniques to optimize content for your target audience and search engines.
We will promote your content online through our network of influencers as per target locations and audience. We can also use paid strategies to promote owned media online for quicker results. Social media advertising serves as an excellent way for content promotion.
We will provide an insightful monthly content marketing performance report to analyze for better outcomes and higher impact.
No matter which content marketing package you select, we will ensure that the quality and results are never compromised.
If you are not too sure about which content marketing package is right for your Shopify business, you can always contact us for advice, suggestions, and options.
It is time to cut through the clutter, fuel your Shopify business, and drive results with content marketing campaigns. With us, you can conquer the competition.
Give us a ring or write to us!