You can sell through third-party partners such as affiliate partners, resellers, value-added partners, or any other partner that does not work for you directly. When you use a well-targeted sales channel model, your Shopify store can reach more customers. It can drive traffic and improve sales conversions and revenue.
You require expertise and an in-depth understanding of the ecommerce market scenario to set up a sales channel model that works. If you end up using a sales channel that is driving sales away from your Shopify store, you will be incurring more costs for little or no benefit.
Benefits Of Sales Channel Model For Shopify Store
Trust
A well-known sales channel partner within the ecommerce market lets you avoid all the hard work of establishing your online presence. Your product or service will automatically be more credible because of their advocacy and endorsement.
Efficiency
When you pair your Shopify store with sales channel partners, it can bring in revenue that 4-5 salespeople bring at a fraction of the cost.