IMPROVE YOUR SHOPIFY STORE PERFORMANCE & SPEED TO BOOST 2X CONVERSIONS
Improving the speed of your Shopify store means a substantial increase in performance and sales conversion rate.
Users will experience the best online or mobile purchase journey from your landing page to confirmed order receipt. You do understand the impact if your customers abandon your site due to its slow speed.
Imagine your customers are at your Shopify store, and they want to buy your product, but your theme lets them down. The impact of this bad user experience is detrimental to your ecommerce business success.
A sudden influx of traffic and transactions can be lethal if you have a slow-running site to your website performance and page speed, and to say the most, your brand image. But we can help you prepare for these surprise surges.
The longer you delay the plan to optimize your site for enhanced speed, the more customers you lose to a speedier competitor site. According to Google, the website bounce rate worsens every extra second it takes to load a page.
Page load time and bounce rate increase in just a few seconds. And it could make a world of difference to your sales conversion rate and business success.
Did you know? A (0.1 sec) improvement of your site speed can increase your sale conversion rate by 8.4%!
Website speed is vital for users to enjoy an unforgettable online shopping experience. The process of speed optimization never ends. Shopify merchants need to keep the speed driver up and running.
How does the speed of your site page impact your ecommerce business?
The overall performance of your website is highly dependent on your page load time. Google scores your Shopify store by looking at various aggregate page loading times.
Consumer expectations according to your Shopify store performance.
Did you know?
- 79% who are dissatisfied with your Shopify store performance are less likely to buy from you again
- 64% of smartphone users expect your Shopify store to load in just 4 seconds or less.
- 47% of online shoppers expect your Shopify store to load in just 2 seconds or less.
The stakes are higher than ever for an ecommerce business. A delay in time can cost sales.
A one-second increase in the speed of a site page = an increase in conversion rate by 7%.
It means if your Shopify store makes $100,000 a day, a one-second improvement can generate another $7,000 a day. It also means that you could lose $7,000 daily if you own a slow-running ecommerce site. Online shoppers are never patient with slow-loading pages.
Slow-loading ecommerce sites negatively impact yoursearchability. With paid search, slow-running pages lower the quality score of your Google AdWords. It means a higher Cost-Per-Click (CPC) with more money bleeding from your pockets. Moreover, slow pages can hurt your organic rankings across all applicable devices.
With all these factors in mind, let us delve into how we can win more customers for you with speedier page loading time and better website performance.
Faster loading Shopify ecommerce stores encourage customers to stay longer and buy more. It is said to increase customer engagement by about 5.2%.
According to user performance data by Google, even a slight fraction of a second in your site’s page load can alter customer focus and engagement. Customers will penalize your slow-speed ecommerce website, but Google will penalize you more.
Google has dropped the ranking of many stores with slow speed. Its algorithm updates are unpredictable, and hence, making it critical to ensure your ecommerce store runs fast and is updated regularly.
Investing in your Shopify store speed is the key to your success
Every time Google updates their algorithm, there have been ecommerce sites that experienced a downfall rather than a boom. We have heard about successful websites that flew too close to the sun and got busted.
Let us be honest. Cheaters will employ SEO tricks that may work short-term, but it is not how you build a sustainable ecommerce business.
Host your ecommerce business on a fast and smooth running platform.
Your ecommerce business deserves a platform built with the infrastructure to handle varying load times. As online merchants, you should be migrating your store to a better platform if you want to see noticeable improvements to your site’s user experience and sales conversion rate.
On Shopify, we have tools to upgrade the infrastructure that accelerates your site speed.
What are the ecommerce performance gains you can expect?
Dramatic improvements that you may notice in your Shopify ecommerce performance are:
- 15% revenue increase
- 17% conversion rate increase
- 12% reduction in average page loading time
- 38% reduction in average response time of the server
- 3% decrease in site bounce rate
Maby factors influence your Shopify store speed. But we will do our best to help improve site infrastructure to boost its speed.
Website Pandas is committed to making your Shopify store speed our top priority. With us as your Shopify partner, you can own control of your site speed and work on strategies to further improve your business.
Test your Shopify store to optimize performance across all devices.
A strategy to improve your site performance and speed has never been more critical. In the day and age of smartphones, your customers are looking for information or ecommerce sites to shop. On Shopify alone, smartphones accounted for 66% of all sales. Mobile-first and speedy experience are vital if you want to improve conversion rate.
The smartphone shopping trend will continue to grow. Smartphone sales are estimated to have reached $319 billion in 2020. Mobile takes over, globally.
Shopify global data
- 66% mobile orders
- 34% desktop orders
We have outlined how you can improve your mobile-first presence and Shopify site performance and speed to outpace your competitors.
Let us show you how to fix a few common Shopify page speed issues.
Be intelligent when using pop-ups.
It may seem like common sense to include a pop-up window on your Shopify store for a quick view. These pop-ups display your product directly from a product listing page rather than providing a direct link to your product detail page.
Theoretically, it should save time and help customers make better purchase decisions. But, in reality, it can impede customer experience on your ecommerce site.
Pop-ups add an extra step to your customer journey. It can irritate a customer who keeps clicking on it by accident while browsing, could be interpreted as a product page by mistake, and can significantly slow down your site speed and loading time.
Decrease sizes of thumbnail images.
A carousel on your homepage that features your best-selling products can hamper your Shopify store speed. It happens since information is being pulled from your product page and displayed as a thumbnail.
A speed issue occurs when your site uses bandwidth to pull large-sized product images from a product page. The larger the size of the image, the more it impacts your homepage load time.
Go easy on homepage hero sliders.
A slideshow of massive hero images is a great way to flaunt and show off your products. Unfortunately, it has a downside. The higher the quality and size of images that your hero slider houses to look good, the more it hampers your page load time, especially if you have 4-5 slides.
Compress images in number and size.
Did you know? Images account for 50% to 75% of the total weight of your webpages. The higher the quality, the larger the number. You can compress your images without compromising quality to avoid a negative impact on your Shopify store page load time.
Minification of your code is a vital step.
Reduce broken links and redirects.
Many broken links and redirects can impact your site performance & speed, and SEO rankings. Never redirect your links to pages that are redirects.
Broken links increase HTTP requests and impact your site performance and speed. Remove all broken links by creating a custom 404 error page.
Improving your Shopify site performance and speed is a time-consuming process. Hence, invest in professional services. Our experts will work on your Shopify ecommerce store resources and optimize its performance and speed.
While many DIY optimization tutorials that you cull out online can help you to a certain extent, they cannot do the job that a professional Shopify partner can. Reach out to our experts and let them guide you to success.
Our primary goal is to assist as many Shopify store owners as possible to increase their site performance and speed and improve user experience and conversion rate.
If you want your Shopify store to be ahead of your competition and to shine out amid your market niche, we are happy to support your goal and journey as your official Shopify partners. We will work hard to help you get there and beat the game.
Do reach out to us. We eagerly await your call or email!