The overall performance of your website is highly dependent on your page load time. Google scores your Shopify store by looking at various aggregate page loading times.
Consumer Expectations According To Your Shopify Store Performance
Did you know?
- 79% who are dissatisfied with your Shopify store performance are less likely to buy from you again
- 64% of smartphone users expect your Shopify store to load in just 4 seconds or less.
- 47% of online shoppers expect your Shopify store to load in just 2 seconds or less.
The stakes are higher than ever for an ecommerce business. A delay in time can cost sales.
A one-second increase in the speed of a site page = an increase in conversion rate by 7%.
It means if your Shopify store makes $100,000 a day, a one-second improvement can generate another $7,000 a day. It also means that you could lose $7,000 daily if you own a slow-running ecommerce site. Online shoppers are never patient with slow-loading pages.