Supercharge Your Shopify Store With Conversion Rate Optimization Services
Is your Shopify store struggling to convert visitors to customers? It means your Conversion Rate Optimization (CRO) strategy needs a definite revamp. If you aren’t doing so, you are losing business with each passing hour.
The impact of even the smallest spike in your Shopify store conversion rate can make a universe of difference. A tap that leaks into a tank will fill it up eventually, right? Similarly, an ongoing well-planned CRO process can drive more sales from your current traffic itself using our Shopify conversion rate optimization strategy.
Let’s get started!
Online traffic can be inconsistent. If you cannot compel visitors to stay on your Shopify store, the chances of them returning is low. It is an opportunity lost for your Shopify business.
A good conversion rate optimization strategy means time and money saved and efforts being used in the right direction for exploring new growth paths that were previously unknown.
In simple words, we will flesh out a Shopify store CRO campaign by first understanding your business usability and providing a string of efficient customer behavior insights and tips that pushes the envelope to improve user experience and helps meet your business goals.
Conversion rate optimization (CRO) is an ongoing process of learning, analyzing, implementing, and optimizing. Unfortunately, the “ongoing” bit is often ignored.
Learn the secrets to Shopify Conversion Rate Optimization
Almost every client expects that their Shopify store conversions will skyrocket in a jiffy. Unfortunately, they expect us to spin our magic wands and deliver results overnight. Fact is, there’s no growth hack that can boost your Shopify conversion rate instantly.
The key is to use a ‘CRO process’ that is designed to match the audience and objectives of your Shopify business only. It should be one that is doable, repeatable, and scalable, and should drive results.
Conversion Rate Goals
It is important to know what the top Shopify stores are doing in your market. Set a strategic but realistic goal based on the analysis and insights. Use a robust conversion rate optimization tool to track and monitor the process and results.
Brainstorming and Prioritization
Get your team to brainstorm and come up with innovative ideas that could increase your Shopify conversion rate. Categorize ideas that are already working for you, will likely work for you, or are possible but not probable for you.
Hypothesizing and Testing
Start conceptualizing ideas at hand that will likely work for your Shopify store and get them tested within a budget. You can try Google Optimize to start with.
Analyzing, Learning, and Implementation
There are chances that a lot of the ideas in the bucket-list may not work. Just analyze results, take the learnings, and implement your findings to create a new test. Repeat till you get it right.
Re-evaluation
Debrief on a weekly basis to check and monitor if your Shopify store conversion rate is improving. Is there something else you would want to tweak and test again?
Now that you have a CRO process in place, let’s delve into techniques. Let’s also remember that every Shopify store has its unique set of ideas that they test and implement to reach their target audience and drive conversions.
Optimizing Your Shopify Store for Conversion
The design of your Shopify store is critical to business success. It includes site colors, fonts, images, videos, navigation, checkout experience, space for product reviews, and social media connect.
Navigation Tab
- A call-to-action that links to information about your sales or special offers.
- Search functionality that enables visitors to find things in a jiffy.
- Access to the shopping cart that links to the checkout and payment fulfillment page.
- The main-level navigation with links to product categories or store locations.
- The child-level navigation links to a specific breakdown of products/ services.
You can include other links to the navigation tab but don’t overcrowd it.
Product Pages
Show that you take pride in your products/services. Feature simple and visually-appealing product images, product review ratings, and so forth. Showcase product details with a prominently displayed ‘Add to Cart’ button set in a different color.
When your visitors scroll down the page, greet them with a lengthy product description and a side-view display that lets them add products to their shopping cart in just a click.
Another quick scroll down the page should take your visitors to the product reviews section. This is crucial to build consumer trust and increase your sales conversions.
Call-to-Action (CTA)
As a Shopify business owner, you’ve probably been laser-focused on a CTA that spotlights on ‘Add to cart’ or the checkout page. This could be a result of seeing a week-on-week low sales conversion rate. You need to give your visitors a reason to stay or come back and that’s where micro-conversions can come into play.
Micro-conversions
Visitors can show their interest in your products/services through smaller actions (micro-conversions) which can turn them into customers. It could be subscribing to your weekly newsletter or email list, sharing your products or content on social media platforms, creating a user account on your site, adding products to the wish list section, or downloading content from your site, etc.
Be creative with your CTAs and think about the value you can give to your visitors for free (or for a low price). Creating the perfect CTA can be tough but with our help, you will master it in no time.
Shopping Experience
For every visitor, everything is about the online shopping experience. A short, simple checkout page form that is easy to fill out and is big and easy to see is the way forward. Ask extra questions only if you are planning on sending a free gift to your customer and let them know about it.
Ask for their email address if they haven’t registered. If they decide to abandon their cart, you can reach out to them by email to recover the sale or interest them with a new offering.
Reach out to us to know more about the checkout page optimization process to keep customers moving.
Shipping Costs
Improve a customer’s shopping experience by addressing things that caused them to walk away. Shipping cost is a sticky point for most shoppers.
Be 100% transparent with your shipping costs or better still, offer free shipping.
Abandoned Carts
What can be done after you’ve increased engagement, received some micro conversions, but your shoppers still head for the exit?
Add exit-Intent pop-ups to your shopping cart and checkout pages to catch your shopper’s attention. It is a great way to reach out one last time to your shoppers before they abandon their carts.
Recovering Abandoned Cart Sales
You have done everything from improving to optimizing your Shopify store but your visitors are still abandoning their carts. You are not able to convert the sale. What you need is an abandoned cart recovery strategy integrated with your conversion rate optimization strategy.
A tip: you can reach out to them by email. Make sure your brand shines while also letting them know you miss them.
A Shopify conversion rate optimization process with awesome techniques can help boost your conversions and revenues. Reach out to us.
Benefits of Conversion Rate Optimization
Improve Marketing Activities
A well-structured CRO process based on in-depth research, analysis, and insights can go a long way in improving your Shopify marketing activities. Website Pandas will implement a CRO process that analyzes your Shopify store performance. We will run tests, experiment, and run a CRO process that will eventually improve conversions.
For example, if we run a CRO campaign that helps enhance the conversion rate even by 3%, it means 3% extra revenue for your Shopify store. If the sales volume is high, a 3% improvement is massive for your Shopify business.
Enhance UX
CRO helps improve user experience across all lifecycle stages, be it for a first-time visitor or a repeat customer.
Visitors are impatient. A Shopify store that is easy to navigate with fewer clicks and makes the entire shopping process a breeze is what will compel visitors to stick around. We will personalize sections of your Shopify store to match a visitor’s location, device, local time, and past browsing history, making their visit relevant.
Our CRO process begins with understanding consumer behavior through tools that record user sessions, shed light on the user shopping journey, and even highlight the pain areas that caused them to abandon the cart. We will use website surveys and form analytics to understand a visitor’s overall online experience. Using qualitative data to improve UX will further pave the way for improved conversions.
Why Choose Website Pandas as Your CRO Partner?
Website Pandas will diagnose your sales conversion issues and customize your conversion rate optimization process to address your challenges and implement solutions. We will proactively audit your Shopify store and traffic data, and come up with conversion rate marketing solutions that may never have occurred to you.
A decent and reasonably-priced automated audit tool can help look for conversion rate marketing red flags but they can’t tell you if your Shopify store heading or product image is communicating the wrong message that can drive a potential customer away. These are invaluable insights only we can provide.
Shoot us an email or give us a ring for the best-in-class conversion rate optimization services. Leverage the capabilities and expertise of Website Pandas to plan and execute your entire CRO program from start to finish. From generating insights, analyzing, building a roadmap to executing high-impact tests; we do it all in one place!
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