Google Ads for Concrete Coatings: How to Advertise?

Do you want to use Google Ads for concrete coatings business but are unsure of the steps? You may be wondering whether your ads will help in conversions without having to pay thousands of dollars. Google Ads is designed to enable businesses to capture potential clients and get more paying customers. However, this is true only when you set up a campaign correctly after extensive research. 

It means using the right keywords, creating compelling ads, adjusting bids, and tracking performance consistently. If this is your first time using PPC, this blog will help you. We have explained the process of creating effective Google Ads and their benefits comprehensively so you feel clear and confident in your approach.

What are Google Ads for Concrete Coatings?

Google Ads is a digital advertising platform that concrete coatings businesses can use to increase their online visibility and get more leads. It works on a pay-per-click (PPC) advertising model and displays your concrete coatings service pages or websites for specific keywords. 

Google Ads has many settings to tailor ads and enables you to reach the audience you desire. You pay when someone clicks on your ad and not otherwise. If you’ve set your ads correctly, they get clicked by people who are actively seeking concrete coatings services. This, in turn, enables lead generation and conversion. 

Why Do Concrete Coating Companies Need Google Ads?

Concrete coatings companies need Google Ads to stand out in a crowded marketplace and increase their customer base. Today, a majority of customers look online for concrete coating services. However, only a few business websites rank higher in search engine results. 

If your concrete coatings website appears in the middle of the search result page, it won’t get any clicks. With Google Ads, your website will show at the top of the search results even if your business is new. Consequently, it will lead to more traffic on your website. 

The website traffic that comes through Google Ads is highly convertible. This is because PPC ads are targeted advertisements displayed only when people search for particular services. So, visitors arriving at your landing page intend to purchase your services. 

Do Google Ads Generate Leads For Concrete Coating Businesses?

Yes. Google Ads with relevant keywords that are associated with optimized landing pages are valuable for generating leads quickly. PPC ads allow you to display your services to potential customers in a specific location when they are already seeking them. To increase the likelihood of generating leads for your concrete coatings company using Google Ads, use the following to maximize the impact:

1. The ad should have keywords with high search volume and intent so it captures the attention of users immediately.
2. Use demographic and location targeting when creating the ad. It makes the ad appear in front of your target audience in the location where you serve.
3. Build landing pages that align with the ad. The landing page should have the information that the customer seeks and for which they clicked your ad. 
4. Keep using the performance data of the ad to analyze and refine the different parts of the ads.

How Do You Create Google Ads for Concrete Coatings Businesses?

Follow the eight steps explained below to set up high-performing PPC ads for your concrete coating business.

1. Identify the Most Profitable Keywords 

Effective Google Ads for concrete coatings businesses hinge on the right keyword selection. Since concrete coatings are a niche service, keyword selection becomes even more important. You need to find high-intent search terms that your potential clients are using to make a purchasing decision.

Extensive keyword research will ensure that your ads attract high-quality traffic that promptly converts into leads and sales. Use tools like Google Keyword Planner, Ubersuggest, or SEMRush to find keywords with moderate competition but high search volume. It would be best to focus on long-tail keywords as they help in precise targeting. 

After finding relevant keywords, classify them into match types. 

1. The Broad Match option triggers your ad for a variety of services that are unrelated to what you do. So, if you have epoxy flooring as a broad match keyword, your ad will be triggered for unrelated searches like “epoxy flooring jobs” or “epoxy flooring calculator“. We won’t recommend that you use many Broad Match keywords. 
2. Phrase Match triggers your ad when the searcher types the exact keywords, such as “epoxy flooring“, and also if they type variations of the keyword. So, your ad will show for the search query “epoxy flooring in Seattle” or “Seattle epoxy floor coating“. You should include your keywords in this match type. 
3. The Exact Match option allows your ad to appear for the exact search terms you specify. For example, if your exact match keyword is “epoxy flooring Houston“, the searcher needs to type the terms in the exact order you have specified. Otherwise, your ad will not show. This match-type option limits your reach and visibility. So, it is wise to use them sparingly. 

2. Explore and Choose the Right Targeting Options

There are many targeting settings in Google Ads that help in reaching the right audience. Precise location targeting ensures that your Google Ads for concrete coatings show to people residing in your area. You should target a single location and language for a specific campaign. Make another campaign if you want to target multiple languages.

To increase the reach of your ads further, narrow down your audience based on their demographics and household size. In addition, explore targeting options to increase the visibility of your concrete coatings Google Ads for people with specific interests, behaviors, and search history. The more precise your targeting is, the more impact your ads will have.

3. Create a Compelling Ad Copy 

An enticing ad copy for a concrete coatings business with quality content immediately grabs the searchers’ attention. It should highlight the strong points of your business in crisp language, one that resonates with the needs of your audience. 

• You must incorporate the keywords naturally in the different headings and descriptions of your ad copy. Here are some pointers to note when creating it.
• Add the keywords in the Display Path (URL under the heading of the ad) to increase the click-through rate (CTR).
• The final URL should direct searchers to a landing page customized to trigger them to take the desired action. The landing page should be directly related to the ad copy and should have the information that the user seeks about your services.
• Create headlines that address the immediate issue your users face. It should also give a solution. For example, ‘Best Concrete Flooring for Commercial Spaces‘! Get a FREE Estimate. With responsive search ads, you can use fifteen headlines (with a 30-character limit) and four descriptions (with a 90-character limit). Ensure that you leverage them all to have a strong ad copy.
• Add your USPs to the ad copy. It can be a free consultation, quote, next-day installation, one-day application, or interest-free financing. 
• Every Google Ad for concrete coatings should have a powerful CTA that guides users on what to do next. 
• Use ad extensions to increase the amount of information your users can get about your concrete coatings business. The sitelink extensions direct people to specific landing pages on your website, while the callout extensions give unique selling points for your service. If you want people to call you, add your office phone number by including call extensions.

4. Design Conversion Oriented Landing Pages 

The power of landing pages that the potential client visits after clicking on your ad cannot be underestimated. If it is not relevant to the ad copy and fails to provide the information that the visitor seeks, you will miss out on a lead or a conversion. Use the following points while creating them.

• Google advises putting useful and unique information about your service on the landing page so the potential customer can easily differentiate your brand.
• Add social proof in the form of reviews from other customers.
• Optimize the landing page’s design for mobile devices. It should be easy to navigate.
• Add the most useful information, such as the action you want the visitor to take at the top of the page. For concrete coatings businesses, it can be filling out a contact form, applying for a free estimate, or learning more about a specific service. 
• Add high-quality images of the work done by your team on the landing page.

5. Have a Realistic Budget 

There is no use in starting Google Ads for a concrete coatings business with a very low budget. Select a daily budget for every ad campaign according to your goals and the amount you can spend comfortably each day. The budget can be modified at any time.

Google optimizes the campaign spending for those days in the month when your ad has a high potential to gain clicks and conversions. So, on some days, you will likely not reach your average daily budget, but on other days, you can exceed it.

Focussing on long-tail keywords is crucial because they enable you to get lower costs per click and also attract qualified leads. It is also important to use the right type of Google Ads for the concrete coatings business. 

Search Ads (which are shown on the results page above local map packs and within Google Maps) are more expensive than Display Ads (which are shown on websites, apps, and online platforms that are part of the Google Display Network). However, the rate of return on Display Ads is less than on Search Ads.

6. Determine a Bid Strategy and Optimize It

The bidding strategy you choose for your Google Ads for concrete coatings business should be based on the network you are targeting and what you want the ad to achieve. It can be clicks, impressions, or conversions. 

Those of you who are starting with your first campaign should focus on manual CPC. You will have more control over the bids and know exactly where your money is going. 

Slowly, with more data and experience, you can progress to Smart Bidding, which is automated bidding done by Google to optimize your ads for conversions. 

Here are the major bidding strategies to use according to your goals:

• Use the Cost-per-click (CPC) bidding to generate website traffic.
• Use the cost-per-thousand viewable impressions (vCPM) bidding to generate impressions.
• Employ the cost-per-view (CPV) cost-per-thousand-impressions ons (CPM) bidding to increase views and engagement with your video ads for concrete coatings. 
• Keep optimizing the bids continuously after running the ads. Increase them for high-performing keywords and reduce the bids for low-performing ones.

7. Monitor Performance and Make Adjustments to the Campaign

Your PPC efforts are fruitful when you keep monitoring their performance and make adjustments. Monitor the following performance metrics using tools like Google Analytics and Google Ads Dashboard:

• Impressions
• Clicks
• CTR
• CPC

Also, set up conversion tracking to measure the results your ads are producing. It helps significantly in identifying the ads, listings, and keywords that are proving to be most successful for your concrete coatings business. 

Based on the performance data, optimize the bids, use more keywords (or eliminate some of them), and refine your ad copies and landing page content, including CTAs. Start making gradual changes after the first few weeks of launching a fresh campaign.

8. Use Remarketing Ads to Re-engage Users 

Google remarketing ads are shown to people who have previously interacted with one or more of your ads. The remarketing ads allow you to advertise in search results and Google’s display partner websites. These are YouTube, Gmail, Google Maps, Google Play, and Google Shopping. 

To get started with remarketing ads, you require at least 100 site visitors over a 30-day (one-month) period. These types of ads increase the chances of conversions as they target users who show an interest in your service. 

If you use Google Analytics, employ the Google Analytics tag ( a piece of code) for remarketing. After that, Google will show your concrete coatings ad to those who visited your website but did not take any action.

Concluding Words 

If you want to boost your reach, attract clients, and close more deals for your concrete coatings business, Google Ads will prove invaluable. However, the success hinges on a careful selection of high-intent keywords, bidding strategy, and continuous optimization. This can be time-consuming and possibly erroneous for contractors who are just starting. So let our experienced Google ads specialists at Website Pandas remove the complexity and handle your Google Ads campaign. We create customized campaigns for concrete coatings businesses to increase conversions and reach. With our assistance, you don’t need to worry about spending exorbitant amounts on running paid ads. Schedule a quick call with us to discuss your project.