How to Show Discounts on the Shopify Cart Page? A Detailed Guide

Offering customers discounts through your Shopify store helps you benefit from more purchases. It motivates even those individuals who added a product to their cart but did not finish the purchase.

Discounts can appear on the cart page, product page, and checkout page of your store. Many store owners prefer displaying discounts on the cart page because that is the last page that customers visit before checking out. A discount on this page compels them to purchase more.

Keep reading to find out detailed instructions on showing discounts on your store’s cart page. If you need help attracting more customers to your store, reach out to a professional Shopify agency. Our experts will identify the weaknesses in your store and make the necessary improvements so you boost your conversion rate and achieve the desired success.

What is the Shopify Display Discount?

Display discounts in Shopify is a tactic used to increase sales. These discounts reduce the original product price so the customer can buy them at a much lower price. The cart page also displays the exact amount that a customer is saving by availing of the discount.

Most people decide to buy online only if they see a special discount or offer. In fact, it has been observed that those with a coupon or discount sometimes end up buying way more than they would have otherwise. When someone’s favorite products are being offered at a lower price, it makes them happy. Offering display discounts is thus a great strategy to retain your customers as well.

Must Read: How to Connect Shopify Store with Google Ads?

Types of Discounts You Can Show on the Cart Page

There are seven types of discounts that Shopify store owners can show on the cart page. All of these discounts cater to the buying needs and preferences of different types of people. These discounts are explained below.

1. BOGO Discount: BOGO or Buy One, Get One is a discount whereby customers get a free product upon buying a particular item.
2. Wholesale Discount: The discount is given to those who buy in bulk or in large quantities. They get a certain amount off their purchase.
3. Volume/Bulk Discount: In this discount, the customer gets a certain percentage off their total order if they purchase a particular number or quantity of products.
4. Post-Purchase/After-Sell Discount: Through this discount, a customer is given a special offer or a discount code after buying an item.
5. Cart Conditional/Tier Pricing Discount: This discount is applied to the overall order amount only if a special condition is met. For example, the customer’s cart value might reach a certain value or they might have bought specific products where this discount is applied.
6. Stack Code: With stack code, customers can use more than a single discount code on one order.
7. Multiple Discounts: Merchants offer more than one discount at once. It allows customers to benefit from more than one discount on a single purchase.

Read Also: Why Do You Need a Shopify SEO Marketing Agency?

How to Show Discounts on the Shopify Cart Page?

You can enable discounts on the Shopify cart page through various methods. These are explained below.

Method 1: Use Shopify Built-in Discounts

This is the easiest way to add discounts. Follow the steps below.

• Sign into your Shopify admin panel.

• Go to the ‘Sales Channels’ tab.
• Choose ‘Discounts.’

• Create a new discount. Set the application parameters.

• Once you do that, the discount will automatically become active.

Method 2: Use Third-Party Apps

Third-party apps are suitable for those who want more advanced functionalities. These apps have additional features, such as time-based discounts and personalized discounts which you won’t find in your Shopify admin panel.

One of the best third-party apps is ADU – Automatic Discounts. It acts as a single place to manage all your discounts. Whether you want to create tiered discounts, BOGO deals, or gifts with purchases, you can do everything in one app. AIOD automates complex offers. Thus, you achieve your sales objectives with significantly less effort. ADU works with Privy, Checkout, and Recharge.

Here’s what you can do through ADU:

• Set up automatic discounts and manage them according to predefined criteria.
• Drive sales by applying bulk discounts. You can even reward those who buy in larger quantities.
• Manage your promotional offers by aligning them in accordance with your store’s theme and design.
• Enable pre-built, ready-to-use promotions with a click.
• Showcase upsells and discounts before they are active to inspire more spending.

Types of Discounts Available in ADU

ADU offers various discount types. These include the following:

• Discount codes: This is a unique code that your customers can enter during checkout. It makes them eligible to get a discount on the products.
• BOGO: Short for Buy One, Get One, it allows customers to get one product for free after purchasing a certain product.
• Flat discounts: A flat discount is a specific amount that is reduced from the customer’s purchase. The discount is not dependent on the total order value.
• Bulk discounts: Also called quantity discounts, these offer lower prices for customers who buy more items.
• Cart discounts: A cart discount is a sales promotion. It can be applied either to all items in the cart, specific products, or a combination of both.
• Checkout discounts: These are discounts that get automatically applied to an order during the checkout if certain criteria are fulfilled.
• Gifts: These can include gift options, gift cards, and gift wrapping.
• Subscriptions: It’s a feature through which you sell the same products to your customers on a monthly or annual basis. To avail of a product subscription, the customer needs to subscribe to that product.
• Upsell discounts: It’s a sales strategy that uses techniques like bundle offers and tiered pricing to encourage customers to purchase a more expensive version of a product.
• Banners: Banners are messages or visuals added to a website. They can convey promotions, call to action, and special announcements.
• Custom discounts: These are discounts applicable to line items or a cart in Shopify POS.

Ways to Manage Discounts in ADU

Discounts in ADU can be managed in several ways. These include the following:

• Triggers and rules
• Discount stacking
• Geolocation
• Tagging
• Reporting

Method 3: Using Custom Coding

If you have knowledge of HTML and CSS, you can code to show discounts. Here’s the process.

• In the parent line of the cart item for a loop, add attr “data-csapp_line_wrapper.”
• Now, to the line item parent, add attr “data-csapp_line_index.”
• On the cart template, locate item.original_price. Now, add attr “data-csapp_price.”
• Locate item.original_line_price on the cart template. To its parent line, add attr “data-csapp_line_price.”
• To the Price/Line-price box, add attr “data-csapp_discount_summery” to get the discount summary.
• Now, on line item tr of the cart loop, add attr “data-aiod-volume-discount-line_item-bar.” This will show the Volume Lineitem bar on the cart page.

At Website Pandas, we understand that store owners would like to concentrate more on increasing sales rather than spending their time coding discounts. If the above process feels too technical, consider getting our Shopify support. Our experts will automate discounts tailored to your business objectives so you get the results you desire from discounts and promotions.

Tips to Display Discounts on the Shopify Cart Page

You can ensure that your discounts work how they are supposed to by following the tips below. These tips will help store owners using a third-party app like AIOD.

• Create clear rules for discounts: It’s critical to make discount rules that are easy to understand. It will help your customers know whether they qualify for a specific discount and the benefits they are getting from it.
• Test your discount rules: Before making discounts active, ensure to test the rules. It will prevent problems like customers not getting the discount or receiving incorrect discounts.
• Track the working of your discounts: Monitor your discounts to ensure they are working as intended. They should seamlessly work during the time of checkout.
• Convey discount-related information to your customers: Communicate with your customers about new and existing discounts. Tell them about the discounts they can avail. All this will increase your store sales.
• Analyze the impact of your discounts: Ultimately, the purpose of a discount is to increase your revenue. So, use analytics tools to examine the results of your discounts. On this basis, make corrections as needed.

Final Thoughts

Hopefully, you are now fully aware of the Shopify discounts and how to enable them on the cart page. Enabling discounts can significantly boost sales. Our Shopify experts have worked with various brands on their journey to increase sales. We can help you optimize every aspect of your store so you can give your customers a great experience and stay ahead of the competition.