Many Shopify stores experience an onslaught of bad data and are clueless on how to effectively use their enhanced Google analytics to supercharge their Shopify Store. Hence, it is important to do a deep-dive into analytics to truly understand how it can change the way you market your products, services, or brand through the intelligent use of enhanced Google analytics to grow your business in manifolds. To start with, you need to understand your Shopify Blueprint. In this, the main focus is understanding how to set up your Shopify store first, effectively.
If you are wondering, Is Shopify good to make your own ecommerce website?
Then yes, it is. Shopify is one of the most incredible ecommerce platforms to start and grow your ecommerce business with when compared to the many other platforms offering similar services in this space. Yet, if you are new to the ecommerce world and have no experience and idea of how to go about it, Website Pandas can give you all the support and guidance and even help create a successful Shopify store and employ enhanced Shopify Google Analytics and other tools that will push your ecommerce business ahead of the competition, enabling it to compete and thrive in a challenging online marketplace. Competing with other ecommerce businesses and using enhanced Google Analytics goals that focus on increasing and getting more traffic to your Shopify store is what Website Pandas is good at.
How does Shopify Attract Traffic?
By using SEO to optimize your store through the use of specific high-search keywords that puts your Shopify Store on top of SERPs. Moreover, Shopify Google Analytics does a great deal to support SEO efforts so that your business attracts more traffic and hence, increased sales.
The next obvious question would be Is Shopify SEO Friendly?
Yes – All functions and connections of Shopify are straightforward and easy to understand. It has every tool available that ecommerce store owners require to rank their Shopify Store’s position high in SERPs. Shopify has a great site structure and excellent features & algorithm settings that web crawlers like Google love. It’s an incredible platform that covers website optimization offering value for money due to its ability to offer user-friendly experiences and search.
You can increase traffic to your Shopify store, though not all for free, by:
- Focusing on Instagram followers. Try to add as many people as you can by sending them requests.
- Sending emails and newsletters daily.
- Spending on Facebook ads to promote your products.
- Rolling out promotional deals, clearance sales, and small giveaways on Social media platforms.
- Publishing well-written content on your Shopify store, including articles, blogs, product descriptions, social media content, and running campaigns.
So, What’s The Best Way to SEO a Shopify Website?
First, have in-depth knowledge about the platform, use well-written content on your site that sends out the right message about your brand, products, and services; use high-search keywords effectively without going OTT; ensure accurate keyword density is used; and fix your headings, Titles, Meta Tags, and Meta descriptions. Besides these, there are other strategic techniques and tactics that only your professional Shopify Partner has the expertise to help you with.
Let’s Break it Down Further for Better Understanding:
- Keep adding ‘the right kind of content for your target audience’, especially articles and blogs, to your website regularly. Increasing the frequency and being regular with publishing well-written and the right content attracts traffic.
- Add keywords to proper descriptions.
- Add Alt text in your Shopify images.
- Add informative data by focusing on search engines and those searching for your products and services.
- Use clean, clear, short, and SSL-certified URLs.
- Keywords are key to getting more traffic, so focus on search keywords that syncs well with online searchers looking for a specific value or benefit in your products or services.
- Ensure site speed is always optimized.
- Add google analytics Shopify conversion tracking
- Add custom JavaScript to google analytics.
- Register your Shopify store on major social media platforms.
- Add your registered business address on Google map.
Overarching Shopify Business Objectives
The prime target, which is the bullseye of your Shopify business and likely to be a financial objective.
For instance, if you are selling clothing, your primary business objective might be to increase your sales through an ordering system for shirts, trousers, and formal wear.
Shopify Business Goals
These will be part of your primary objective – which are several smaller goals that may contribute to your overarching Shopify business objective.
For instance, based on the aforementioned objective for a clothing Shopify store, your typical goal might be to double your sales of Formal Shirts.
Key Performance Indicators
These are more specific metrics related to your Shopify business goals and its objectives, which are measurable.
For instance, a KPI for a clothing store might be the number of formal shirts sold in a month.
Performance Targets
These are specific goals for your KPIs with each KPI having a specific target for you to track progress.
For instance, you sold 20 formal shirts in April, and hence, the target for May would be a 10% increase, which is to sell 22 formal shirts.
So, How Will You Track Your Ecommerce Data Using Google Analytics?
- Define the key metrics that you will track.
- Know where is your traffic coming from? This data is highly useful when running targeted marketing campaigns. Google Analytics can help identify sources of traffic that have generated the highest sales revenue that enables you to tweak your messaging as per different sections of your targeted audience base at different touchpoints in the sales cycle.
- Understand how visitors interact with your Shopify store. This can help in improving the user experience and, hopefully, converting more visitors to loyal buyers.
- Understand your sales, revenue, and profits. This is what you are really aiming for – conversions! Google Analytics will help in measuring exactly how your Shopify store is doing in finer detail than you’d probably ever imagined. As we mentioned earlier in this write-up: Conversions = Sales = Revenue = Profitable Business
- Pageviews help to track product impressions and purchases and Events help to track the checkout steps and the number of product clicks.
So, Let’s Ask, are You Satisfied With Shopify?
Shopify has a clear, perfect, and primary interface that allows you to run your ecommerce business successfully in an easy and effective manner. After running through many surveys and studies, we have found that it is not only us who love the Shopify interface but many other ecommerce businesses also highly prefer it to build their websites. It has been noted that close to 90% of people love Shopify and also recommend it to others. It is the perfect response to all your ecommerce business needs and goals.
So, What are the Most Useful Shopify Apps?
Thousands of Shopify apps are available out there, but a few of the most useful ones are:
- OptinMonster
- TrustPulse
- PushEngage
The most useful Shopify apps in marketing are:
- Candy Rack
- Referral Candy
- Smile.io Rewards
- Plugin SEO
- SEO Image Optimizer
- Social Photos
The most useful Shopify apps in Email marketing are:
- SendinBlue
- Drip
- Constant Contact
For sales channels, the most useful Shopify apps are:
- Facebook Channel
- Messenger Channel
- Recart Facebook Messenger Marketing
- Buy Button Channel
- Instafeed
Best helpful customer service Shopify Apps are:
- Facebook Live Chat
- One-Click Social Login
- Yotpo
- Rewards and Referrals by Swell
- Wishlist Plus
For products and Inventory purposes, the useful Shopify Apps are:
- Printful
- Oberlo
- Spocket
- After ships Return Center
- Catalog Maker
- Pre-order Manager
- Back in Stock
For the plans of payment, the most useful Shopify Apps are:
- PayWhirl Recurring Payments
- Partial.ly Payment Plans
- Recurring Plans
Imagine this scenario when after setting up your online Shopify store, people are buying from your store, slowly your sale numbers are rising and your business is doing okay. But now you want to take it to the next level. One of the best ways to achieve this is by analyzing your ecommerce data. And the best way to do this is by using the enhanced ecommerce tracking system for small businesses.
Read All Google Analytics Blogs Here.
How does Enhanced Google Analytics Apply to Your Shopify Store?
You have understood why Google Analytics and why Shopify is your preferred platform. Now understand how enhanced Google Analytics applies to your Shopify store?
By now, you know that Google Analytics is one of the best market-leading analytics tools that is demanding over 80% of the market share. In short, you need this tool as it presents real-time reporting and historical analysis of your ecommerce store, giving you an enhanced knowledge of your consumer insights and behavior.
Through enhanced Google Analytics, you can track:
- Who are your audiences and what are their needs?
- What are the routes that your potential customer takes to get to your website?
- What are the devices that are being used to reach your website?
- What are your visitors looking for on your website?
Shopify Analytics vs Google Analytics
There may be times that data from Shopify Analytics is not able to answer all of your questions about the performance of your ecommerce store. In this case, Google Analytics acts as the most valuable tool that gives you detailed tracking of your customers and valuable insights.
Understand that creating and setting up your Shopify account is only half the battle won. By connecting Google Analytics to your Shopify ecommerce store, you can receive all the necessary information needed to grow your ecommerce business and take it to greater heights. Using Google Analytics reports and the goals it offers, you will be able to apply all the necessary SEO techniques to attract your target audience for long-term results.
Conclusion
Every person starts his/ her business as a newbie without any knowledge of the market or how to go about setting up the ecommerce business and website. Hence, it is more than critical to get experts to help you with it, especially ones who would give you the right guidance and expert advice to help launch and lift your Shopify store from the ground up. Website Pandas is at your service to help develop your Shopify business from start to finish. Get in touch with us, today!
