What Is Conversion Rate Optimization?

Convert Visitors into customers

Conversion Rate Optimization (CRO) makes traffic or visitors on your website complete a desired action. This action can be completing a purchase, signing up for your newsletter, or installing an app. CRO aims to increase the number of such people on your website to affect your revenue positively. During CRO, experts first test different elements on the website, such as CTA, design, content, graphics, and navigation. The insights from the testing are then used to optimize the website and make it conducive for conversions.

Benefits of Conversion Rate Optimization

Fuel Business growth with CRO

Make Data-Driven Decisions

Your website's landing page needs to follow a strong optimization approach for long-lasting conversions and profitability. Data-driven optimization decisions to increase conversion rates are based on A/B testing, heat map analysis, and user behavior assessment evaluation. These methods allow you to understand customer behavior and optimize your website for the best returns.

Outpace the Competition

CRO services are designed to continuously refine your existing web presence. Data-driven conversion optimization works with SEO to boost organic traffic, generate more leads, and increase your web presence and revenue. It results in businesses outpacing their rivals in the market.

Increase profit and revenue

Robust CRO services make your website transform traffic into profits and revenue. An optimized website leads to visitors using it for a longer time. So you can generate more leads and pay more customers. In addition, you gain more conversions and consequently greater ROI through paid advertisements.

Unearth deep customer insights

CRO marketers use web analytics, behavioral analytics, and A/B testing. The tests aid in gaining deep insights into customer behavior and preferences. As a result, you can mold your website according to what users need.

Get to know your customers better

In a CRO program, experts create personas of your potential buyers. It allows you to understand their wants and needs deeply. You can then test out different approaches to improve the journey of your target visitors.

Decrease acquisition costs

Practices like A/B testing, conversion research, and landing page optimization ensure that you bring more traffic, leading to greater conversions. These practices facilitate higher engagement and conversions while lowering your Customer Acquisition Cost.

Improve your PX and brand reputation

CRO improvements help enhance customers' trust in your products and services. Users realize the value in your offerings and feel confident in purchasing them. Further, your visitors may also recommend your highly optimized site, which they can easily use.

Increase current customer lifetime value

CRO audits allow you to categorize your users, identify loyal customers, and nudge different segments of people into purchasing services that will benefit them the most. It, in turn, results in them interacting with your services again and increasing their lifetime value.

Make your UX more functional

The user insights you gain from CRO lead to effective changes in your website's UX. Thus, you can improve it without actually making an effort. Website optimization approaches like making navigation easier, clearing CTAs, and shortening sign-up forms greatly change the UX.

Our Conversion Rate Optimization Services

Build your credibility and brand value with our suite of CRO services.

1/ CRO Audit

Our CRO consultants conduct a thorough audit to uncover your website’s existing issues and critical areas of focus. We evaluate every element on your website pages to detect potential weaknesses.

2/ A/B Split Testing

We compare different versions of your app or website to determine which one gives the most results. Our experts use various A/B split testing tools to experiment with different page elements and create strategies that optimize your conversions.

3/ Heat Maps Testing

Our agency leverages the latest heat map testing tools to determine which areas of your website attract users’ attention and which don’t. Keeping the results in mind, we modify your site’s layout, content, images, and CTAs.

4/ User Behavior Analytics

We collect and evaluate data about user behavior on your website. We use the data to discover the underlying causes of engagement, retention, churn, and conversions.

5/ ADA Website Compliance

Our ADA-compliant services ensure a wider accessibility of your website. We use various web accessibility evaluation tools to determine if your content fulfills accessibility rules and make modifications based on the results.

6/ Usability analysis

Our consultants analyze how easy it is to use your website. We assess its interface’s intuitiveness and usability for all types of devices. Our experts redesign the interface for maximum usability.

7/ Marketing Conversion Analysis

Our marketing conversion analysis services transform the content on your website so that your marketing efforts result in well-qualified leads. We ensure that your content meets people’s needs and develop content that propels your target users to convert.

8/ Conversion funnel analysis

Our CRO services include conversion funnel analysis, wherein we analyze your funnels deeply. Our experts eliminate and optimize the intricacies in your conversion funnels, ensuring that users don’t get distracted before converting.

9/ Website copy analysis

Our experienced marketers and copywriters tweak your website copy and make it more persuasive. We remove all jargon and difficult wording and substitute it with content that gives people a comprehensive understanding of your services.

10/ Website UI/UX Analysis & Redesign

Website Pandas designers and developers create a cohesive and highly professional look for all your website pages. We deeply assess the layout and structure of your pages and redesign them for a brilliant experience.

11/ Mobile Conversion Optimization

Our team checks whether your website has a responsive design that can adjust to small screens of mobile devices. If not, we optimize the website to make it mobile-responsive and facilitate greater conversions.

12/ SEO for Conversion

Our teams of CRO specialists and digital marketers create a strong data-driven plan to boost your site’s visibility and bring greater traffic and leads. We optimize SEO for better conversions by focusing on long-tail keywords, your users’ search intent, and their stage of the purchasing funnel.

10/ Customer Journey Mapping

We map customer journeys on your website to understand how users interact with your services. Our team creates customer journey maps to optimize user behavior for better results.

Conversion Rate Optimization Metrics We Check

Our team uses a variety of frameworks, libraries, and tools to build scalable and networked applications.

Macro-conversions

We check your website's macro-conversion metrics by dividing overall conversions by total visitors. This shows how many people have completed a major action that you wanted them to take.

Micro-conversions

We track micro-conversions, such as users exploring your product pages or watching a demo, to uncover weaknesses in your current marketing or sales funnel. We mend those weaknesses to enable users to move toward macro-conversions.

Returning user conversions

The returning user conversion metric shows how many users return to your website and convert. We use this metric to attract repeat visitors to your site.

CTA conversions

We track CTA conversions on your website to determine whether they are strong. We use different tools to assess whether your CTAs are catchy and prompt users to act appropriately.

Bounce rate

Our CRO consultants measure the direct engagement of people on your website with the bounce rate metric. Tracking bounce rate allows us to make crucial changes in different aspects of your website.

Entrance

Entrance is an event from which a visitor accesses your website, such as social media, online ads, or search engine results. We use it to determine and optimize your conversion rates.

Exit Rate

Exit rate is the total number of users who leave your website after visiting another page. Our experts set an appropriate exit rate for different pages and use that limit to increase your conversion rate.

Click and scroll depth metrics

Click and scroll depth metrics show your page's total number of clicks and the average user scrolling. This metric gauges users' engagement with your website and interest in your offerings.

User path

User path depicts visitors' behavior when they arrive at your website. We track user paths from one point to another on your website and take steps to optimize them. Measuring this metric allows us to deliver a seamless experience.

NPS® score

NPS Score shows the likelihood of your website visitors to recommend your services. We use this metric to determine people's satisfaction with your products and suggest improvements to increase the number of returning customers.

Click-through rate

The CTR metric shows the total number of users who saw your product's ad, listing, or search results and clicked on your website's link. Our CRO experts use this metric to understand the performance of your target keyword and marketing efforts.

Form conversions

Our specialists predict customer interest in your products through form conversions. The metric shows the number of people who sign up for your newsletters or contact forms to receive notifications. We use this metric to analyze the effectiveness of the forms on your site.

Our Conversion Rate Optimization Process

Our tested CRO process provides the best outcomes for businesses struggling with low conversions.

1/ Collect Insights

We begin the CRO process by researching the reasons for low conversions. We build a strategic blueprint aligned with your goals based on the insights gathered. Our experts create optimization plans that meet your business objectives.

2/ Make a Plan

After determining what needs improvement, we create a fully personalized strategy to kickstart the optimization process. Our plan is designed to solve your pain points and increase conversions.

3/ Design Experiments

We design various experiments to boost your conversion rates. Our teams experiment with redesigning elements on your website to attract, retain, and convert users.

4/ Conduct Tests

Our specialists implement various tests for different areas of your website. We conduct testing for headlines, landing page CTA, design, site speed, and more.

4/ Analyze Results

After running the tests, we review the data and determine the variables that most impacted your conversions. We analyze both quantitative and qualitative data to gain a complete understanding.

4/ Apply Changes

Our specialists identify the test variables that yield the best results and optimize your website or landing page accordingly.

Why Partner with Us?

Best Conversion Rate Optimization Agency

We are the top choice for getting more traffic, conversions, and revenue. Find out what makes us special.

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1/ Advanced Analytics Expertise

We have extensive knowledge of conversion research and creating roadmaps that fulfill business objectives. We are experts in data science and analytics and utilize our expertise to make your website a powerful source of revenue.

2/ Holistic Approach

Our CRO consultants execute optimization techniques based on a deep understanding of your target audience. The strategies we create are user-centric and designed to address every pain point of your customers.

3/ Continuous Optimization

We continuously refine our strategies, conduct A/B testing, and collect data so that your website stays ahead of your competition. Our experts keep identifying new opportunities for improvement.

4/ Expert Team

Website Pandas has an expert CRO team that has been serving businesses for decades. Our expertise in data analysis, technical SEO, and strategy building is unparalleled.

4/ Innovative Tools and Technology

To heighten your conversions, we use the latest tools for data analytics, A/B testing, personalization, and form analytics. These modern solutions allow us to analyze your website from every angle and optimize it fully.

What Our Clients Say?

Your Partner With 15+ Years Of Expertise

“Partnering with Website Pandas for PPC has been the best decision for us. The team helped us save money on AdWords advertising while boosting the lead count. We could not even imagine creating and managing AdWords the way Website Pandas did. Now we know that we can successfully compete with our competitors.”

Mike Johnson

“The PPC team at Website Pandas should be the go-to choice for search engine marketing. They are responsive, accountable, and extremely knowledgeable. I loved how the experts here solely focus on client results and ROI. Their resources and PPC strategies have helped me drive maximum awareness and conversion.”

Shane Smith

“Working with Website Pandas has been an absolutely amazing experience. They’ve been our partners for over six years now, and there is nothing I would complain about. The team does everything to make your business unique and at the top of web searches. I would highly recommend the agency to anyone looking to improve their online presence.”

Matt McVicker

“Website Pandas seamlessly executed our digital marketing strategy with impressive skill. The team showed us how Google can be used in innovative ways. Our company has experienced consistent and exponential growth on channels that didn’t work for us before. Now, we consider Website Pandas more of an extension of our company than a partner.”

Sarah Walker

Case Studies

Be Part Of Our Success Stories

Visibility Unleashed: A Travel Agency’s Rise to SEO Prominence!”

Ankur Goyal April 12, 2023

From Stagnant to Soaring: A B2B’s Explosive Growth with Google Ads!

Ankur Goyal April 10, 2023

FAQs

Find Answers To Commonly Asked Questions

What are conversion rate optimization services?

Conversion rate optimization services are designed to increase the number of website visitors who take the desired action. This action can be purchasing your product, signing up for a newsletter, downloading an eBook, or viewing your product’s demo.

How much do conversion rate optimization services cost?

The average monthly cost of CRO services is between $800 to $10,000. The overall cost is influenced by your project’s size, scope, and the velocity of the website testing you ask for. You must allocate around 30% of your marketing budget for CRO services.

Why is CRO so important?

CRO is important because it allows you to grow your business, widen your customer base, and enhance profits. Effective CRO services bring more value to your website visitors without you having to spend money on acquiring customers.

What are the advantages of CRO services?

CRO services allow you to make informed decisions about your website design, identify areas for improvement, enhance user experience, and engage visitors. As a result of CRO, users become more trustworthy of your offerings and confident about your credibility. These benefits are directly related to increased revenue and profits.

How do you calculate a website’s conversion rate?

To compute your website’s conversion rate, divide the total conversions by the total number of visitors and multiply by 100. You will receive a percentage, which is the actual CRO.

What is a good conversion rate?

A conversion rate between 2% to 5% is considered good. The actual rate differs across industries. For example, electronic websites have high conversion rates, but websites for industrial goods tend to have low conversion rates.

How does conversion rate optimization work?

CRO works when you generate ideas for the elements on your website that can be improved. After that, you validate those ideas by performing A/B and multivariate testing. If the test has a positive impact, you can use it to change your website and improve conversions.

SEO VS CRO: what’s the difference?

The main purpose of SEO is to optimize the website so it appears higher up on search engine results for your target keywords. This brings more traffic to your website. CRO aims to make those visitors take the action they desire. In most cases, it is making a purchase or downloading something valuable.

How long will a CRO test take?

Let your CRO test run for at least two weeks, up to eight weeks. This period is sufficient to validate trends and account for factors like sales cycles and seasonality.

Is your CRO software GDPR compliant?

Yes. We use GDPR-compliant CRO software. Our software meets GDPR guidelines, such as user consent, data collection restriction, allowing users to withdraw consent, and proper data encryption.

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