Google Ads for Plumbers – Find Clients & Boost ROI

Google Ads for plumbers is a sure-shot way of connecting with a wider segment of your target audience and gaining more prospects and conversions. 

Well-researched campaigns allow you to dominate your area as a top plumbing service provider. However, you must carefully follow a set of steps to build a campaign with a high likelihood of success. 

In this blog, we’ll break down the major steps of this process and provide some bonus tips to optimize your ads for the desired ROI boost.

At Website Pandas, we have a dedicated Google Ads specialist who’ll take the burden of managing successful plumbing ads off your shoulders. Let’s talk.

What Are Google Ads for Plumbers?

Google Ads is a form of pay-per-click or PPC advertising that plumbers should use to attract qualified leads and promote their business growth. It operates on a bidding system wherein you designate a bid amount that you pay when a person clicks on your plumbing service’s ad.  

With the Google Ads platform, you can tailor the ad according to your objectives and target audience. A well-planned ad strategy allows you to drive qualified traffic to your website and get more inquiries for your plumbing services. 

Major Benefits of Using Google Ads for Plumbers

Google Ads for plumbers helps in getting local customers and leads. It is beneficial in several ways, which include the following:

1. Get Immediate Exposure

PPC ads work fast and provide instant visibility to your business online. This is great news for both old and new plumbing services, for whom SEO strategies can take a significant time to yield results. It is also a great option for plumbers who wish to acquire clients in a short time.

2. Precise Targeting Capability 

Google Ads for plumbing services facilitate laser-sharp advertising according to your preferred geographic locations. This proves effective for plumbers who offer localized services and want inquiries from potential customers in their own cities or neighborhoods.

3. Measurable ROI

When running Google Ads, you get detailed analytics about their performance. So, it’s easy to find out how many people clicked on their ads and the leads generated. You can then make necessary adjustments in your strategies and increase the return from your spending. 

4. Suitability for Plumbing Businesses of All Sizes

No matter how big or small your plumbing business is, you can run ad campaigns to get traction, leads, and conversions. There is no barrier to entry, as you can easily set up a PPC account and start running campaigns. Well-researched campaigns will allow you to get ahead of your competitors in a short time.

To avail yourself of the benefits of high-quality Google Ads, you need the support of the experienced professionals of a PPC agency. Let us help you in this process.

Best Types of Google Ads For Plumbers

The three best types of Google Ads for plumbers are Google Search Ads, Google Display Ads, and Google Local Services Ads. We have described them in detail below.

1. Google Search Ads

Google Search Ads are ads about different services that are shown at the top and bottom of the search engine results page. They appear only to potential customers who are already looking for plumbing services. It means that they have a purchase intent. For instance, search ads for the keyword ’emergency plumbing near me’ indicate that the person who clicks them is likely to convert.

Search ads are also ideal for businesses with a small marketing budget and who want to serve their local area. The higher you bid on a keyword, the higher the chances for your ad to show at the top of the search results when someone types it.

2. Google Display Ads

Google Display ads are banners or text on different websites that sell space to advertisers. These ads are best to build awareness for your plumbing service in your area. With Display Ads, you pay when someone clicks on the ad or enters your plumbing service page.

A Display Ad can be made in a variety of sizes and with varying images, unlike Search Ads, which should only have text. So, you can get creative and tailor ads in a way that makes them catchy and distinct.

3. Google Local Services Ads

Google Local Service Ads are highly targeted to the local area where you offer your services. Moreover, with these ads, you pay for leads that contact you directly through this platform. It is like a guarantee of paying for highly qualified leads. 

To set up Google Local Service Ads for plumbers, you should provide a valid business license or insurance certificate. After that, configure your budget, service areas and types, and lead preferences.

How to Create Google Ads for Plumbers?

Use the following steps in the exact way described to set up your first plumbing ad campaign. 

1. Create a Google Ad Account for Plumber

Head over to ads.google.com and click ‘Start now.’ Now, to create Google Ads for plumbers, tap the ‘+New Campaign‘ button. Every campaign here consists of ad groups that focus on achieving specific goals. 

A single campaign should have a single goal. The goal should be the maximum cost you would like to pay for every conversion, such as a sale or lead. This cost should be according to your budget and the ROI you aim to get.

2. Select a Suitable Campaign for Your Ads

The ideal campaign type for plumbers is Search. Google Search Ads are the text ads that appear at the top and bottom of search engine results pages. As explained above, choosing them is better than Display Ads, which are banner ads that appear around the edges of websites.

So, select ‘Search‘ as your campaign type and ‘Website visits‘ and ‘Phone calls‘ as the results you want to get from the campaign. After that, name your campaign and uncheck ‘Display Network.’ 

If you have a decent budget, you can select ‘Search Network.’ This makes the ads show on Google’s network partners like Yelp, Ask, and more. But if you’re working with a limited budget, unselect the option. 

3. Configure Targeting and Audience Settings

When setting up targeting and audience settings, be very clear about the areas where you provide plumbing services. 

• You can target precise locations where you cater to people. 
• Choose radius targeting to put in the suburbs you provide service in or postcards as per your needs.
• Next, choose the languages spoken by your target customers. 
• To target the right audience, choose ‘Observation‘ and then add audiences relevant to your plumbing services like those who need repair and replacement of devices, fixture repairs, drain cleaning, and more. 

4. Set a Manual CPC Budget and Choose a Bid

It is wise to use a conservative approach when setting a budget for Google Ads for plumbers, especially if this is your first time. Google Ads allows you to set a daily budget. It should show the budget you will spend on your campaign daily.

After setting a budget, choose a bid type to focus on. Different Google Ads for plumbers can have different bid focus. You can start by choosing the ‘Clicks‘ option and then select the ‘Set a maximum cost per click bid limit‘ option to gain more control over allocating your daily spending. 

5. Add Google Ads Extensions

Ad extensions increase the Quality Score of your campaign and increase its visibility on the search engine results pages. Here are the three most important extensions you should use to boost the results from Google Ads for plumbers.

• Callout extensions: These extensions highlight the unique selling points of your plumbing service.
• Sitelink extensions: Through Sitelink extensions, you can include the link for specific pages on your site, phone number, and other useful assets.
• Phone call tracking: This extension allows you to get conversion data and optimize your ad campaigns.

6. Set Ad Groups 

A particular plumbing ads campaign can have several ad groups. If someone’s search query matches the keywords you set for your ad group, your ad will show on the Google Search page. When the user clicks on your ad, they will be taken to your landing page.

So, if your campaign is on plumbing services, your ad groups can be on ‘drain repair,’ ‘kitchen plumbing, ‘ gas leaks,’ and so on. An ad group consists of the following parts:

• Final and Display URLs – The final URL is the landing page where the potential customers will go when they click on your ad. The display URL is the link that appears at the top of your Google Ad. An example is www.xyz.com/plumbing-services
• Headlines – In an ad, you can have three headlines, and each has a 30-character limit. Headlines should be in the title case and have your service-related keywords. They should show what sets your services apart. 
• Descriptions – Good ad descriptions should be such that users can trust your service. Include information that strengthens your credibility like the number of consumers you have served, your experience, certified technicians in your company, and the like. 

7. Use the Most Relevant Keywords 

You can modify the keywords for your campaign’s ad groups anytime. To do this, navigate to the ‘Audiences, keywords, and content’ section and select ‘Search keywords.’ When choosing keywords, you must not pick generic keywords for your ads because they are highly competitive.

Instead, focus on specific service-related long-tail keywords, such as ’emergency plumbing services, ‘leak repairs, ‘bathroom faucet repair,’ local plumbing services near me,’ and the like. To find such keywords, use tools like AHREFS or Keyword Planner.

8. Use the Right Keyword Match Type 

Keyword match type tells Google how closely the search term needs to match the query of the searcher so your plumbing service ad can appear. There are four keyword match types, and you should select a mix of them to get the best results for your campaign. 

• Broad Match Type – With this match type, your ads can be shown for searches that include your keywords regardless of the order. The ad can also appear for variants of your keywords. They can include misspellings, singular or plural forms, abbreviations, and even acronyms. If ‘plumbing services’ is your broad match keyword, the ad will show for ’emergency plumbing services,’ ‘local plumber,’ or ‘plumber near me.’
• Modified Broad Match – In this keyword match type, you can specify the words in your keyword phrase that should be there in the searcher’s query for which your ad will be prompted. To do it, include a plus sign in front of each word that must be a part of the query. For example, if you aim for the keyword ’emergency plumbing,’ you can Modified Broad Match keyword +emergency +plumbing. 
• Phrase Match – in Phrase Match, your Google Ad will show for searches that include your keyword phrase in the order you have specified with some other terms preceding or succeeding it. It can also appear for variants close to your keyword phrase.
• Exact Match – This match type enables your ads to display if a potential customer types the same words as your set keywords. These are set up by using brackets. It tells Google that your phrase is an exact match. So, if your exact match type is [gas leak repair], your ad will be displayed for this exact phrase. 

9. Use Negative Keywords for Your Plumbing Services 

Building a big negative keyword list for plumbing Google Ads is important if you don’t want your ads to be shown for irrelevant searches. The negative keyword list ensures that people who type those search terms are not shown your ad. 

Some examples of negative keywords for your Google Ads for plumbers can be ‘HVAC,’ ‘landscaping,’ gas leak repair YouTube,’ and the like.

10. Create Dedicated Landing Pages for Plumbing Ads 

The landing page you create for your clicks should be conversion-focused. It ensures that you actually get the return from your spending if someone clicks on your ad. Your PPC landing page should have the following features:

• Relevant and keyword-rich headline and sub-headline
• An easy-to-fill contact form with call-to-action
• Essential details about your service
• Your unique selling points, testimonials, and a short description of how a particular service works.
• The landing page should have a clear privacy policy
• The page should load quickly and be easy to navigate 

11. Set Up Performance Tracking

Once you create Google Ads for plumbers, start running them. At this time, start tracking their performance to know if the money you are investing is getting you results. To do so, set up conversion tracking as follows: 

• On your ad account, go to ‘Goals‘ followed by ‘Conversions.’ 

• Next, click the ‘+Conversions‘ button. 

• Tap ‘Website‘ for the kind of conversions you wish to track. 

• Choose the same value for every conversion. 

• Choose ‘One‘ in the ‘Count‘ section and proceed. 

• Set up your Google Tag Manager on the next page, and you’ll be able to see your set conversions. 

Assess the following factors when measuring your ad’s performance:

• Clicks
• Impressions
• Click-Through Rates (CTR)
• Conversion Per Clicks (CPC)
• Total Revenue

Use these steps to track conversions from your Google Ads.

Drive revenue from your plumbing ads with our Google ads management services. We create powerful lead generation strategies so you get maximum returns from your ads.

Ways to Optimize Google Ads for Plumbers for the Best Results

You should continuously optimize your plumbing services ads to keep them performing high. Use these techniques to enhance your PPC campaigns.

1. Regularly Test Your Ad Copies 

Create two variations of a single ad and launch them to see which one gives better results. You can experiment with different headlines, descriptions, and landing pages. Include the elements that are performing best in the new ad copy or landing page you create. 

2. Analyze the Insights from Google Analytics

Your Google Ad account should be linked to Google Analytics. It will furnish you with many new reports about your plumbing ad campaigns. Thus, you can better understand customer behavior after clicking your ad. When your ad account is integrated with Google Analytics, you can share Analytics audiences with Google Ads. This will help you understand the behavior of specific audience segments. The insights facilitate in creation of messaging tailored to different audience segments.

3. Use Remarketing Lists for Search Ads (RLSA)

If your landing page visitor stops short of converting, using RLSA will help you. With RLSA, you can track traffic to particular website pages. After that, target your plumbing PPC ads to the visitors of those pages. Thus, if a person visits a landing page on your website and does a Google search related to plumbing services, they will see your ad on the results page.

Read Also:- How to Set Up Remarketing Campaign in Google Ads?

Conclusion

Use the steps mentioned above and the optimization strategies to enhance your plumbing service’s growth. It is essential to have a strong keyword strategy in place and continuously adjust your plumbing ad campaigns for better performance and lead generation. This is how you’ll get the expected ROI from your spending. If you feel that running Google Ads is a bit complex, get in touch with Website Pandas PPC experts. We’ll provide you with complete support in running and optimizing your plumbing services ads and ensure that they enhance your reach, customer base, and revenue.