How Does Google Ads Work?

The Secret Behind The Working Of Google Ads

The technique for running a Google Ads promotion involves selecting a range of searches/keywords, creating relevant ad messaging, and identifying and optimizing the pages that potential consumers will visit on the website after they click. This way, prospective customers who know what they’re looking for can find it on the website faster. The advertiser is able to set a budget and has total control so they can scale by changing the number of ads in a certain market area or campaign as needed.

Google Ads are pushed to the most relevant audiences and searchers for greater reach; this increases revenue or leads by bringing in new customers, reminding previous visitors of the products, and using a range of strategies to draw in the right audience. When a user clicks on the ad – and lands on the website – it is then that the advertiser pays. This is also known as “pay-per-click” advertising. The statistics gathered focus on the time of visit, the copy used in the ad, and where it came from so that Google can then use its algorithms to generate high ROI (Return on Investment) from the most profitable keywords (for the advertiser), which generate leads and sales for companies of all sizes.

Tailored Google Ads Management for Businesses of All Sizes

Our tailored Google Ads strategies are designed to suit the unique needs and goals of businesses across industries.

B2C	B2B	Local Business
E-commerce	Construction and Building Materials	Painter
Hospital	Consulting Firm	Photographer
Travel and Hospitality	Cybersecurity	Plumbers
Automotive Dealers	Healthcare and Medical Services	Air Duct Cleaner
Clothing and Fashion	Telecommunications	Event Planner
Chiropractic Clinic	SaaS Companies	House Cleaner
Fitness and Wellness	Law Firm	Junk Removal Provider
Pet Care	Technology and IT Services	Locksmiths
Real Estate	Finance and Accounting	Pet Care Provider
Education and Online Courses	Education and Training	Roofer Services
Dental Clinic	Real Estate and Construction	Water Damage Service Provider
Lawyer	Event Management
Cosmetics and Beauty Services
Food and Beverage

Services We Offer Under Google Ads Management

We drive growth and deliver results. Our team focuses on every step strategically and optimize campaigns with precision to achieve peak performance.

1/ Keyword Research

Using advanced analytics tools and strategies, we uncover high-power keywords, driving the visibility of your brand and hyper-targeted traffic that expands reach and increases your profitability in an environment where you’re competing with the most aggressive buyers.

2/ Competitor Ads Analysis

We carefully analyze your competitor’s ads, learning what they’re using to win and ensuring your brand messaging is what it should be. This comprehensive approach means not only are you playing the advertising game better but are also maximizing campaigns so that you do less and outperform your previous performances.

3/ Landing Page Creation and Optimization

We specialize in the creation and optimization of landing pages that produce maximum conversions and still fit your messaging. This means higher quality leads and customers who then market on your behalf, allowing us to scale your business for you.

4/ Copywriting

We create compelling copy that is on-brand, on-target, and perfect for the digital environment, and we create compelling paid ad copy that gets clicks, email content that gets opened, and, most importantly, triggers action.

5/ Ad Creation and Optimization

We are avid wordsmiths and visual magicians. We know how to captivate and craft the perfect messaging paired with a powerful design. We optimize continuously to ensure maximum impact, and the best possible return on your ad spends.

6/ Ad Testing

We conduct rigorous ad testing to fine-tune your campaigns. We analyze numerous ad variations. We determine what messaging and visuals perform best with your audience. This data-driven approach means your ads will result in the highest click-through and conversion rates.

7/ Campaign Management

We strategize, execute, and continually optimize your campaigns for the best results. We don’t use cookie-cutter strategies (ever). We do the hard work and make your dollars work hard for you! Every campaign is unique and we make sure your ads are reaching the right people to drive measurable results.

8/ Bid Management

Bid management for Google Ads is based on science. Our Google Ads experts have a deep understanding of how to strategically optimize your bids to place your ads in the absolute best positions. Ultimately, we strive to drive as much traffic and as many conversions as possible within your budget.

9/ Conversion Tracking Setup

Our specialty is efficient conversion tracking setup. We monitor and analyze conversions with meticulous attention. With this insightful data, we can optimize your campaigns to give you improved results and a higher ROI.

10/ Conversion Rate Optimization

For us, it’s all about conversion rate optimization. By strategically adjusting and testing using analytics and a 360-degree view of both user behavior and the performance of your website, we are able to consistently increase performance and drive conversion on your website.

11/ Quality Score Optimization

We optimize ad elements and landing pages to improve quality scores. By complying with platform criteria, we increase ad visibility at competitive costs. This ensures your campaigns operate at maximum efficiency and effectiveness, ultimately boosting your bottom line.

12/ Analysis & Reporting

Full reporting, including key metrics, detailed explanations of all optimizations, and recommended next steps, provides you with not only project performance but also ensures that you understand the data completely and can accurately make informed decisions and drive continuous improvement in your marketing strategies and efforts.

13/ Monthly Maintenance

Monthly maintenance is the surefire way to successful results through continuous monitoring and tweaking of your campaigns for sustained performance. Daily updates and adjustments are made to ensure that your marketing efforts continue to stay on the cutting edge, and continue to deliver impressive ROI across all of your campaigns.

Types of Reports We Offer

Our reporting includes key data insights across various campaign parameters.

Campaign Performance Report

We look deeper and offer you an organized view of your marketing strategy. We use clear metrics and visuals to show you what’s working and where you can improve. We’re always working to maximize your ROI.

Search Terms Report

Search Terms reports offer the data you need to optimize your targeting. By using data to adjust what queries are the largest drivers, we refine burgeoning targeting; we can add to negative keyword lists or refine for top – trends in search behavior that are key to a slick Google Ads campaign.

Keywords Report

The performance of key keywords is important in analyzing your data. This report helps you look at what keywords are driving the strongest performance in a KPI. This can help tremendously in refining targeting, as well as the basis for tactical shifts that allow for ever-upward scale and profitability.

Ad Performance Report

Enjoy in-depth, expert analysis of your paid advertisements. We evaluate the metrics that matter, including click-through rates, conversions, and engagement rates. This report gives you concrete insights and takeaways on how to optimize your paid advertisements for better performance.

Conversions Report

Gain a tactical overview of your campaign's conversion performance. Use up-to-date data to track conversions being driven across various channels and actions. Metrics and an in-depth analysis give an understanding of trends, help optimize strategies, and maximize your ROI effectively.

Types of Google Ads We Offer

We strategically deploy single or multiple campaigns, depending on your business goals and budget.

Search Ads

We produce compelling ad copy tailored to user intent focused on driving targeted traffic and maximizing visibility. Detailed keyword targeting and constant optimization allow your ads to stand out among the crowded search results–driving quality leads.

Display Ads

Get visually engaging creatives designed that capture attention and increase engagement. In addition to the designs, strategic targeting, and inspiring messaging, make sure your ads are placed in front of the right audience to increase your reach and add new potential converts.

Shopping Ads

Show off your product to potential customers. We optimize product feeds to create visually stimulating dynamic ads–the result of which is maximum ad visibility and driving and converting traffic to your online store–all achieved by strategic targeting with continued refinement.

Video Ads

Utilize the power of video marketing. With expertly crafted video ads and strategic targeting, our done-for-you video ads marketing ensures your message resonates across all platforms— driving traffic, boosting brand recall, and ultimately increasing sales—where it matters most for your business.

App Ads

Build effective campaigns to advertise your brand, products, or services in thousands of mobile applications. By carefully selecting the targeting options that are the best fit for your idea and creating engaging creatives, your message will come across loud and clear to the right people at the right times.

Local Services Ads

We focus on creating highly targeted campaigns to promote local businesses in specific geographic areas. It is with strategic optimization and precise targeting that we are able to help businesses get local customers, drive leads, and increase conversions effectively.

Smart Ads

We build super dynamic, AI-driven campaigns, launching high-performing ads across platforms and devices. Using proactive strategic targeting and real-time adjustments, we make sure your ad dollars spent hit the right audience at the perfect time — every time – driving those conversions.

Demand Generation

With vast Google networks, Website Pandas team are pros at creating campaigns people can’t help but engage with. Our expert targeting, paired with captivating visuals, lets you reach new prospects to meet your marketing goal while being as efficient as possible.

Performance Max Ads

We create dynamic campaigns that use Google's machine learning algorithms to optimize performance across multiple ad formats and placements. We stay on top of our client’s accounts, constantly refining and optimizing them. By going through this process, we’ve been able to achieve extraordinary results, maximizing advertising ROI for our clients.

Remarketing Ads

We build comprehensive campaigns to reach users who have interacted with your website or mobile app. Our detailed strategy and powerful segments allow you to send those perfectly curated messages, targeting with incredible accuracy and letting interested users back to your site or app.

Tools We Use in Managing Google Ads

Our ability to use MARTECH (Marketing Technology) helps uncover insights to improve effectiveness of your advertising campaigns.

Google Ads

We use Google ads as a powerful tool to promote your business, products, raise awareness, and drive traffic to your website. By creating and modifying ad campaigns, including ad text, settings, and budgets, we optimize your advertising strategy for maximized results.

Google Analytics

We share a clear picture that's evidence-based on how you can improve your Ad KPIs and become more profitable online. Using insights from your data on user behavior, demographics, and goals, you can make informed decisions to improve ad performance.

Google Ads Editor

We use Google Ads Editor to add more muscle to Google Ads Manager, working quickly and without delays. We make bulk edits and manage accounts easily and flawlessly, so campaigns are always being optimized for the best results and superior ad performance.

Google Keyword Planner

We pore over search volume, competition, and trends and use Google Keyword Planner to select high-performing keywords to include in your strategy. This ensures not only that your ads performance is maximized, but that your business is as visible and engaged as it can be.

Google Looker Studio

We use Google locker studio capabilities to surface actionable insights from your data. Simple, intuitive dashboards can be designed to fit your unique needs, and custom reports created. You get a clearer sense of your business pulse and turn insights into performance.

Google Tag Manager

Google Ads Manager

We leverage Google Ad Manager to optimize revenue streams with granular controls and diverse ad exchanges. What you get is efficient monetization across websites, apps, and videos that drive sustained growth with insightful customizable reports.

Lunio

No wasted ad budget. No irrelevant traffic. Eliminate bogus clicks, traffic, and leads on all ad platforms. Get authentic conversion potential from 100% of your ad budget. Improve campaign optimizations by preventing phony and non-human data from distorting your analytics.

Our Google Ads Management Process

Our data centric approach helps our clients maximize their ROI across advertising channels.

1/ Discovery

Careful planning and continuous management are needed. Website Pandas’ Google Ads management services help you focus on your target audience while using tactics that optimize ROI, reduce waste, and ensure your ad spend is allocated to best-performing keywords and campaigns.

2/ Campaign/Account Setup & Optimization

We provide end-to-end Google ads account setup and optimization services, including keyword research, ad group creation, budget allocation, geography targeting, negative keyword identification, conversion tracking setup, quality assurance, and landing page optimization to maximize lead generation and campaign effectiveness.

3/ Monitoring & Reporting

We provide ongoing campaign monitoring and reporting. This includes bidding to the top ad position, evaluating the performance of ads in terms of conversion rates and overall performance, reallocating the budget from lower converting ads, delivering monthly reporting along with recommendations, and collaborating with you on new campaign setups or modifications.

Google Ads Management Pricing

Competitive Pricing As Per Your Budget and Needs.

Although it might fluctuate, Google Ads management pricing normally ranges from 15 to 25% of spend. Your monthly management charge of 20% of $8,000 spent on ads would be $1600. We always assist our customers in saving money more than they pay for management costs by optimizing the campaign to be extremely profitable, efficient, and successful.

Why Google Ads Management Matters?

Manage Your Google Ads Effectively To Boost Sales & ROI

Optimal Performance

Professional management means campaigns are monitored and adjusted continuously to ensure the best performance and ROI. Much of this includes bid adjustments, optimizing keywords, and evaluating ad performance.

Budget Efficiency

Proper management ensures your budget is spent on what matters—on ads and keywords that are high converters for your business. This saves resources on campaigns that don’t perform well.

Conversion Optimization

Through deep analysis and study, experts can figure out where to make improvements to your conversion rates, be that refining ad copy, adjusting your targeting parameters, or enhancing the experiences on your landing pages.

Strategic Insights

Routine reporting insights give you a clear picture of how your campaigns are performing, which in turn allows for better decision-making when you decide to optimize and adjust future campaigns. This can be figuring out what messaging or targeting strategy works or making a better choice as to which overall campaign tactic will help your business move where it wants to go.

Adaptability

Professional management means your campaigns are built in such a way that they remain agile and able to pivot when the market moves or new opportunities present themselves, ultimately allowing you to become even more effective over time.

Why Choose Us?

Top Ranked Google Ads Management Company

Create profitable advertising campaigns with us. We’re the best partner for supporting your business growth.

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1/ Proven Expertise

We offer unmatched Google Ads expertise refined over a decade of managing thousands of successful campaigns. Our meticulous strategies drive results, maximizing ROI and ensuring your advertising budget is invested wisely for lasting business growth.

2/ Customized Strategies

We develop custom Google Ads strategies suited to your unique business needs. We delve deep and think creatively to create bespoke strategies that hit home with your target audience and attract higher levels of qualified traffic and conversion rates for long-term sustainable growth.

3/ Transparent Reporting

We don’t throw darts in the dark. Our team provide detailed and transparent reporting on a weekly/monthly basis, as you prefer. We go deeper and walk you through where your Google ads are at and the next steps. We deep-dive into data, so we can clear your doubts!

4/ Ad Copy And Design Expertise

Our copywriters and designers are anything but your average Joes. They have an incomparable understanding of consumer psychology as well as a detailed awareness of what’s hot and what’s not in the world of advertising. The result? Killer ad copy that resonates with your audience.

5/ Data-Driven Decisions

With data, we have everything we need to prep your success. Google Ads management requires an in-depth understanding of metrics and KPIs. Scrutinizing these allows us to draw insights and devise effective strategies that allow for better, more fine-tuned targeting and ultimately drive results.

6/ Dedicated Account Manager

Website Pandas’ dedicated account manager personalizes every experience, ensuring open communication and learning more about your business needs first. Along with our strategists, they will discuss proactive strategies to tailor your ad campaigns to your Google Ads goals for success.

7/ Client Satisfaction

We take customer satisfaction seriously across every aspect of our Google Ads management services. From providing responsive support to customizing strategies based on analysis, all the way to delivering measurable results, we’re all about building long-term partnerships built on trust.

What Our Clients Say?

Your Partner With 15+ Years Of Expertise

“Partnering with Website Pandas for PPC has been the best decision for us. The team helped us save money on AdWords advertising while boosting the lead count. We could not even imagine creating and managing AdWords the way Website Pandas did. Now we know that we can successfully compete with our competitors.”

Mike Johnson

“The PPC team at Website Pandas should be the go-to choice for search engine marketing. They are responsive, accountable, and extremely knowledgeable. I loved how the experts here solely focus on client results and ROI. Their resources and PPC strategies have helped me drive maximum awareness and conversion.”

Shane Smith

“Working with Website Pandas has been an absolutely amazing experience. They’ve been our partners for over six years now, and there is nothing I would complain about. The team does everything to make your business unique and at the top of web searches. I would highly recommend the agency to anyone looking to improve their online presence.”

Matt McVicker

“Website Pandas seamlessly executed our digital marketing strategy with impressive skill. The team showed us how Google can be used in innovative ways. Our company has experienced consistent and exponential growth on channels that didn’t work for us before. Now, we consider Website Pandas more of an extension of our company than a partner.”

Sarah Walker

Case Studies

Be Part Of Our Success Stories

Visibility Unleashed: A Travel Agency’s Rise to SEO Prominence!”

Ankur Goyal April 12, 2023

From Stagnant to Soaring: A B2B’s Explosive Growth with Google Ads!

Ankur Goyal April 10, 2023

FAQs

Find Answers To Commonly Asked Questions

What are Google Ads management services?

An agency manages your advertising campaigns and assists you in getting the most out of your advertising budget when you use its Google Ads management services. Developing an advertising strategy, keyword research, ad targeting and authoring, design, testing, bid management, monitoring, reporting, and more are included in our services.

What are the benefits of using Google Ads Management services?

Google’s algorithmic landscape is fluid and requires constant adaptation. An Authorized Google Ads management agency effortlessly navigates these changes, ensuring your campaigns remain relevant, competitive, and profitable. A comprehensive understanding of the latest algorithms will deliver what works, pinpointing the right strategy specific to your industry.

How much does it cost to advertise on Google Ads?

The majority of companies spend between $0.11 and $0.50 per click (61% of respondents) and between $0.51 and $1000 per 1000 impressions (56% of respondents) on average in 2024 for Google Ads, with prices ranging from $100 to $10,000 per month (44% of respondents).

How Do I Sign Up for Google Ads?

Ensure you’re connected to the Google account you created. Visit ads.google.com to sign up for Google Ads. After selecting your account, the initial step for creating a new campaign will be displayed. If you’re not quite ready to launch, you can just build up a basic campaign and stop there.

What's the difference between Google Ads and SEO?

Google Ads are an optional but beneficial component of a comprehensive SEO plan. While SEO is about constant labor, upkeep, and progress, Google Ads are sponsored advertisements that appear everywhere. Google Ads may produce almost instant bursts of traffic. SEO tactics may take weeks or months to show tangible results.

Can Google Ads be integrated with other platforms?

Yes! Google Ads can be integrated with a variety of other platforms, such as Google Analytics, CRM systems, and marketing automation tools. This allows for data tracking, audience targeting, and campaign optimization, enabling the ability to build a comprehensive digital marketing plan across multiple channels.

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