Google Analytics is a robust tool and very few people leverage its potential. Most of the people leave the default settings, rarely analyze the data, or spend most of their time focusing on metrics that don’t really matter. Google Analytics can help you make timely and important data-driven business decisions. You will only be able to do that if you set up the right goals.
If you want your web or apps analytics data understandable and actionable, you have to map it to your business objectives. It’s not sufficient to know how many pages views your site got. It’s important that you know whether those page views have monetary value or made a meaningful contribution to meet your business goals. Google Analytics is only able to provide that connection when the right goals are set up, tracked, and measured.