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Ankur Goyal
April 12, 2023
PPC Agency Chicago
Top-Ranked PPC Agency Chicago
Feels like it’s time to grow your business and connect with more customers, right? Our PPC experts in Chicago can make it happen! We’ll help create customized ad campaigns that resonate with your target audience and get you more clicks and conversions. Yes, we understand the Chicago market and know what works here. Let’s work together to expand your reach and improve your success!
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Our PPC Chicago Clients Get Results
We offer powerful PPC management services for Chicago businesses to improve both traffic and conversions.
“Our PPC campaigns were running up costs with no returns. This agency came in and turned things around. In just two months, our leads doubled!”
Emma Brown
eCommerce Startup
“I had my doubts about PPC. But after seeing a 40% improvement in conversions in the first quarter, I’m a believer!”
Robert Miller
Law Firm
Want the same results for your business? Contact us now for a personalized consultation.
Our Customized Chicago PPC Services
We know cookie-cutter strategies don’t work. Our PPC agency has specialized services to help Chicago businesses maximize ROI.
To stay ahead of competitors in Google’s digital battlefield, your business needs the power of highly targeted Google ads. Our PPC agency in Chicago utilizes audience segmentation and unique keyword strategies so that your business reaches the right people at the right time. Tell us your goals – better brand awareness, increased traffic, or improved conversions – and we will customize the perfect Google ads.
Meta’s platforms – Facebook and Instagram – are goldmines of opportunities to engage with potential customers. Our PPC services in Chicago personalize Meta ads campaigns with accurate targeting and engaging narratives to boost traffic, leads, and conversions. By connecting your business with the right audience, we help grow your online community or promote your products.
3/ LinkedIn Ads
To take your business to new heights, you need to focus on generating quality leads and building authority in your industry. Our LinkedIn Ads are just what you need to reach Chicago’s business leaders and get key decision-makers to invest in your business. For brand awareness, lead generation, and everything else in between, trust our expertise in the LinkedIn platform to fuel your growth.
4/ Local Services Ads
Emerge foremost in local search results with Local Services Ads, connecting your business with customers who are actively searching for the services that you offer. If you are looking for solutions to drive foot traffic or to increase local conversions, choosing local service ads from our Chicago PPC agency is the way to go.
5/ Google Maps Ads
These ads place your business on the map, enabling customers nearby to easily discover your business and visit your location. For businesses like yours with a physical outlet, Google Maps ads can be the most effective tool to improve in-store visits and local engagement. With our extensive experience, we’ll help your business get discovered by local customers.
Bing ads can supplement your Google ads strategy by expanding your advertising reach. Most businesses make the mistake of focusing solely on Google. However, our PPC agency in Chicago understands the potential of Bing’s demographics in increasing your market share. We help you get the most out of your PPC ads with our custom-made Bings ads campaigns.
Data-driven insights and engaging creatives in our social media marketing services enable your brand to engage with audiences across multiple platforms including Facebook, LinkedIn and Instagram. Our custom strategies align with your business goals to ensure your audience immediately connects the product or service with your brand.
8/ Landing Page Design
The true success of a PPC campaign begins after the click when leads arrive on your landing page. Are your landing pages prepped for conversion with intuitive navigation and compelling calls to action? If not, our Chicago PPC agency is equipped to optimize your landing pages, making sure every ad dollar brings in more business.
9/ Conversion Tracking Setup
Switch from guesswork to tracking conversions. With our advanced tracking tools, you will know exactly which campaigns, keywords and ads are bringing results. We help you measure user actions and gain full visibility of the performance of your PPC campaigns to make informed decisions on your ROI and keep improving.
CRO is vital to maximizing the effectiveness of your PPC campaigns. Our PPC management services in Chicago analyze every aspect of your ads and landing pages to identify what’s working and what isn’t. We tweak campaigns based on performance analysis, heat maps, and A/B testing to get you the highest possible conversion rates and more value from each click.
11/ Ads A/B Split Testing
We have a comprehensive A/B split testing process to eliminate guesswork from your PPC campaigns. We test multiple variations of ads through A/B testing, analyze performances, and constantly refine campaigns to improve engagement and increase conversions. Our data-driven approach also helps reduce cost per click without compromising on results.
12/ PPC Audit
Call us for a free, detailed PPC audit and we will help maximize the return on your PPC campaigns. Our meticulous audits uncover hidden opportunities, unnecessary expenses, underperforming keywords, and more actionable insights. Let us guide you in refining your PPC strategies with an extensive PPC audit customized for your business.
Our Proven PPC Process for Success
Succeeding in Chicago’s competitive market requires more than just running ads. It demands the kind of process we have developed over the years.
1/ Discovery
To create customized strategies, our PPC management services in Chicago begin with understanding your business, goals, and audience.
2/ Strategy
Our data-backed strategies ensure that your ads reach your target audience with the right message.
3/ Implementation
Once the strategy is in place, we launch your campaigns and keep optimizing consistently to drive clicks and leads.
4/ Optimization and Reporting
We keep you in the loop with reports as we continuously monitor, tweak, and optimize your campaigns.
Landmarks and Areas We Serve
Reach out to your local Chicago customers with our powerful ads and precise ad launches.
Downtown Chicago
We provide services from the Loop to River North and Streeterville in Chicago’s central hub to help businesses capture attention. Your customers may be tourists near Navy Pier or local professionals on the Gold Coast. We’ll identify the right audience and ensure your ads reach them at the right time. Ready to take over downtown Chicago? Call us now!
North Side
Our PPC strategies make it easy to connect with customers in Lincoln Park, Lakeview, and Uptown. We know how to make your business more visible to local shoppers, diners, and residents. Trust us to manage everything from growing your online presence to driving foot traffic.
South Side
For years, our PPC campaigns have been helping businesses in Hyde Park, Bronzeville, and Bridgeport to attract customers. Our PPC experts know how to connect with the local community. Sign up with us to explore ads that appeal to the unique character of the South Side. Let’s grow your visibility and persuade more visitors to check out your business.
West Side
Looking to engage audiences in areas like Wicker Park, Bucktown, and Pilsen? We create campaigns that attract attention and inspire action. Are you aiming for more website traffic or in-store visits? Either way, we know how to deliver results for West Side businesses.
Here’s Another Bonus
claim a free, one-time PPC audit for your Chicago business and explore exciting growth opportunities your competitors have not discovered yet.
Local PPC Trends in Chicago
Emerging Local PPC Strategies Across Industries in Chicago’s Market.
Trends come up and evolve surprisingly fast in the world of Chicago PPC. This demands businesses to stay alert and adaptive.
For instance, advertisers in competitive sectors such as healthcare, real estate, and legal services currently face the issue of rising cost-per-click (CPC). Businesses in these industries face extreme bidding competition that continues to drive up CPCs and make it progressively more expensive to secure ad placements.
However, businesses are actively exploring strategies to manage these rising costs and simultaneously improve ROI. This is evident in their shift towards Local Services Ads and Google Maps Ads, which enable more targeted and location-specific searches. These ad formats help local businesses reach customers in their adjacent areas without unnecessarily spending on broader campaigns.
Another interesting trend is the way AI tools are transforming how businesses approach personalization and audience targeting in PPC campaigns. With the power of AI, companies can effectively refine their strategies, identify high-intent audiences, and deliver more customized ad experiences. Ultimately, this helps improve click-through rates (CTR) and the overall performance of campaigns.
It is encouraging to note how industries such as tourism and hospitality are at the forefront of adopting these trends and investing in PPC to generate leads. Our PPC agency stays ahead of these trends in Chicago to offer services that keep your business competitive and thriving.
Don’t get left behind with outdated PPC campaigns. Get in touch with us today to take advantage of the latest PPC trends in Chicago.
PPC Marketing Revenue: Key Insights
Explore latest report on PPC marketing revenue, offering valuable insights into trending strategies, growth opportunities, and more.
Trust our experts at Website Pandas to transform these insights into data-driven PPC strategies that are guaranteed to maximize your ROI.
Get Started
Don’t get left behind with outdated PPC campaigns. Get in touch with us today to take advantage of the latest PPC trends in Chicago.
Success Stories with Quantifiable Insights
Our PPC strategies have helped countless businesses across Chicago improve their metrics and experience substantial growth.
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Ankur Goyal
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Ankur Goyal
April 10, 2023
Why Choose Us?
Top-Rated Chicago PPC Agency
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Years of Tailored Expertise
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Certified Google Ads Experts
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Proven ROI Across Campaigns
Being one of the most competitive markets in the world, Chicago can pose challenges that seem unconquerable. But an agency like ours with expertise in managing local businesses can turn things around.
1/ Expertise in the Chicago Market
With deep knowledge of the unique challenges and opportunities in Chicago, we create PPC strategies to help businesses like yours thrive.
2/ Data-Driven Approach
All our decisions are backed by data. Our ad campaigns are therefore efficient, cost-effective, and continually improving.
3/ Certified Professionals
Rest assured that your campaigns are in capable hands, thanks to our team members featuring experienced Google and Meta ads professionals.
4/ Transparent Reporting
We offer regular, detailed, and transparent reporting, so you will always know how your campaigns are performing.
Google & Meta Ads Benchmarks for Different Industries
As a leading PPC agency in Chicago, we help you identify where you stand compared to your competitors.
Google Ads Benchmarks by Industry
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Click Through Rate
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Cost Per Click
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Conversion Rate
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Cost Per Action
Average Click-through Rate for Search and Google Display Network
| Sector | Avg. CTR (Search) | Avg. CTR (GDN) |
|---|---|---|
| Advocacy | 4.41% | 0.59% |
| Auto | 4.00% | 0.60% |
| B2B | 2.41% | 0.46% |
| Consumer Services | 2.41% | 0.51% |
| Dating & Personals | 6.05% | 0.72% |
| E-Commerce | 2.69% | 0.51% |
| Education | 3.78% | 0.53% |
| Employment Services | 2.42% | 0.59% |
| Finance & Insurance | 2.91% | 0.52% |
| Health & Medical | 3.27% | 0.59% |
| Home Goods | 2.44% | 0.49% |
| Industrial Services | 2.61% | 0.50% |
| Legal | 2.93% | 0.59% |
| Real Estate | 3.71% | 1.08% |
| Technology | 2.09% | 0.39% |
| Travel & Hospitality | 4.68% | 0.47% |
Average Cost-Per-Click for Search and Google Display Network
| Industry Type | Avg. CPC (Search) | Avg. CPC (GDN) |
|---|---|---|
| Advocacy | $1.43 | $0.62 |
| Auto | $2.46 | $0.58 |
| B2B | $3.33 | $0.79 |
| Consumer Services | $6.40 | $0.81 |
| Dating & Personals | $2.78 | $1.49 |
| E-Commerce | $1.16 | $0.45 |
| Education | $2.40 | $0.47 |
| Employment Services | $2.04 | $0.78 |
| Finance & Insurance | $3.44 | $0.86 |
| Health & Medical | $2.62 | $0.63 |
| Home Goods | $2.94 | $0.60 |
| Industrial Services | $2.56 | $0.54 |
| Legal | $6.75 | $0.72 |
| Real Estate | $2.37 | $0.75 |
| Technology | $3.80 | $0.51 |
| Travel & Hospitality | $1.53 | $0.44 |
Average Conversion Rates for Search and Google Display Network
| Sector | Avg. CVR (Search) | Avg. CVR (GDN) |
|---|---|---|
| Advocacy | 1.96% | 1.00% |
| Auto | 6.03% | 1.19% |
| B2B | 3.04% | 0.80% |
| Consumer Services | 6.64% | 0.98% |
| Dating & Personals | 9.64% | 3.34% |
| E-Commerce | 2.81% | 0.59% |
| Education | 3.39% | 0.50% |
| Employment Services | 5.13% | 1.57% |
| Finance & Insurance | 5.10% | 1.19% |
| Health & Medical | 3.36% | 0.82% |
| Home Goods | 2.70% | 0.43% |
| Industrial Services | 3.37% | 0.94% |
| Legal | 6.98% | 1.84% |
| Real Estate | 2.47% | 0.80% |
| Technology | 2.92% | 0.86% |
| Travel & Hospitality | 3.55% | 0.51% |
Average CPA (Cost-Per-Action) for Search and Google Display Network
| Sector | Avg. CPA (in Search) | Avg. CPA (in GDN) |
|---|---|---|
| Advocacy | $96.55 | $70.69 |
| Auto | $33.52 | $23.68 |
| B2B | $116.13 | $130.36 |
| Consumer Services | $90.70 | $60.48 |
| Dating & Personals | $76.76 | $60.23 |
| E-Commerce | $45.27 | $65.80 |
| Education | $72.70 | $143.36 |
| Employment Services | $48.04 | $59.47 |
| Finance & Insurance | $81.93 | $56.76 |
| Health & Medical | $78.09 | $72.58 |
| Home Goods | $87.13 | $116.17 |
| Industrial Services | $79.28 | $51.58 |
| Legal | $86.02 | $39.52 |
| Real Estate | $116.61 | $74.79 |
| Technology | $133.52 | $103.60 |
| Travel & Hospitality | $44.73 | $99.13 |
Facebook Ads Benchmarks by Industry
| Sector | Avg. CPC | Avg. CPL | Avg. CTR | Avg. CVR |
|---|---|---|---|---|
| Attorneys & Legal Services | $8.50 | $104.58 | 1.61% | 7.57% |
| Automotive — Repair, Service & Parts | $3.82 | $81.45 | 1.08% | 4.86% |
| Beauty & Personal Care | $2.44 | $42.10 | 2.26% | 5.93% |
| Business Services | $1.52 | $16.95 | 2.70% | 8.34% |
| Dentists & Dental Services | $4.10 | $32.46 | 1.54% | 9.83% |
| Education & Instruction | $2.03 | $31.82 | 2.32% | 8.49% |
| Finance & Insurance | $4.57 | $38.09 | 1.84% | 5.98% |
| Furniture | $2.10 | $39.25 | 2.36% | 6.11% |
| Health & Fitness | $3.29 | $57.40 | 1.46% | 5.78% |
| Home & Home Improvement | $2.18 | $24.29 | 1.78% | 8.87% |
| Industrial & Commercial | $2.77 | $24.53 | 1.48% | 12.03% |
| Personal Services (Weddings, Cleaners, etc.) | $1.93 | $20.49 | 2.56% | 9.19% |
| Physicians & Surgeons | $2.83 | $57.97 | 2.43% | 4.81% |
| Real Estate | $1.36 | $13.87 | 3.71% | 9.70% |
| Sports & Recreation | $1.20 | $14.59 | 3.74% | 8.87% |
Credit: Wordstream
Industries We Serve in Chicago
Creating Customized PPC Solutions for Major Industries in Chicago
Common PPC Mistakes in Chicago
Avoid Costly PPC Mistakes and Maximize Your ROI in Chicago
Competition is fierce in Chicago and even minor PPC mistakes can cost you big. Improper keyword bidding is one common error that businesses make. Essentially, it means companies are overspending on irrelevant keywords or not targeting high-value keywords that could improve conversions. In the absence of proper bid management, the ad budgets of businesses may dry up without offering significant results.
Ignoring local-specific ad strategies such as Local Services Ads is another frequent mistake. In a densely populated zone like Chicago, failing to target local customers searching for services within their areas can result in missed opportunities.
At our PPC agency in Chicago, we avoid such pitfalls through precise targeting strategies, thorough keyword research, and ongoing bid adjustments. Our team of experts continually monitors and optimizes campaigns, making sure that your budget is spent smartly and delivers excellent ROI while keeping your ads relevant and competitive.
PPC Success Metrics and Reporting
Key Metrics to Track and Transparently Report PPC Success
There are many businesses that believe the success of PPC campaigns can be measured by simply monitoring clicks. As an established PPC agency in Chicago, we know that the real process is more complex.
We utilize metrics like ROI (Return on Investment), CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rates to measure the effectiveness of campaigns. While ROI indicates if your ad spend transforms into profitable results, CTR determines how persuasive your ads appear to your target audience. CPC keeps you from overspending and the conversion rate shows how well your ads are driving meaningful actions such as sign-ups or purchases.
As a client, you must be informed about the status of your ads. This explains why we provide detailed and transparent reports about these metrics. Our reports are comprehensive, featuring details of campaign performance, opportunities for improvement, and real-time insights into ad performance. With this data-driven approach, we assure you that every dollar you spend on PPC translates into positive and measurable results.
PPC for Local Businesses: What You Need to Know
Why PPC Matters for Local Businesses Competing In Chicago’s Fierce Competitive Market?
From our experience in PPC campaigns, we know that PPC can be a powerful tool for local businesses in Chicago intent on outpacing their competitors. This is a city where competition is fierce and customers are spoilt for choices. PPC campaigns enable you to target specific audiences based on factors like locations, demographics, or search intent. By creating localized ads, you empower your business to show up prominently when potential customers are searching for products or services similar to what you offer.
However, implementing these campaigns in a bustling city like Chicago comes with its share of challenges. Ad costs can quickly shoot up owing to the high demand for top spots in search results. Any flaws in your PPC strategies can backfire, leading to overspending or missing out on valuable opportunities.
At our PPC agency in Chicago, we create PPC campaigns to align with the needs, goals, and budgets of local businesses. Our ads are unmatched in improving brand visibility and conversions by getting businesses noticed by the right audiences.
How Our PPC Services Benefit Your Business?
Maximize Leads and Minimize Costs with Expert PPC Services
Our comprehensive array of PPC services has been designed to deliver measurable results and increase your leads while keeping costs low. Here are some ways in which our services can boost your business growth:
- We specialize in creating targeted campaigns that highlight your brand to the right audience that is more likely to convert into customers.
- We analyze strategies and data in real time to identify what is working for you and what clearly isn’t.
- By reducing wasted spend and focusing on aspects that bring in results, we help increase your visibility while optimizing every dollar of your ad budget.
- Fueled by the goal of getting you the best results, we keep working on improving ad placements, keyword targeting, and bid strategies, keeping your business competitive across search engines.
- We offer personalized PPC solutions for all your digital marketing needs – be it improving brand awareness, increasing leads, or enhancing sales.
Let us take care of your ad campaigns and relieve you from the stresses of overspending or incompetent strategies, while you work on growing your business.
Let's Start
Do not let your competitors get ahead in the race! Sign up for your free PPC audit today and we will get you started on growing your Chicago business through expert-led PPC strategies.
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