What is Content Marketing?

Gain recognition and drive sales with content marketing

Research shows that content marketing costs about 62% less but gives three times as many leads as other traditional marketing methods. 70% of people would prefer reading about a brand or ecommerce business rather than knowing about it through the advertising route.

So, what type of content your customers would want from you? Is it content that creates visibility and drives sales for your Shopify store?

No matter which business we were working with, there were always people reaching out to us for help with their content marketing strategy and campaigns. Rankings matter, though most online marketers are still obsessively focused on methods that fail to drive leads. The focus should be on creating a content marketing strategy that generates traffic, quality leads, and drives sales.

It is always a package deal with content marketing that includes SEO, SMM, PPC, and SEM. It means any content created for the target audience should automatically perform well on search engines.

Some Eye-Opening Marketing Statistics

Content marketing is a robust tool in your arsenal

93% of marketers find interactive content valuable.
88% of B2B marketers in North America use content marketing as part of their digital marketing strategy
84% of all US companies are utilizing content marketing.
79% of B2B buyers share white papers as part of their content marketing strategy
75% of online marketers are planning to increase budgets for interactive content.
70% of businesses are using some form of content marketing.
70% of marketing professionals find data-driven marketing integral to campaigns.
60% of B2C marketers are utilizing content marketing.

Content marketing is one of the most powerful digital marketing methods that can enhance your Shopify store conversion rates. A structured content plan that follows search engine optimization and digital marketing techniques performs very well with search engines.

What Makes Content Marketing Crucial for Business Growth?

Generate leads and optimize ROI with high-value content.

Grow your Shopify Store Business

Consumers are always online, posting content, videos, reviews, products bought, etc. Also, 80% of consumers are online to research products or services. Moreover, local searches have increased by more than 500% in recent years.

If you want to grow your Shopify store business, traditional advertising will not cut to the chase.

Creating online visibility of your Shopify store is critical, which is where content marketing comes into play. You can connect with your potential customers in all the different stages of the buying funnel.

With relevant content assets such as posts, blogs, long-form content, infographics, you can create content that guides your customers through all stages of the buying funnel. It is at the bottom of the funnel that inquiries, quote requests, and purchases happen.

The result is a thriving Shopify business with no signs of slowing down.

Build Awareness

Your ecommerce business defines who you are and contributes to building an ongoing data bank of loyal customers. It also influences purchase decisions, which is why building awareness about your business is imperative.

It takes time to build and increase awareness. Content marketing is an ongoing process similar to Search Engine Optimization (SEO) that delivers brand awareness and long-term results. Therefore, you can expect more potential shoppers to choose your Shopify store when they want to buy.

Reason? You would have been providing them with valuable, informative, high-quality content on an ongoing basis. This quality content adds value by answering their queries. It guides them to buying your products or services.

By establishing brand loyalty, you can increase your sales share by up to nine times. It is massive given the competition.

Increase in Sales

A spike in conversion rate is what content marketing can give. Recent studies showed that eCommerce businesses with content marketing strategies offer a conversion rate that is six times higher than companies that do not focus on content marketing.

For example, if the monthly conversion rate of your Shopify store is 35%, a six-time increase means an increase of conversion rate by 2%

Better yet, think of the competition. Content marketing can help you gain a competitive edge. Your Shopify store can earn valuable leads and advocates.

The result is an increase in the market share, sales, and revenue of your Shopify business.

Reach Target Audience

In the day and age of the digital era, consumers have the power to block ads and choose which online sites they wish to engage. That could pose as one of the roadblocks to reaching your target audience through selective marketing channels.

Content marketing can help fix it. When you learn about your target audience’s preferences, pain points, and desires, you can help build a meaningful content marketing strategy that encourages them to read, interact, engage, and share your content further.

Before buying, shoppers research by reading close to 12-13 articles about the product or service. Some of the content might come from non-competitor sites, while some are on competing sites since customers are more likely to read the bottom of the funnel content. With content marketing, you can avoid this.

A personalized content marketing strategy should include all stages of the funnel content. It should help connect with potential shoppers from the early to the last stages of the buying funnel. So, when prospects make their buying decision, they would choose your Shopify store.

Expand Consumer Base

You ought to think about your target audience right from the earlier stages of the buying funnel. While they may not initially buy your product/ services, they will respond to your call-to-action at some point.

Before buying, consumers would want to know more about your Shopify store business. Almost 70% of users would prefer learning about you through content rather than ads. An ad cannot create a connection that content can.

By considering every stage of the buying funnel, you have the potential to expand your consumer base. You can take advantage of other content marketing benefits, including increased conversions and visibility.

Maximize ROI

Content marketing can create a long-term source of revenue for your Shopify store. It can generate almost 55% more leads than traditional marketing. By focusing on developing engaging content, you can attract new consumers and stay relevant.

Several benefits of Content marketing:

Increase consumer trust and solidify your Shopify store as their top pick.
Your informational and high-quality content is shared forward, thus attracting more potential leads.

Our Suite of Shopify Content Marketing Services

We offer a range of services to our client base.

1/ Content Strategy

We will include a personalized content strategy developed for your Shopify store and specific audience and goals.

2/ Content Development

We will create an editorial content calendar with the must-share content. This content will depend on your customized plan and scope of work.

3/ Content Creation

Our copywriters will create customized, unique, informative, and fresh content for your Shopify store.

4/ Content Optimization

The content marketing plan will include SEO techniques to optimize content for your target audience and search engines.

5/ Content Promotion

We will promote your content online through our network of influencers based on target audiences. We can also use paid strategies for quicker results.

6/ Reporting

We will provide an insightful monthly content marketing performance report to analyze for better outcomes and higher impact.

Let's Start

Schedule a Free Consultation to Discuss Your Requirements With an Expert

Why Choose Website Pandas?

Shopify Content marketing Company

We build marketing strategies tailored to your ambitions.

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Years of experience

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Expert team

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Leads generated

1/ Extensive Experience

We adapt very quickly to the changing dynamics of digital and content marketing techniques. Our body of work and experience will help deliver results for your Shopify store.

2/ Satisfied Clients

Website Pandas maintains a high client retention rate. We consider every project our own and are happy to take on the load to create success stories for our clients.

3/ Latest Technology & Software

Our industry-leading technology and software help track the performance of content marketing strategies and ROI. We provide our clients with actionable insights.

4/ Personalized Strategies

We customize your content marketing strategy based on your eCommerce business goals. Our personalized services drive long-term results. We do not believe in short-cuts.

5/ Measured Results

We measure our success by the success of your eCommerce business. We mean it. By driving meaningful results, we ensure our strategies match the objectives of your business.

What Our Clients Say?

Your Partner With 15+ Years Of Expertise

“Partnering with Website Pandas for PPC has been the best decision for us. The team helped us save money on AdWords advertising while boosting the lead count. We could not even imagine creating and managing AdWords the way Website Pandas did. Now we know that we can successfully compete with our competitors.”

Mike Johnson

“The PPC team at Website Pandas should be the go-to choice for search engine marketing. They are responsive, accountable, and extremely knowledgeable. I loved how the experts here solely focus on client results and ROI. Their resources and PPC strategies have helped me drive maximum awareness and conversion.”

Shane Smith

“Working with Website Pandas has been an absolutely amazing experience. They’ve been our partners for over six years now, and there is nothing I would complain about. The team does everything to make your business unique and at the top of web searches. I would highly recommend the agency to anyone looking to improve their online presence.”

Matt McVicker

“Website Pandas seamlessly executed our digital marketing strategy with impressive skill. The team showed us how Google can be used in innovative ways. Our company has experienced consistent and exponential growth on channels that didn’t work for us before. Now, we consider Website Pandas more of an extension of our company than a partner.”