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Top-Notch Shopify Product Description Services

Are your product descriptions convincing enough? Are they serving you well on the search engine front? Writing convincing descriptions is critical if you want those sales to come in. They must convert visitors to buyers, rank high on search engines, reduce spending, and build credibility for your business. Working with Website Pandas means having expert writers draft captivating descriptions of products, emphasizing product specifics, benefits, or a purchasing motivator. We also know how to incorporate key phrases to help your products rank better and increase conversions.

How We Create Good Product Descriptions?

We leverage product features and customer demand to come up with detailed product descriptions.

Know Your Buyer Persona

We want to know exactly who your target market is. We'll ask relevant questions to help develop an ideal consumer persona: Who is reading your product descriptions, and what attracts them? Which traits and advantages appeal most to prospects? Using a defined buyer persona, our writers can create emotionally appealing content for your target audience.

Talk About Benefits, Not Features

Although it's normal to want to highlight the qualities of your products, shoppers aren't always drawn to them. They want to know how your products will benefit them. We draft thoughtful product descriptions that convert interests to advantages.

Include Power Words

Selling is also an art with emotions involved. To conclude a deal, you need to build trust by using emotions. Our product description writing service will select powerful words such as “fascinating,” “amazing,” “incredible,” “excellent,” and “jaw-dropping” to suit your product’s emotional representation for potential customers.

Make Descriptions Easy to Read

We use clear language and straightforward structure to create easy product descriptions for customers to consume. More importantly, we focus on product descriptions that allow customers to effortlessly understand the value of your products, instilling confidence when making purchase decisions.

Use Conversational Language & Tone

This is a great way to help your customers understand your products better. The most important thing is to help the customer easily read your descriptions and understand your product’s value. This ensures that the customer gains more confidence to buy it.

Create Description For Search Engines

Lastly, we optimize product descriptions for search engines by incorporating relevant keywords organically and giving them enough depth to prevent thin content problems. 500 words is a good balance for covering all the important information without being too monotonous.

Our Shopify Product Writing Process

We follow a balanced approach in drafting compelling Shopify product descriptions that get you more visits and improved conversions.

1/ Requirement Analysis

We thoroughly and critically analyze your product specifications and customer needs to provide specific content solutions.

2/ Strategy Planning

Using several effective approaches based on market trends, the objective of the brand, and the audience, we develop an engaging product description writing strategy.

3/ Copy Creation

Our professional writers then draft the product descriptions, focusing on the product’s features, unique selling points, and benefits to your customers.

4/ Quality Check

We also ensure that the product descriptions comply with your brand guidelines when checking content accuracy, coherency, and quality.

5/ Approval

After meeting all quality checks and your brand requirements, content is sent to our branding team to check if the copy needs further modification.

6/ Delivery

After the final validation is approved, all product descriptions are either emailed to you for uploading or delivered to our team for uploading to the right product sections, as you have decided.

Why Choose Us?

Best Shopify Product Description Services Company

We have crafted keyword-rich and conversion-focused content for our clients to help generate traffic and improve sales.

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1/ Multi-Lingual Support

Our Shopify product description services incorporate multilingual capabilities, making it easier for audiences from all walks of life to understand your products in their language.

2/ Quick Process Lead Time

Our process has a short lead time while ensuring efficient and quality services. This ensures the on-time delivery of product descriptions for your stock to meet project deadlines.

3/ Niche-Specific Writers

Our writers are backed by years of experience in this field. They are qualified and competent in drafting specialized product content that suits your niche and audience requirements.

4/ A Dedicated Project Manager

You will have a dedicated project manager for your Shopify product description project to ensure the project is executed smoothly and transparent communication is maintained throughout the project’s lifecycle.

What Our Clients Say?

Your Partner With 15+ Years Of Expertise

“Partnering with Website Pandas for PPC has been the best decision for us. The team helped us save money on AdWords advertising while boosting the lead count. We could not even imagine creating and managing AdWords the way Website Pandas did. Now we know that we can successfully compete with our competitors.”

Mike Johnson

“The PPC team at Website Pandas should be the go-to choice for search engine marketing. They are responsive, accountable, and extremely knowledgeable. I loved how the experts here solely focus on client results and ROI. Their resources and PPC strategies have helped me drive maximum awareness and conversion.”

Shane Smith

“Working with Website Pandas has been an absolutely amazing experience. They’ve been our partners for over six years now, and there is nothing I would complain about. The team does everything to make your business unique and at the top of web searches. I would highly recommend the agency to anyone looking to improve their online presence.”

Matt McVicker

“Website Pandas seamlessly executed our digital marketing strategy with impressive skill. The team showed us how Google can be used in innovative ways. Our company has experienced consistent and exponential growth on channels that didn’t work for us before. Now, we consider Website Pandas more of an extension of our company than a partner.”

Sarah Walker

Case Studies

Be Part Of Our Success Stories

Visibility Unleashed: A Travel Agency’s Rise to SEO Prominence!”

Ankur Goyal April 12, 2023

From Stagnant to Soaring: A B2B’s Explosive Growth with Google Ads!

Ankur Goyal April 10, 2023

FAQs

Find Answers To Commonly Asked Questions

What Are Product Description Services?

One type of marketing text you can use to outline and clarify the advantages of your product is the product description. Put differently, it offers every detail about your products in your Shopify store. You may use one line, a brief paragraph, or bullets to describe your product. These descriptions can be eccentric, humorous, or serious.

Why Are Product Descriptions Important?

A product description is crucial because it explains its main characteristics and advantages to consumers. It may also affect a customer’s decision to buy by helping to set the product apart from competing offerings.

Can I Use The Same Product Description On Multiple Websites?

Using the same product description across several websites is not a good idea since this could detrimentally impact your search engine optimization (SEO) efforts. Write original product descriptions for every website because search engines penalize duplicate content. Contact us to learn more.

How Do You Deliver The Final Descriptions?

After final confirmation, the product descriptions are securely emailed in the client’s preferred format or published to the client’s eCommerce store.

Does Your Service Offer Keyword Research?

Indeed. We integrate your products with relevant keywords as part of our strategy approach. This service is available as a part of our Shopify product description engagement process.

What Length Should My Product Descriptions Be?

This question doesn’t have a definitive answer. Thin product descriptions are a disaster for SEO and conversions; that much is certain. Per experts, product descriptions should be at least 1000 words, while others believe they should only be 300 words. 500 words is ideal because it’s both search engine optimization-friendly and conversion-focused without being too lengthy for the customer to read.

How Much Does Outsourcing Product Description Writing Cost?

Product description writing outsourcing may be expensive based on several variables, such as the quantity and complexity of the project, the experience and skill of the writer, and the number of products that require descriptions. Contact us for a free price quote.

Can You Write Descriptions For Any Industry Or Niche?

To put it succinctly, yes, we can. We have written for many sectors and all types of brands. However, a few niches are off-limits to us—the adult niche, for instance—and we will decline clients from such industries.

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