Why Are Sales Channel Setup Services Important?

Extend the reach of your Shopify store

One of the biggest challenges of any e-commerce business is scaling revenue.

Even if you hire a diligent sales team, invest in efficiency-boosting tools, and eliminate all distractions, there is a limited selling hour you have in a day. Moreover, recruiting a sales team is expensive.

Agree that you have a line-up of great products or services. However, it is not enough to boost sales and revenue if they are not in front of your target audience. It may also seem easy to sell online in an age of e-commerce. However, without a well-defined sales channel model, you might stand little to no chance of reaching your target consumers and improving your Shopify store sales.

Let us explore the potentially game-changing sales channel model and help fine-tune your approach to drive sales for your Shopify store.

What Is A Sales Channel Setup Model?

Reach more customers & drive traffic

You can sell through third-party partners, such as affiliate partners, resellers, value-added partners, or any other partner that does not work for you directly. When you use a well-targeted sales channel model, your Shopify store can reach more customers, drive traffic, and improve sales conversions and revenue.

To set up a sales channel model that works, you require expertise and an in-depth understanding of the e-commerce market scenario. If you use a sales channel that is driving sales away from your Shopify store, you will incur more costs for little or no benefit.

The Benefits of Shopify Store Sales Channel

Gain greater trust, sales, and success.

Trust

A well-known sales channel partner within the ecommerce market lets you avoid all the hard work of establishing your online presence. Your product or service will automatically be more credible because of their advocacy and endorsement.

Rapid Tests

When you set up sales channel partners, you can experiment with a new customer base, products, services, packages, promotions, or marketing campaigns in a low-stakes space.

Drive More Sales

The ultimate attraction for a Shopify store is the scale of its online presence. You can use your Shopify store to sell across multiple selling channels while Shopify automatically tracks your orders and manages your inventory.

Grow Your Customer Base

Build connections with your existing and potential customers by putting your products or services in front of millions of online shoppers. You increase your opportunities for repeat business through quality sale and attentive customer service.

Success

If your customers need support for a product or service, your sales channel partners can offer those services, and you can focus on closing new business deals without sacrificing your existing customer base. If you don’t use credible and popular sales channels, you could be missing out on a pool of potential customers who would buy from you directly.

Efficiency

When you pair your Shopify store with sales channel partners, it can bring in revenue that 4-5 salespeople bring at a fraction of the cost.

Can You Use Shopify to Sell on Various Sales Channels?

Yes. It's possible. Here's how

Shopify allows you to sell your items on many online sales channels. You have plenty of sales channels and platforms like Facebook, Instagram, Buy button, shop button, and more to sell your products through Shopify. When you connect every sales channel to Shopify, it becomes simple to track your products, orders, and buyers. Moreover, you can do it all in one centralized place. Shopify merchants should leverage all the different sales channels to increase their current sales.

Channels like Facebook and Instagram let you showcase your products and sell them to the target buyers. But if you want to sell through your store’s website, use the Buy button or the Shop button. You can also use Google to list and sell your items. Apart from these, many other sales channels are available from third-party developers.

Which Are the Top Shopify Sales Channels?

Expand your store by leveraging the best channels.

eBay

Integrate your Shopify store with eBay and connect to more than 171 million active buyers. Sync your products/ services between your Shopify account and eBay account in just a few minutes.

Amazon

Amazon is the world’s largest marketplace. It has been reported that 55% of customers start their product/ service searches on Amazon, not search engines. It illustrates the extent to which your Shopify business can be discovered on Amazon for boosted sales. Sync and manage your Shopify products/services and Amazon listings through Shopify in one single location.

Research reveals that 93% of Pinners have used Pinterest to make purchases, and 52% have noticed products/ services on Pinterest and later had purchased it/them from some other online site/s. Take your Shopify store to the next level by integrating it with Pinterest. Create ‘Buyable buttons’’ for products/ services that customers can buy within Pinterest without leaving the site.

Messenger

Recently, Messenger has made huge strides in the ecommerce space and is quickly becoming an essential sales channel for products. Sell products or services through direct conversations with customers on Messenger. You can send orders and shipping notifications, and also respond to customer queries directly. You can use Shopify Ping with the Messenger channel.

‘Buy’ Button

Sell by embedding a ‘Buy Button’ on ecommerce sites that connect with your Shopify store’s checkout page. The ‘Buy Button’ is a versatile tool that does exactly what it is supposed to do. Add a full-fledged ecommerce functionality to your Shopify store or pretty much anywhere else where you have built your online audience, which includes product pages, an embedded cart, and a secure checkout page. Customize it to match the branding of the online store it will be embedded on. Use it for individual products/ services or a collection of them.

Instagram

Widely regarded as the second most popular social media platform in the world, IG is known for its high engagement rate. Almost 75% of IG users take action after viewing a post of a product/ service. Users are 70% more likely to make purchases via IG using smartphones. In other words, Instagram drives action, turning visits into purchases. Add shopping tags to your product/service images that link to your product pages and securely checkout in the app.

Facebook

Post and sell your products or services directly from the ‘Shop’ tab with an onsite checkout on your store’s Facebook page.

Wholesale channel

Sell products or services at wholesale rates in a separate, password-protected storefront. The wholesale channel model is available only to sellers with Shopify Plus plans.

Handshake

List your products/ services on the Handshake directory. Contact us to learn more about selling your products on wholesale.

What to Know When Using Different Sales Channels?

Here are some points you should keep in mind

All sales channels have information about your product/ service.
Customers can trust you to deliver high-quality products or services
The prices of your products or services are the same on all sales channels.
Review how your sales channel partners are performing regularly.
Assess how you can support them through support service, advertising, etc.
Compare the sales they are providing against your costs.
Consider whether sales made thraough them are new or ones you would have made otherwise.

Why is the Shopify Sales Channel Model Popular?

The best way to reach your target audience quickly

In the day and age of the digital era, the latest technology assets are available in a snap. A consumer can have multiple gadgets and devices. You can capitalize on this and get customers to notice your products or services through multi-channel selling. Shopify found that selling on sales channels increases revenue. Shopify revealed an average increase in sales by 38%, then 120%, and then 190%, with the addition of a sales channel, respectively.

Multi-channel selling goes beyond advertising and allows your Shopify store to integrate with various sales channels. It is not an easy task. But it is worth the hard work to have a strong presence in the ecommerce marketplace.

One of the best ways to discover your target audience and market is to find where they are already spending their time. A recent survey of American shoppers reveal that:-

74% shopped at large retail shops
54% shopped at ecommerce stores
44% shopped at online stores
36% shopped at category-specific online stores

How Do You Set up the Sales Channel Partnership?

The basics of structuring an effective partnership

Add value by selling together. For instance, if you are offering catering services, you might partner with an agency offering clean-up services. This type of partnership helps add value to your customers.
Sell through your sales channel partner. For instance, a department store would curate a range of items from third-party brands offering consumers variety and options. It will be a good idea to partner with one that is already selling several similar products/ services to yours.
Let your sales channel partners sell for you by incorporating your products/ services into theirs. For example, an item bought at a supermarket may carry the store label and not the brand label.

When hammering out a marketing mix strategy, always be open to diverse combinations.

How Do We Help?

Seek our expertise today

We help you identify the revenue-generating multi sales channel partnerships and list your products or services on those sites while ensuring all your products/ services are visible to the audience given a competitive marketplace.

Our Sales Channel Set-up services include:-

Setting up and Management of your account
Editing and Cleaning up Images
Listing of Products or Services
Updating Products or Services
Other Sales Channel Setup and Management Support Services

Drive Sales with Our Sales Model Set up

Let Website Pandas build your model

Website Pandas will help set up a unique sales channel model on your Shopify store with the goal of grabbing the attention of prospective customers and driving sales.

We will build a sales channel app to connect you to your customers on online marketplaces like Amazon, eBay, Instagram, Messenger, etc., advertising platforms, and many other channels.

We will familiarize you with all aspects of the sales channel creation, from exploring, building through to the launch stage:

Explore: Review different sales channels and their requirements.
Build: Implement each step in the ‘build’ process that links you to each sales channel app.
Launch: Submit your app to the Shopify app store and kick-start your process to drive more sales and revenue.

Reach out to us for the right sales channel management services!

What Our Clients Say?

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